Experience

WE Communications Australia

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Corporate

  • Oct 2022 - Present

  Corporate reputation and brand purpose team Corporate reputation and brand purpose team



Thrive PR + Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Group Account Director

  • Jun 2021 - Aug 2022

  Corporate Group Account Director in the national Brand Reputation team Corporate Group Account Director in the national Brand Reputation team



Optometry Australia

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• National Communications Manager

  • Apr 2020 - Jun 2021

• Acting Communications Manager

  • Apr 2019 - Apr 2020



Special Broadcasting Service (SBS) Australia

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Co-founder and co-host of Europa Voice podcast http://podfollow.com/europa-voice

  • Feb 2019 - Apr 2020

  Some topics we have discussed in Europa Voice on SBS (co-hosts: Natanael Bloch & Christophe Mallet) http://podfollow.com/europa-voice - European elections - Brexit - EU-Australia free trade agreement - The threat of the extreme-right for European countries and democracy - European Union Summit in Sibiu (Romania): what's new for environment? - Europe Day (9th of May) and the legacy of the "founding fathers" (70 years of history) - Franco-German relationship - Discussion about the notion of crisis (UK, EU, Australia and for Western democracies in general) - Brexit and the tough questions of Gibraltar (Spain) and the Irish backstop - EU competition: blocked merger between Siemens and Alstom - EU position on crisis in Venezuela (election of new President Guaido) - Diplomatic imbroglio between France and Italy - Antisemitism and rise of populism in Europe - New Indo-Pacific axis (From to Canberra through Dehli) Show less



Contractor / Freelance

• Melbourne, Australia

• Public affairs and Communication specialist / Senior Account Director

  • 2018 - 2019

  Civic Group o Business development consultant (EU companies) o Strategic counsel & project manager (Defence) Weber Shandwick o Senior account director (Tech, Health) The PR Group o Senior account director (Energy, Fintech, Telco) Arize communications o Communication specialist (Innovation / Consultancy project) Socom o Communication specialist (Cybersecurity / Crisis management project) Situation analysis - Target audiences and stakeholders - Key messages & supportive narrative - Actions & tactics - Media plan & PR - Issues management matrix - Workplan & budget implementation - Social media & online reputation – KPIs & operational support to client Show less



Australian Parliament

• Melbourne, Australia

• Policy & Committees - Office of Senator Jane Hume

  • 2018 - 2018

  • Policy and Committees / Political advisor o Assisting with committee work and responsibilities o Drafting briefing papers and speeches o Research and preparation of policy, committee, issues and event briefs o Liaising with Government Departments and organisations o Monitor and evaluate state and national media o Assisting with media management o Issue research and analysis • Policy and Committees / Political advisor o Assisting with committee work and responsibilities o Drafting briefing papers and speeches o Research and preparation of policy, committee, issues and event briefs o Liaising with Government Departments and organisations o Monitor and evaluate state and national media o Assisting with media management o Issue research and analysis



Vae Solis Communications

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior consultant in communication strategy and crisis management

  • 2014 - 2017

  Vae Solis Corporate is a communication strategy and crisis management firm: it supports and advises corporate executives in all circumstances, from improving their image to defending their reputation. http://www.vae-solis.com/?lang=en Senior consultant in communication strategy and crisis management :
  • Building an image and managing reputation of private companies, organisations and people : o Creating brand awareness (real estate, infrastructure, tech companies, NGO’s etc) o Helping new companies to penetrate markets (recycling market, service sector etc) o Promoting companies through media coverage (TV, radio, newspapers, online media) o Working with creative talents to translate graphically strategic recommendations for brands and identities positioning (logo, brochures, videos and other forms of visual communication) o Dealing with online reputation (community management on Twitter and Facebook, SEO on Google and other online platforms and social media) • Defining messages, boosting clients’ relations with stakeholders through public affairs, press relations and lobbying : o Monitoring of legislative and governmental works (at French and European levels) o Mapping of stakeholders and scheduling of meetings (networking plan) o Supporting decision makers in dealing with their communication challenges o Defining main messages including Q&A and talking points o Leading media training for clients (CEO, managers, French MP’s and policy leaders) • Risk prevention and crisis management : o Defining risk processes for companies (utilities) & French administrations o Conducting training and coaching for clients about risk prevention and crisis management o Helping spokespersons to deal with stakeholders (internal, media, investors etc) o Assisting management teams during a restructure (luxury brands, insurance etc) o Providing 24/7/365 assistance during crisis & creating a press office dedicated to clients’ news coverage as well as the management of press relations Show less



Ubéda Partners

• Paris Area, France

• Senior consultant in communication strategy / International business developer

  • 2013 - 2014

  Ubeda Partners specializes in political and public strategy. It accompanies today’s decision makers and works to prepare tomorrow's leaders. http://www.ubedapartners.com/ Senior consultant in communication strategy / International business developer : • Advising French and European MPs (local, national and European elections) : o Managing European campaigns for 2014 European election o Leading media training for French and European MP’s o Optimising budget during campaigns o Auditing MP’s image to build strategic recommendations • In charge of the project/program department : o Co-writing with main policy leaders the program for Alliance of Liberals and Democrats for Europe (ALDE) party in Europe (2014 European elections) o Leading a 10 person team (Paris based) o Coordinating with the communication team the different graphic identity/logo, campaign brochures and posters, videos and other media o Defining main messages (Q&A, talking points) for media coverage Show less



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Consultant in Business Consulting department (former Performance Improvement department)

  • 2011 - 2013

  EY Advisory (formerly Ernst & Young) is a multinational professional services firm: a global leader in insurance, tax, transaction and advisory services. http://www.ey.com/home Consultant in Business Consulting department (former Performance Improvement department) : • Economic development & territorial strategy : o Elaboration of strategies and mapping about economic attractiveness for private companies o Focusing on reinforcement of working links between private companies and public sector o Editing reports and surveys • Strategy & project management : o Change management and process organisation o Impact analysis of public policies o Conducting training about change management and process of digitalisation Show less



les Républicains

• France
• Political Organizations
• 1 - 100 Employee

• Political advisor (for Xavier Bertrand, General Secretary / former Minister of Health)

  • 2009 - 2011

  “Les Républicains” is the main centre-right political party in France. The party was formed on in 2015 by the renaming of the “Union pour un Mouvement Populaire” (UMP) party, which had been founded in 2002 under the leadership of President Jacques Chirac and is home to President Nicolas Sarkozy, who also lead the party between 2007 and 2012. http://www.republicains.fr/ Political advisor (for Xavier Bertrand, General Secretary / former Minister of Health) :
  • Political advisor in the following fields: economy, health and environment : o Strategic recommendations for French MPs o Monitoring of legislative and governmental works o Writing papers, reports and defining main messages (Q&A, talking points etc) for media coverage o Dealing with Fukushima crisis (messages to French opinion and media) • Project manager : o Organising thematic conventions (tax policy, pensions, “laicité”) o Participating in sponsorship of national campaigns o Creating a monthly meeting of centre-right think tanks o Working in the international team in charge of relations with other centre-right political parties in Europe and worldwide Show less



Council of Europe

• France
• International Affairs
• 700 & Above Employee

• Assistant (institutional relations) in NGO for Human Rights CCJO

  • 2003 - 2006

  The Council of Europe (CoE) is an international organization focused on advocating freedom of speech, of the media, of assembly and equality. It has launched campaigns on issues such as child protection and online hate speech. The CoE helps its member states fight corruption and terrorism & undertake necessary judicial reforms. http://www.coe.int/en/web/portal/home Assistant (institutional relations) in NGO for Human Rights CCJO : • Responsible for institutional relations with European council and other NGO’s dedicated to the promotion of human rights • Internal communication (agenda, meetings, mail etc) • Executive assistant of the President Show less