Experience

The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Director, Beauty Category Analyst, Makeup and Hair

  • Jul 2022 - Present

• Manager, Beauty Category Analyst, Makeup

  • Aug 2018 - Jun 2022



Baruch College

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Lecturer, Business Fundamentals

  • Jan 2018 - May 2019

  Taught Business Fundamentals to undergrad students. Areas of studies covered: business research and analysis, business ethics, negotiation, excel, and effective presentation techniques Taught Business Fundamentals to undergrad students. Areas of studies covered: business research and analysis, business ethics, negotiation, excel, and effective presentation techniques



Marketing Specialist

• Consumer Goods

  • May 2017 - Aug 2018

  Grip Collections Apparel: Led product development, merchandising and marketing by assessing state of business, competitive landscape and market trendsEarthama Foods (consultant) Outlined overall marketing and sales strategy, as well as brand positioning. Produced and analyzed performance of digital content. Created sales and marketing collateral Grip Collections Apparel: Led product development, merchandising and marketing by assessing state of business, competitive landscape and market trendsEarthama Foods (consultant) Outlined overall marketing and sales strategy, as well as brand positioning. Produced and analyzed performance of digital content. Created sales and marketing collateral



Meredith Corporation

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Advertising Sales Assistant - SHAPE Magazine and The Magnolia Journal

  • Jan 2016 - May 2017

  Created and oversaw smooth execution of RFP’s through close collaboration with Sales, Marketing and Research teams, as well as external stakeholdersSuccessfully managed multiple accounts during a Sales Director’s maternity leave and team structural changes Created and oversaw smooth execution of RFP’s through close collaboration with Sales, Marketing and Research teams, as well as external stakeholdersSuccessfully managed multiple accounts during a Sales Director’s maternity leave and team structural changes



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Media and Integrated Marketing Coordinator (full-time internship)

  • Mar 2014 - Mar 2015

  Coordinated projects across all channels – Paid and Owned Media, Branded Content, Digital, Experiential, and Multicultural Marketing – including agency relations and budget tracking Coordinated projects across all channels – Paid and Owned Media, Branded Content, Digital, Experiential, and Multicultural Marketing – including agency relations and budget tracking



Simex Trading / Grip Collections (Ladies Apparel and Sleepwear)

• Senior Coordinator/Assistant Manager. Product Development, Production and Merchandising

  • Apr 2009 - Mar 2014

  Progression in merchandising and product development with increasing levels of responsibility.Effectively managed multiple simultaneous projects from inception through completion - that included crafting and issuing purchase orders, maintaining and updating WIP files, managing vendors, and reporting resultsDeveloped strong working relationships with buyers and suppliers, thereby ensuring seamless execution of private label orders for national retailers Assisted senior management in developing future programs by analyzing past and current sales and market trends



Affordable Shoes

• Sales Manager

  • Apr 2008 - Apr 2009

  Oversaw day-to-day store operations including inventory management, processing and transmitting sales reports to the headquarters, coaching, managing and motivating 5 sales assistantsProvided an insight into customers' purchasing behavior and created customer retention programs Oversaw day-to-day store operations including inventory management, processing and transmitting sales reports to the headquarters, coaching, managing and motivating 5 sales assistantsProvided an insight into customers' purchasing behavior and created customer retention programs