Experience

Vestnik Kipra Group

• Cyprus
• Book and Periodical Publishing
• 1 - 100 Employee

• SMM Manager

  • Nov 2021 - Present

  «Vestnik Kipra» is the biggerst media for the Russian-speaking community of Cyprus. The group includes a publishing house (a newspaper, a magazine, a number of websites, dozens of resources on social networks), an event organization company and a business club. • Social Media Management (Facebook, LinkedIn, Telegram, Instagram, Youtube) • Grew platform’s Facebook followers to over 20K; Instagram – 10K; Telegram – 3K (without budget for subscriber growth); • Developed a strategy and content plan to achieve a number of key performance indicators; • Increased click-through rates by writing eye-catching captions and headlines to articles; • Created a visual concept: honed skills in digital storytelling, videography, engaging posts; • Supported the planning, promotion and execution of event activations (investment and legal forum; beauty and health exhibition); • Set up and planned targeted advertising with the most efficient budget distribution (Facebook, LinkedIn, Youtube). Tracked effectiveness of campaigns and adjusted as needed; • Created a community of Russian-speaking expats in Cyprus around the media. Worked with comments and feedback. Utilized creative approach to engage users and increase activities. Show less



Martines Image

• Moscow, Moscow City, Russia

• IT Project Manager

  • Dec 2018 - Jun 2021

  Exclusive distributor of professional cosmetics for beauty salons and medical centers from the world's leading brands. The company operates a training center for cosmetologists and an online store for retail customers. • Organized and supervised the work of the IT department in a big company with offices in several cities; • Developed and implemented project roadmaps and milestones, led key stakeholder engagement and accountability, and communicated project status; • Implemented monitoring, optimization and development of the company's websites (b2b and b2c: wholesale and retail sales of professional cosmetics, training of cosmetologists); • Copywriting - text content for websites, social media, email newsletters; • Implemented email marketing campaigns; • Developed affiliate programs; • Maintained and developed social networks (b2b and b2c); • Photo / video production; • Cultivated relationships with social media influencers and bloggers to initiate mutually beneficial partnerships that expand brand awareness and reach target audiences. • Created marketing and promotional activities to increase sales. Show less



Visual сomfort gallery

• Moscow, Moscow City, Russia

• Public Relations Manager

  • Oct 2016 - May 2018

  Major supplier of Visual Comfort & Co., the premier designer lighting manufacturer in the USA. • Filled with content and supported the work of the company's website and its blogs in social networks. Theme - interior items and lamps from American designers (Visual Comfort&Co, Ralph Lauren Home, etc.); • Copywriting: news, press releases, articles, materials for the website and social networks; • Established and fostered positive relationships with media representatives across thematic magazines (Architectural Digest, ELLE Decoration) , online media and bloggers; • Coordinated media interviews for executive team; • Assisted in the organization of special events - client days, presentations, lectures; • Participation in the development of videos, printed materials and corporate identity; • Managed budgeting, timelines and project deliverables related to media relations and public relations activities. Show less



Ulyana Sergeenko

• Москва, Москва, Россия

• Public Relations Manager

  • Sep 2014 - Feb 2016

  Ulyana Sergeenko is a Russian designer which become a member of the Federation de la Haute Couture in France. Participant of Paris Fashion Week. • Developed fashion brand’s PR strategy; • Copywriting - Press releases, press kits, articles and interviews; • Maintained and developed social networks (Instagram 499K followers; Facebook 119K followers); • Maintained a positive brand image in the media; • Interacted with international media, coordinated press mailings; • Calmly and effectively handled crisis communications; • Monitored and analyzed media coverage; • Interacted with the international PR agency Karla Otto (https://karlaotto.com/); • Worked with celebrities; • Participated in the organization of fashion shows during Paris Haute Couture Week. Show less



OOO Nashe Kino

• Russian Federation
• Movies, Videos, and Sound

• Junior Producer

  • Oct 2013 - Jul 2014

  The association has been producing television programs, television series, films and animated films for over 25 years. • Developed plot themes and searched for heroes for new television projects; • Assisted in organizing the filming of documentaries and popular science films commissioned by leading federal TV channels. The association has been producing television programs, television series, films and animated films for over 25 years. • Developed plot themes and searched for heroes for new television projects; • Assisted in organizing the filming of documentaries and popular science films commissioned by leading federal TV channels.



Inflight Entertainment Group

• Moscow, Moscow City, Russia

• Editor

  • Jan 2012 - Mar 2013

  Inflight Entertainment Group publishes on-board magazines for the largest Russian airline Aeroflot. • Editor of the «Aeroflot Style» in-flight magazine; • Wrote and edited articles on fashion, lifestyle and art topics; • Сovered thematic events as a reporter; • Interviewed newsmakers. Inflight Entertainment Group publishes on-board magazines for the largest Russian airline Aeroflot. • Editor of the «Aeroflot Style» in-flight magazine; • Wrote and edited articles on fashion, lifestyle and art topics; • Сovered thematic events as a reporter; • Interviewed newsmakers.