Experience

HD-group

• Ukraine
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Chief Business Development Officer

  • Apr 2021 - Present



Nemiroff

• Ukraine
• Beverage Manufacturing
• 100 - 200 Employee

• Operational Marketing Director

  • Jul 2018 - Present

  - functional marketing establishment - marketing business processes development & implementation - team establishment & development - sales & marketing co-operation launch - marketing mix development & implementation RESULT: premium portfolio sales growth +70% vs planned; marketing mix launch on 8+ markets - functional marketing establishment - marketing business processes development & implementation - team establishment & development - sales & marketing co-operation launch - marketing mix development & implementation RESULT: premium portfolio sales growth +70% vs planned; marketing mix launch on 8+ markets



IPG TRADING LTD

• Kyiv

• Chief Marketing Officer

  • Jan 2017 - Dec 2018

  - marketing & trade-marketing functions establishment in the company from the spot - marketing team establishment & development - sales & marketing co-operation launch - sales training & development - in-house brand positioning & brand strategy development for 17+ markets - portfolio (19 brands, 4 categories, 450+ SKU’s) development for the market - marketing budget establishment from the spot - market intelligence establishment from the spot - MRCI: category analysis, SOB investigation, FG, concept / communication tests build up from the spot RESULT: gross margin hurdle rate breakthrough by all brands; best-in-segment ROS ever for new unique product (Nielsen certified); statistically significant BHT KPI’s improvement for “Semki”; “Kozatska Slava” leadership strengthening by marketing-mix new to snack category; on the spot relaunch of 8+ brands in 2 categories & 17+ countries within 1 year during pregnancy & w/o maternity leave



Trade house “Lubystok”

• Marketing Director

  • Feb 2016 - Dec 2016

  - marketing function establishment in the company from the spot - trade-marketing function establishment in the company from the spot - marketing team expertise establishment & improvement - introduction of necessary co-operation with sales department - training & development of sales managers - basic business processes build up (value chain, NPD etc.) - brand positioning & brand strategy development for the market (totally in-house) - portfolio (3 brands, 2 categories, 350+ SKU’s) development for the market - unique portfolio architecture development for market excellence - long-term company strategy development resulting into 2020 plan - defining key brand position from “in the middle of nowhere” to the 2nd place on the market - key team member of ERP & Osterwalder model introduction in the company - marketing budget establishment from the spot - market intelligence establishment from the spot - MRCI: category analysis, SOB investigation, FG, concept / communication tests build up from the spot RESULT: +8,5% total brand gross margin increase (not a mistake from below ); +20% sell-out increase on year-to-year basis; +34% total portfolio ROS increase



Humana Ukraina GmbH (part of DMK Group)

• Киев, Киев, Украина

• Marketing Director

  • Jun 2015 - Feb 2016

  - marketing function establishment in the company from the spot - trade-marketing function establishment in the company from the spot - marketing team expertise establishment & improvement - training & development of Medical / Sales national teams (over 50 people) - basic business processes build up (value chain, NPD etc.) - brand positioning & brand strategy development for the market (totally local) - baby category SKU’s launch new approach development - marketing budget establishment from the spot - MRCI: category analysis, SOB investigation, FG, concept / communication tests (Nielsen, IpSOS) RESULT: +8,5% total brand gross margin increase; double sell-out increase on year-to-year basis; Value SOM stabilization on targeted level after 18+ months decline in a row



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Coffee Category Manager

  • Jul 2014 - Jun 2015

  - Carte Noire brand plan development & execution- Jacobs Monarch promo plan development- Carte Noire & Jacobs Monarch portfolio optimization & new launches- Carte Noire & Jacobs Monarch pricing strategy adjustment according to revised competitive consideration set- Jacobs Monarch TV presence improvement for SOV & affinity increase- coffee category SKU’s launch new approach development- MRCI: category analysis, SOB investigation, FG, concept / communication tests (Nielsen, IpSOS)RESULT: +6% total brand gross margin increase; +1,5p.p.sell-out increase on year-to-year basis; +2,4% Value SOM increase on year-to-year basis

• Snack Group Brand Manager

  • Jan 2013 - Jun 2014

  - full scope of marketing mix development & execution from the spot (totally local) - complete portfolio reload - structural & absolute P&L optimization (unique “write-off” project)- development & execution brand in-store strategy (unique “seasonality negation” project)- MRCI: category analysis, SOB investigation, FG, concept / communication tests (Nielsen, IpSOS, pioneer project for CIS market with Millward Brown)RESULT: outstanding brand repositioning; +17% sell-out growth on year-to-year basis; +46% total brand gross margin increase; +4,5% total brand ROS increase; statistically significant total brand BHT KPI’s improvement; marketing budget decrease by -12%; business targets & brand marketing targets overachieved by 12% on year-to-year basis



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Brand Marketing Manager

  • Aug 2012 - Jan 2013

  - portfolio optimization: new product launch – unique for category new formats of existing products development & launch redesign - in-store branding & POSM development & placement - outstanding training of Sales teams - development & implementation of exquisite p2p ambassadorship programs RESULT: the 1st winner of YOUnique program, stopping brand decline after 12+ months in a row; stabilization of Value SOM as targeted; statistically significant brand relevance increase for TA



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Junior Brand Manager

  • Dec 2010 - Aug 2012

  - new category entry for leadership strengthening - portfolio optimization: ABC&xyz delisting new products launch redesign recipes improvement new formats of existing products development & launch - ATL brand communication execution & placement (including media strategy change) - in-store branding & POSM development & placement - establishment of trade-marketing in the company unit - training & development of Medical / Sales national teams (over 90 people) - MRCI: category analysis, SOB investigation, FG, concept / communication tests (Nielsen, TNS, GfK etc.) - CRM support development - non-standard channels co-operation development & implementation RESULT: in 7 months after my start, brand conquered leadership by Value SOM in the category & never lost it since; business targets & brand marketing targets overachieved by 33% on year-to-year basis