Natalija Kononenko
Head of Marketing for Strong Alcohol Categories at MV GROUP Production (unites Stumbras, Alita, Anyksciu vynas & Gubernija factories)- Claim this Profile
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Bio
Experience
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MV GROUP Production
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Lithuania
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Beverage Manufacturing
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1 - 100 Employee
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Head of Marketing for Strong Alcohol Categories
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Jan 2019 - Present
Leading the team responsible for all strong alcohol brands which are owned by MV Group Production.Main categories of responsibilities: Vodka, Brandy, Bitter & Balsam, Liqueurs.Areas of responsibilities: - Strong alcohol categories & brands portfolio management, brands architecture, new brands development- Portfolio development in local, PAN Baltic and global markets- Strategic planning- Annual marketing planning (ATL & BTL) & budgeting - KPIs tracking, market and consumer analysis in Lithuania, Poland, Latvia & Estonia Show less
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Marketing Group Brand Manager (Vodka, Rum, Gin categories)
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Jan 2015 - Dec 2018
Responsible for vodka brands and niche spirits marketing strategy and implementation, market analysis, planning, budgets, researches, marketing campaigns preparation and implementation.
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Stumbras
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Lithuania
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Beverage Manufacturing
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1 - 100 Employee
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Marketing Group Brand Manager (Brandy, Bitter and Balsam categories)
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Sep 2013 - Dec 2014
Responsible for brandy, bitter & balsam brands marketing strategy and implementation, market analysis, planning, budgets, researches, marketing campaigns preparation and implementation.
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Export Area Manager (Europe, Latin America, Africa)
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Feb 2012 - Aug 2013
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Senior Export Manager
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Jan 2008 - Feb 2012
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Assistant Purchasing & Export Director
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Aug 2005 - Dec 2007
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IMC Trading
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Netherlands
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Financial Services
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700 & Above Employee
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Director
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2003 - 2005
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Education
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Vilniaus universitetas / Vilnius University
Master, International business -
Vilniaus universitetas / Vilnius University
Bachelor, Business administration & management