Experience

VIVID brand content hub

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Head of Influencer Marketing

  • Dec 2022 - Present



BetterSvit

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Head of Influencer Marketing

  • Apr 2021 - May 2022

  EXPERIENCE: - Build IM Department from the ground up. - Control, organization of search and cooperation with bloggers in Social Media (Instagram, YouTube, Tik Tok). - Strategy development and implementation of influencer marketing campaigns. - End-to-end project management for the implementation of the global strategy. - Manage KOL’s in line with brand positioning and - target audience, whilst identifying new & appropriate profiles to build a meaningful & relevant brand community and long-term relationships. - Oversee and analyse monthly results across all tracking platforms, preparing detailed campaign reports based on KPIs and identifying. Clients: PepsiCo, Mars, Henkel, McDonalds. EXPERIENCE: - Increased agency turnover by 30% and profit by 10%. - Signed exclusive contracts with top bloggers and celebrities to cooperate with an optimization of the market price by 30%. - Replaced the classic media placement with bloggers' publications, allowing the agency to capture the media budgets of major global clients on a yearly basis. - Projects received top honors at the Effie Awards Ukraine Show less



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Head of Influencer Marketing

  • Jan 2019 - Apr 2021

  EXPERIENCE: - Advertising purchasing and selling experience: Generate, pitch and coordinate new projects and activations.. - Develop and maintain detailed project plans and associated communication documents, and ensure a project meet business requirements. - Communicate with vendors/partners and customers, planning and launching campaigns. - Support campaign during the whole period of placement and deliver the final reports and KPIs compliance. - Involve in creating strategies and eco-systems for Clients. - Create the briefs and Technical Requirements for bloggers’ and digital PR materials, as well as writing AD posts. - Documentary management & financial reporting. Clients: VISA, Coca-Cola, Nestle, GSK, L'Oréal, Essity, Sandoz, Reckitt Benckiser, Samsung, RBA. Achievements: - Created of IM department from scratch and its management. - Placed the agency in the top 3 in Ukraine in terms of efficiency. - Held trainings and lectures on IM trends in the company. - Increased of agency turnover by 60%, - Increased of agency profit by 30%. - Developed the new content and non-standard solutions for clients. - Included IM as a regular channel in the planning of brands advertising campaigns 0/2 000 Максимальное количество символов не должно превышать 2000. Show less



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Branded Content Executive

  • 2017 - Jan 2019

  EXPERIENCE: Participated in strategic planning and created effective strategies. Creating strategic decisions to achieve customer goals of a branded content department (integration of TV content, integration, and development of digital content). Organization of work processes. Participated in strategic planning and create effective strategies Creating strategic decisions to achieve customer goals. Development of cost‑effective proposals Sales and support of project implementation. Document management for projects. Planning and placement of campaigns. Agency Clients: Nestle, GSK, L'Oréal etc Show less



ПрессКом

• Киев

• Account manager

  • Dec 2009 - Jan 2015

  Project coordination; Search for new partners / development of long‑term partnerships; Briefing and media planning; Development of a commercial offer / timing and coordination with the client; Preparation/signing of contracts, document control; Planning and setting internal tasks; Managing client's advertising campaigns at all stages of planning, implementation and reporting; Documentation and financial reporting for projects and clients; Coordination of the conditions and cost of work with contractors and coordination of work with them; Control/compliance with all project deadlines; Promotion consulting Show less



Авто Медиа Групп

• Киев

• Руководитель отдела продаж

  • Dec 2005 - Dec 2009