Social Media Manager

• Feb 2022 - Present

Social Media Specialist

• Oct 2021 - Feb 2022

• Develop, execute and manage social media and digital marketing strategies for eight clients by creating dynamic monthly content calendars, engaging in daily community management and tracking analytics regularly• Design and pitch tailored social media strategy proposals to potential clients• Cultivate brand awareness and increase online engagement by implementing compelling content strategies• Leverage social media listening tools to monitor brand conversations and report KPI-based insights to clients• Assess the hospitality industry and stay well-informed of social media trends, innovations and best practices• Work closely with the public relations team to promote community events and plan campaigns

Social Media Intern

• May 2019 - Oct 2021

• Worked directly with four clients to manage the planning and execution of tailored social media strategy across Instagram and Facebook • Maintained an authentic social media presence by engaging in extensive community management, social media monitoring and reputation management • Created, edited and scheduled copy to share on social media channels with an average of 25 posts each week • Facilitated the production of multimedia content and graphics • Researched and coordinated influencer marketing opportunities on behalf of clients • Reviewed, gathered and analyzed digital insights on social media channels and web platforms to improve social media and digital strategy

Social Media Intern

• May 2020 - Sep 2020

• Created and scheduled social media content for several lifestyle clients • Designed and implemented the production of original and engaging graphics • Pitched successful social media strategy and content ideas in company-wide brainstorms • Produced and published content on the company blog that pertained to social media trends and company culture • Created and scheduled social media content for several lifestyle clients • Designed and implemented the production of original and engaging graphics • Pitched successful social media strategy and content ideas in company-wide brainstorms • Produced and published content on the company blog that pertained to social media trends and company culture