Experience

Two Things

• United States
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Oct 2022 - Present

  Two Things - strategic brand transformation agency for active + outdoor lifestyle brands Clients: Timberland (outdoors/lifestyle), Arc’teryx (outdoors), Mad Hippie (skincare) - Built robust strategies and go-to-market plans for clients for new product launches, campaigns, and brand refreshes - Served as the lead strategist for a $20M company, engaging in a 4 week strategy sprint and 6 consecutive one-week sprints for additional analysis, reports, and creative campaigns - Conducted and presented to C-Suite executives at $1.7B company in-depth competitive research, and analyses of cultural impact - Worked seamlessly and collaboratively with designers, engineers, product experts, clients, artists, and designers to solve problems and deliver high-caliber results by giving presentations, presenting prototypes, and researching extensively Show less



KORRES

• Greece
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Senior Brand Marketing, Product, and Content Manager

  • Feb 2022 - Oct 2022

  Tools: SAP, Asana, Notion, Google Suite, Creative Project Management, Adobe, OBS, Switcher Studio- Designed all go-to-market brand strategies for new product launches including creative briefing, creative direction, omnichannel integration, copywriting, and product claims- Pitched, edited, and filmed multiple TikToks/Reels resulting in 10.5K+ views on TikTok and 93K+ views on Instagram - Reviewed and edited all omnichannel marketing content on site, paid ads, organic social, email, and influencer- Produced bi-weekly live shopping Live Streams on Livescale and Facebook including live production, video editing, graphic design, creative briefing, product curation, advertising, and community management increasing sales by 150% per show - Spearheaded the KORRES Creator Program, working with key content influencers, resulting in over 200+ pieces of brand-owned content (a 300% increase from previous years) across all social platforms- Effectively managed and designed all creative project management systems, including designing new Dropbox pathways, Asana management, and file naming conventions for files for the first time in the brand's 25 y/o history Show less

• Senior Brand Marketing Manager

  • Jun 2021 - Feb 2022



Hydrant Inc

• United States
• Construction

• Brand Marketing Manager

  • Mar 2020 - Jun 2021

  Tools: Asana, Notion, Adobe, Google Suite, Canva - Executed all product launches and DTC strategy from conception to creation resulting in 5x sales lift - Owned all organic channel marketing including: email, site, blog, and organic social (Instagram, Facebook, Twitter, TikTok, LinkedIn), growing combined follower count over 200% (including a 20K growth on Instagram) - Designed and implemented efficient systems as the chief creative project manager for cross-functional projects including packaging refreshes & website relaunches leading to a 99% on time delivery - Spearheaded the brand's new positioning, consumer research, identity building, packaging updates, and website redesigns in the first six months including owning all copywriting across channels - Managed two direct reports (Lead Graphic Designer and TikTok Intern) as leader of Brand + Creative Team Show less



ELOQUII

• United States
• Retail
• 1 - 100 Employee

• Brand Marketing Associate

  • Apr 2018 - Mar 2020

  * Lead omni-channel integrated marketing efforts, including writing and executing creative briefs* Spearheaded team efforts in the following, wearing multiple interdisciplinary hats in Event Management (lead conception & execution for: ESSENCEFEST 2018 & 2019; Beautycon 2019; theCURVYcon 2017, 2018, 2019); Brand Positioning; Content Creation & Strategy (manage Squarespace account, posting, and creation for the company blog: Style & Substance); Consumer Insights & Research* Chief authority for brand-voice guidelines, copywriter, and editorial sourcing* Team Leader, selected by C-Suite to write the company values* Supported Walmart eCommerce acquisition & onboarding in October 2018 * Served as key face of brand at speaking events, fashion shows, and PR functions Show less

• Social Marketing Associate

  • Feb 2017 - Apr 2018

  * Led strategy & execution for all social media channel postings * Designed daily Instagram stories & hosted daily video Lives as chief brand representative* Core community manager for ELOQUII customers and influencer management and marketing



LOLA (www.mylola.com)

• Office Manager and Executive Assistant

  • Mar 2016 - Nov 2016

  * Ran the Customer Experience Department through ZenDesk * Implemented LOLA’s first B2B tampon sales program with NYC & SF clientele * Ran the Customer Experience Department through ZenDesk * Implemented LOLA’s first B2B tampon sales program with NYC & SF clientele



Hopkins Center for the Arts

• United States
• Performing Arts
• 1 - 100 Employee

• Outreach and Arts Education Assistant + Usher

  • Sep 2012 - Jun 2015

  • Updated the “Curricular Connections” brochure, which matched upcoming performances with specific courses at the College • Researched visiting artists to enhance programming and academic activities • Selected photographs and wrote captions about past events for the Hopkins Center’s Flickr account • Updated the “Curricular Connections” brochure, which matched upcoming performances with specific courses at the College • Researched visiting artists to enhance programming and academic activities • Selected photographs and wrote captions about past events for the Hopkins Center’s Flickr account


Dartmouth Panhellenic Council
• Vice President of Operations

  • Mar 2014 - Mar 2015


Steve & Kate's

• United States
• Education Administration Programs
• 1 - 100 Employee

• Summer Camp Counselor

  • Jun 2014 - Aug 2014

  * Led the bread-making studio, requiring time management skills and organizational skills (timing bread baking with managing the studio and the studio's cleanliness), resulting in baking over 100 loaves of bread per day at camp * Performed in a high energy game show, working the crowd and leading various cheers * Mentored a group of third graders (20-30 students) for half of the summer and then co-led the Pre-K/K group, planning adventures/scavenger hunts, face painting activities, and games for the younger campers Show less



Stanford Woods Institute for the Environment

• Research Services
• 1 - 100 Employee

• Water in the West Intern

  • Jan 2014 - Mar 2014

  * Assisted staff members with various projects including editing papers, research, and data collection * Researched and wrote pieces surrounding “public-private partnerships” and unconventional ways of leveraging private capital for public agencies and/or small-scale environmental projects * Assisted staff members with various projects including editing papers, research, and data collection * Researched and wrote pieces surrounding “public-private partnerships” and unconventional ways of leveraging private capital for public agencies and/or small-scale environmental projects



Dartmouth College Theater Department

• Summer Office Assistant

  • Jun 2013 - Aug 2013

  • Designed posters, magazine advertisements, and programs for the department • Regularly updated all social media accounts in addition to the official department website • Provided tours to prospective students highlighting program features & facilities of the department • Designed posters, magazine advertisements, and programs for the department • Regularly updated all social media accounts in addition to the official department website • Provided tours to prospective students highlighting program features & facilities of the department



Schola Cantorum

• Germany
• Primary and Secondary Education
• 1 - 100 Employee

• Media Intern

  • Dec 2012 - Dec 2012

  • Created and maintained the Kickstarter campaign for Schola’s production of Bach’s St. Matthew Passion • Edited a short informational movie about the Schola Cantorum’s upcoming performance of the St. Matthew Passion • Created and maintained the Kickstarter campaign for Schola’s production of Bach’s St. Matthew Passion • Edited a short informational movie about the Schola Cantorum’s upcoming performance of the St. Matthew Passion

• Performing Arts Counselor

  • Jun 2012 - Aug 2012

  • Created music videos, short plays, and flash mobs to accessibly bring the arts to every camper • Led a high-energy daily game show with all campers (Kindergarten to 7th Grade) • Mentored a group of third graders for the entire summer • Created music videos, short plays, and flash mobs to accessibly bring the arts to every camper • Led a high-energy daily game show with all campers (Kindergarten to 7th Grade) • Mentored a group of third graders for the entire summer