Experience

IMPACT365 Event and Marketing Agency

• United States
• Events Services
• 1 - 100 Employee

• President

  • Nov 2019 - Present

  Here, one of my key tasks is to ensure provision of turn-key event and marketing services to corporate, charity, and consulting clients as a one-stop shop.By leveraging my business acumen and leadership attributes, I lead end-to-end management of event and marketing agency with a team of 7 professionals.Key Results:• Facilitated 35+ organizations' with regards to fundraising, revenue generation, and marketing strategies, which ultimately increased clients' bottom line and brand image.• Enabled organization to achieve Best of Chicago Award in the Local Business category by the Chicago Award Program for 2021.• Contributed to executing hundreds of signature events and promotions; raised tens of millions of dollars.• Restructured, re-strategized, and streamlined platform into a multi-million, multi stream revenue-generating entity.• Strategically positioned as an Opportunistic during COVID with a keen focus on developing and offering streamline business solutions to non-profit and small corporate sector.



Association for Corporate Growth DFW

• United States
• Financial Services
• 1 - 100 Employee

• Executive Director

  • Sep 2013 - Nov 2019

  During my time over here, I led the process of optimizing middle market growth as well as driving membership, services, and programs delivered by Dallas / Fort Worth for international organization with 15K members and 90K investors, executives, lenders, and advisers.It is worth mentioning that I set strategic direction, drove marketing / branding operations, and managed programming for 800-member chapter with a 22-member board, 13 committees, and 100+ volunteers.Furthermore, I devised and executed operational strategy to achieve competitive advantage. It was me who led marketing efforts, including social media marketing, PR management, e-mail marketing, and website content development to enhance membership growth.I also headed strategy and operations meetings with staff and board members to define program, team, and individual strategic expectations.The Results:• Achieved growth from 6th-largest to 3rd-largest chapter in the world and attained record membership levels by strengthening professional relationships with area business leaders.• Managed annual budget of over $1M.• Contributed to 50+ mergers and acquisitions for middle market companies with revenue ranging between $5M and $250M.• Led 45+ events, workshops, discussions, and educational programs per year for business leaders and members.• Directed multiple HR functions, such as recruitment, onboarding, and professional development of cross-functional teams to ensure seamless marketing, event planning, and administrative operations.• Increased membership, attendance, and participation of Women's Program from 13% to 20%.• Developed largest Young Professionals program in entire organization in less than a year.



Dream Concierge, Inc.

• Co-Founder, Director of Events

  • Sep 2001 - Jun 2013

  I co-founded this full-service event-planning and marketing company serving clients including Marriott, Med Spas, and Columbia Essex with event budgets of $150K to $1M+ and up to 1,300+ attendees. During my time in this role, I:• Managed business development, client relations, marketing, 30+ vendor relationships, and event planning for up to 50 concurrent events.• Increased revenue through innovative marketing and sales solutions including development of partner and corporate programs.• Developed corporate marketing and branding initiatives, managed the website and blog, and tracked program metrics and client feedback to improve client experience.• Hired and trained 20+ staff, negotiated all event and vendor contracts, and managed a corporate budget.Significant Achievements:• Increased annual revenue by 10%-20% each year from 2001-2008 and again in 2011. • Implemented new revenue streams including retail and travel divisions and a marketing initiative that generated a 30% increase in market share.



Clear Channel Worldwide

• United States
• Consumer Services

• Director of VIP Program and Sales

  • Dec 1999 - Nov 2002

  In this role, I managed a $2.1M VIP Program nationwide including high-value-account management for 100+ Fortune 500 clients including Budweiser, Verizon, and Frito-Lay. A summary of my work includes:• Managing all facets of the program including budgeting, marketing, sales, and account management for the club that processed 1,000+ clients in 92 VIP boxes, and 300+ VIP seats for a 20K-seat venue.• Developing key-account relationships with Fortune 500 clients through networking and leveraging revenue opportunities. Managed communications and contract negotiations with C-level executives.• Overseeing communications, promotions, billing and invoicing, and contract renewals for the program.Significant Achievements:• Earning a Top-10 award by exceeding $2.1M 1st year sales goal and growing new business by 45%.• Increasing new client revenue by 20% in the 2nd year by implementing aggressive new marketing and business development initiatives.• Maintaining a 90% client retention rate for this high-ticket, luxury budget line item in a down economy.



Brinker International, Carlson

• Head Trainer and Sales

  • Mar 1993 - 1998

  • 6+ years of consecutive and increasingly responsible front-end positions in restaurant openings and operations.• Facilitated new store grand openings and operations for 7 restaurants/franchises, including staff hiring, orientation and training, practice dinners and event promotion. Recognized for several performance awards. • 6+ years of consecutive and increasingly responsible front-end positions in restaurant openings and operations.• Facilitated new store grand openings and operations for 7 restaurants/franchises, including staff hiring, orientation and training, practice dinners and event promotion. Recognized for several performance awards.