Experience

APPI Health Group

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Certified Pilates Instructor

  • 2020 - Present



Splendid Hospitality Group

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Hotel Cluster Sales Manager

  • Apr 2016 - Jun 2019

  Cluster Sales Manager for 5 of Splendid Hospitality Group's Yorkshire Hotels. (Hotel Indigo York, Holiday Inn Express York, IBIS York Centre, Mercure Leeds Centre and the Holiday Inn Express Leeds East). Cluster Sales Manager for 5 of Splendid Hospitality Group's Yorkshire Hotels. (Hotel Indigo York, Holiday Inn Express York, IBIS York Centre, Mercure Leeds Centre and the Holiday Inn Express Leeds East).



Cedar Court Hotels Yorkshire

• Hospitality
• 1 - 100 Employee

• National Sales Manager

  • Mar 2014 - Apr 2016

  - Responsible for sales from MICE, transient and leisure agents, both individual and group, into our chain of hotels in Yorkshire. An account management and business development position.- Analysis of product sectors in order to deliver sales with the desired market mix, to an agreed budget.- Undertake agency and corporate contract negotiations, monitoring cost of sale and distribution in line with revenue targets and supply & demand.- Create opportunities through Marketing and PR

• Agency Sales Manager

  • Apr 2012 - Mar 2014

  National account management of corporate & leisure booking agents for the Cedar Court Hotel Group.



APT Travel Group

• Australia
• Travel Arrangements
• 200 - 300 Employee

• Business Development Executive

  • Oct 2007 - Apr 2012

  - Account managed and developed a broad range of key accounts across both the retail and wholesale travel sectors in the UK and Europe. - Developed tailored sales strategies for each account to deliver on demanding targets, whilst also increasing brand awareness and launching new products. - Nominated for Supplier Sales Team of the Year at the TTG Awards 2011. - Identified long and short term plans for accelerated growth, cultivating a number of large accounts, increasing overall sales and securing key market share wins. - Lead senior level contract negotiations. - Developed marketing strategy plans.



Thomas Cook Group plc

• Travel Arrangements
• 700 & Above Employee

• Product Executive

  • Jul 2004 - Oct 2007

  - Developed hotel product to ensure competitiveness across the marketplace. (North America, Africa & Middle East) Increased ‘Disney’ sales, through focused brand management, developing a dedicated brochure.- Responsible for all aspects of brochure production. Including Africa brochure re-design & product deviation to create an increasingly specialised product.- Responsible for contract maintenance, contracting offers and allocations; developing supplier relationships to ensure rate parity. - Analysed sales & competitor activity, conducted performance reviews and developed relationships with external marketing partners including creating and conducting training sessions