Experience

Texas Highways Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Strategy and Audience Engagement Manager

  • Sep 2023 - Present

• Product and Engagement Manager

  • Nov 2019 - Sep 2023



Community Impact Newspaper

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Engagement Editor

  • Nov 2018 - Nov 2019

  • Managed corporate social media presence on Facebook, Twitter, Instagram, Nextdoor, LinkedIn and Youtube. • Maintained strategy for all 63+ market social media accounts, edit proposed copy and moderated comments. Implemented company-wide comment moderation policy. • Executed audience development campaigns to grow digital products. • Managed and audited print to web upload process. • Project managed newsletter deployment process and compile analytics. • Held training sessions to teach editorial staff digital skills and tools. • Grew overall pageviews by 93% and increased unique/new visitors by 91.3% Show less



Texas Monthly

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Audience Development Acquisition Coordinator

  • Jul 2016 - Nov 2018

  • Helped Texas Monthly and all Emmis Publishing titles (Atlanta Magazine, Cincinnati Magazine, Indianapolis Monthly, Los Angeles Magazine and Orange Coast Magazine) increase traffic to digital properties through inbound marketing programs. • Prepared website and social media analytic reports. • Ran and monitored campaigns to grow social media, newsletter and subscription lists. • Researched new platforms, products and targeting capabilities in order to inform strategic recommendations. • Helped Texas Monthly and all Emmis Publishing titles (Atlanta Magazine, Cincinnati Magazine, Indianapolis Monthly, Los Angeles Magazine and Orange Coast Magazine) increase traffic to digital properties through inbound marketing programs. • Prepared website and social media analytic reports. • Ran and monitored campaigns to grow social media, newsletter and subscription lists. • Researched new platforms, products and targeting capabilities in order to inform strategic recommendations.



Bar-Z

• United States

• Marketing and Digital Project Manager

  • Sep 2014 - Jul 2016

  • Assisted newspaper, television and magazine clients in the app building process. • Researched and wrote company blog posts on technology and the journalism field. • Implemented a social media plan across company and managed all accounts. • Created graphics for customers and marketing materials for company when needed. • Wrote and distributed news releases for new app launches. • Moved from handling new clients to assisting with customer retention after 3 months of working. • Doubled downloads and sessions for company's Go Austin app in just a year and a half on iOS alone. Show less



Morris Communications

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Management Intern

  • May 2014 - Jul 2014

  • Collaborated with company executives to learn about the business and editorial of Morris’ newspapers, magazines and digital marketing venture. • Brainstormed ideas on how to market these products from their print to digital components and gave strategic recommendations. • Assisted with the Best of Preps event for the Savannah Morning News in May. • Collaborated with company executives to learn about the business and editorial of Morris’ newspapers, magazines and digital marketing venture. • Brainstormed ideas on how to market these products from their print to digital components and gave strategic recommendations. • Assisted with the Best of Preps event for the Savannah Morning News in May.



Northeast Mississippi Daily Journal

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Niche Products Intern

  • Feb 2014 - May 2014

  • Implemented social media strategy for Facebook, Twitter and Pinterest accounts • Developed content for print and digital campaigns for niche products. • Conducted Audience Development survey of current audience. • Implemented social media strategy for Facebook, Twitter and Pinterest accounts • Developed content for print and digital campaigns for niche products. • Conducted Audience Development survey of current audience.



WHOAwomen Magazine

• Editorial Intern

  • Jan 2014 - May 2014

  • Assisted managing editor with editing and fact checking content. • Facilitated correspondence between those involved in the publication. • Assisted managing editor with editing and fact checking content. • Facilitated correspondence between those involved in the publication.



The Daily Mississippian

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Design Editor

  • Apr 2013 - May 2014

  • Laid out content and designed infographics for daily campus newspaper with circulation of 15,000.

• Reporter

  • Aug 2010 - Jan 2014

  • Wrote stories on various events on campus and around the city of Oxford for daily campus newspaper with circulation of 15,000.



HottyToddy.com

• United States
• Entertainment Providers
• 1 - 100 Employee

• Contributing Writer

  • Aug 2013 - Dec 2013

  • Wrote feature stories for website on news occurring in the city of Oxford and the University of Mississippi. • Designed infographics to promote conversation amongst audience on social media platforms. • Wrote feature stories for website on news occurring in the city of Oxford and the University of Mississippi. • Designed infographics to promote conversation amongst audience on social media platforms.



University of Mississippi

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Jan 2013 - May 2013

  • Assisted in teaching students Adobe software for Editing by Design class. • Responsible for grading various projects, keeping attendance records and maintaining WordPress blog. • Assisted in teaching students Adobe software for Editing by Design class. • Responsible for grading various projects, keeping attendance records and maintaining WordPress blog.



Mangusta Productions

• Public Relations and Marketing Intern

  • Nov 2012 - May 2013

  • Helped producers with distribution and promotion of films through lookbook design, social media management, interview transcription, and feedback on screenings. • Helped producers with distribution and promotion of films through lookbook design, social media management, interview transcription, and feedback on screenings.