Senior Account Manager

• Sep 2022 - Present

Account Manager

• Apr 2021 - Sep 2022

Marketing Project Manager

• Sep 2020 - Apr 2021

Kennelwood Pet Resorts is a full-service pet service facility, operating 7 locations across the St. Louis region. The Kennelwood marketing department is responsible for driving performance for all Kennelwood Pet Resorts locations, The Kennelwood Academy for Professional Dog Trainers and any new company ventures or partnerships. - Analyzed customer journey experiences and developed recommendations for new training and grooming clients and for new students of the Kennelwood Academy for Professional Dog Trainers - Conducted competitor analysis and secret shopping to inform pricing and promotion decisions around all Kennelwood Pet Resorts services - Collaborated on social media management and strategies to increase audience engagement - Coordinated the planning of the first Kennelwood Training, Tricks and Treats event at St. Louis Union Station - Identified audience use cases, customer journeys and technology requirements for a new Kennelwood Pet Resorts technology product venture - Participated in the Creative Action Team to identify opportunities with new revenue streams, cost savings and competitive advantages

Associate Account Manager

• Aug 2019 - Sep 2020

Cartwheel is a full service agency, supporting Maritz Motivation and its client programs. Maritz Motivation develops employee experience, loyalty, sales performance and reward solutions that are backed by data and behavioral science. Worked with clients in the hospitality, pharmaceutical, financial and automotive industries.- Led the planning and execution of the 125th Anniversary event for Maritz, Purina and St. Louis Union Station. The event brought in 3,000 attendees to experience the pre-opening of the St. Louis Aquarium and to celebrate the companies' milestones. Event management included coordination with the companies' CEOs on logistics, speeches and budget approvals. - Coordinated with cross-functional team to implement a promotion to boost engagement with a pharmaceutical company's employee experience program, hosting 12,000 participants. This was the first new sale to the client in over five years. The promotion boosted traffic to the program site and resulted in over 500 employees engaging with the platform for the first time. - Led project management for rebranding St. Louis Union Station, including a new logo, tagline, website design and photoshoot. - Executed a yearlong integrated marketing campaign to raise awareness of and drive ticket sales and room nights for St. Louis Union Station within the St. Louis market and surrounding feeder markets.- Collaborated with teams to generate $200,000 in new client work

Account Service Intern

• May 2019 - Aug 2019

Product Management Intern

• May 2018 - Aug 2018

- Created a comprehensive document with templates of product articulations, which enabled the product management team to standardize practices across all business units. - Assisted in the process of collecting market and competitor intelligence to be presented to the Maritz board in the Maritz Motivation annual market assessment report. - Developed a standard RFP evaluation template, which simplified the team’s review process. - Created a comprehensive document with templates of product articulations, which enabled the product management team to standardize practices across all business units. - Assisted in the process of collecting market and competitor intelligence to be presented to the Maritz board in the Maritz Motivation annual market assessment report. - Developed a standard RFP evaluation template, which simplified the team’s review process.

Sales and Marketing Intern

• May 2016 - Jan 2018

Summer internship program in the Regional Sales Office at Lodging Hospitality Management. Worked with group sales, business transient sales, and the marketing department by creating promotional flyers, running market analysis reports, attending client meetings and events, and launching the marketing campaign for the company's new bar concept, Westport Social. - Assisted in the branding of a new bar concept. Created and executed the marketing campaign resulting in a social media following over 1,000 Facebook followers prior to opening. - Created a database with research on competitor attractions for leadership to evaluate pricing and strategic marketing decisions for the St. Louis Aquarium. - Targeted key accounts to move business from competitor properties. Client analysis and promotional efforts resulted in 140 new room nights in a slow month

Holiday Associate for Women's Contemporary

• Dec 2015 - Jan 2016

Co Chair

• Jan 2015 - May 2015

The Jim Schoemehl 5k Run is put on annually by the senior marketing class at Webster Groves High School to raise money for a local family affected by ALS. Students are in charge of every aspect of the organization of the run and must fundraise and secure sponsorships for the run's budget -Managed a team of 40 to conduct all aspects of the race including sponsorship, promotions, registration, race day operations, and public safety -Served as the liaison between the family and the event by conducting an interview with the family, organizing the family's role at pre-race fundraising events and at the day of the race, and communicating the family's needs to the team -Drove team to exceed the fundraising goal by raising $13,000 for the family and the ALS Association

Co-Chair

• Sep 2014 - Dec 2014

Mr. Webster is a variety show featuring talent, interviews, and skits from twelve contestants to raise money for the senior marketing class trip to New York City. This trip gives students the opportunity to network with high level executives in various business industries. -Secured sponsorships to cover all costs for the event and served as the point of communication for all sponsors -Coordinated with twelve contestants to arrange each participant's role in the show -Organized details for the layout of the two-hour show from start to finish -Led a team of four to raise over $3000, the largest amount raised in the event's history