Natalie Carrell

Director of Sales, eCommerce Practice at Aleysian
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area
Languages
  • English -
  • English Native or bilingual proficiency

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5.0

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Rick Van Brimmer

I can't say enough good things about Natalie. She is a elite professional with a tremendous set of relationship skills, and true value-add to any team. We worked together as counterparts for many years, and she was always my "go to" at Coke for whatever problem needed solving, or if an idea needed vetting. Her accessibility and willingness to get her hands dirty when a job needed to get done was second to none. All of those things are great attributes, but when you add them to her pleasant personality and genuine caring attitude, you have a special person, a rarity in today's corporate world. She's a gem, and I can recommend her without hesitation or reservation!

Bridget McCarthy Lasda

I had the privilege of working with Natalie in her sales capacity. She was not afraid of a challenge and consistently solutions oriented with her customers and internal business challenges. Natalie comes with a high sense of urgency, positive attitude and never afraid of a

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Credentials

  • The Six Morning Habits of High Performers
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • The Science of Well Being
    Coursera
    Jun, 2020
    - Nov, 2024
  • Excel Essential Training (Office 365)
    LinkedIn
    Apr, 2020
    - Nov, 2024

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Sales, eCommerce Practice
      • Sep 2021 - Present

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • National Senior Sales Executive - Juice, Dairy & Emerging Categories
      • Sep 2019 - Nov 2020

      Accelerated sales of the Juice/Dairy/Emerging Categories within National Onsite Specialty Retail and Strategic Partnership Marketing customers.• Created sales strategies with customer teams enhancing Juice/Dairy/Emerging Categories revenue and profit.•Hosted innovation sessions, webinars, product demos and onsite training of products and equipment that built selling capabilities of sales associates within National Onsite Specialty Retail and Strategic Partnership Marketing teams.•Supported collaborative development and change management by developing and maintaining senior level relationships networks across organization. Show less

    • Region Asset Manager
      • Jun 2013 - Aug 2019

      • Oversaw a multi-state region encompassing more than 80 university partners, leading a core team of cross-functional staff members and a network of Coca-Cola bottling partners, acquiring exclusive contractual partnerships and executing upon business development opportunities within portfolio of properties.• Managed an operating budget, in addition to leading deal structure and RFP management, working cross-functionally with internal sales, bottling network and finance utilizing financial analysis.• Drove overall internal and external communication strategies, ensuring adherence to branding guidelines, while updating internal stakeholders on pipeline and deal status.•Coached, trained, and developed cross-functional partners, providing best practice insights, marketing tactics, and customer acquisition strategies to facilitate portfolio growth.• Executed comprehensive sales presentations and business reviews, ensuring compliance to contract terms as well as monitoring performance against partnership agreements and finding opportunities to enhance partnerships. Show less

    • Still Brand Operations Manager- Midwest Region
      • Jan 2011 - May 2013

      • Managed a portfolio of still brands within the Midwest region, working across channels both locally and nationally to execute go-to-market initiatives, driving enhanced market penetration.• Led an initiative for the vitaminwater brand within the Chicago market, successfully winning sales competitions two consecutive years, in recognition of performance against key performance indicators (KPI).

    • Interim Director of Large Store Planning & Development
      • Oct 2012 - Apr 2013

      • Oversaw strategic execution of regional channel plans, executing price package plans to penetrate new and existing customers and consumer segments; drove achievement of channel objectives, volume, share, and operating priorities. • Worked closely with executive leadership to develop go-to-market strategies utilizing successful channel and brand strategies from headquarters and expanding tactics for the greater Midwest area. • Oversaw strategic execution of regional channel plans, executing price package plans to penetrate new and existing customers and consumer segments; drove achievement of channel objectives, volume, share, and operating priorities. • Worked closely with executive leadership to develop go-to-market strategies utilizing successful channel and brand strategies from headquarters and expanding tactics for the greater Midwest area.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Product Commercialization Manager - Sparkling & Energy
      • Oct 2008 - Dec 2010

      • Directed product launches, exits, and marketing plan execution for a portfolio of sparkling and energy beverage brands, in addition to generating product launch forecasts for supply chain operations.• Successfully achieved commercialization of Coca-Cola de Mexico and Monster for the region.• Leveraged cross-functional relationships to develop and execute product, promotional, and sales planning.

    • Key Account Manager - Convenience Retail
      • Sep 2005 - Sep 2008

      Oversaw local execution of programs and promotions in 17 national accounts and managed the Coca-Cola portfolio within eight convenience retail chains across the Midwest, handling responsibility for 1.4M cases and $8.9M in dead net gross profit.•Collaborated with 46 sales centers across the Midwest and Great Lakes Regions communicating channel and customer priorities to ensure customer satisfaction while driving store-level execution of sales initiatives.

    • Account Manager - Education On Premise
      • Jun 2004 - Aug 2005

      Managed more than $1.2M in revenue while spearheading sales and account acquisitions of local education and amusement/recreation customers to foster increased market penetration and volume growth.• Successfully presented the business case and closed Skokie Park District as an account, acquiring the business from a competitor through strategic value-added initiatives and a focus on customer engagement.

    • Full Service Business Development Manager
      • Sep 2003 - Jun 2004

      • Coordinated deliveries, pickups, and technical support operations, while balancing a daily cold call volume of new accounts.

Education

  • University of Illinois at Urbana-Champaign
    Bachelor’s Degree, Broadcast Journalism

Community

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