Experience

Digifé

• United States
• Media Production
• 1 - 100 Employee

• • Sep 2020 - Present

  • Manage the overall execution, performance, and effectiveness of digital marketing and customer acquisition strategies resulting in a 32% YOY increase in sales• Track, measure, and report campaign progress and optimizations• Analyze customer behavior data to report on effectiveness of existing initiatives and identify new opportunities• Contributed to a 26% YOY increase in acquired contracts

• • Mar 2019 - Sep 2020

  • Managing multiple areas of client campaigns, including strategy development, campaign execution, analytics, and reporting across paid social and email marketing• Creating and managing ongoing optimization efforts of Paid Social campaigns, including daily budget monitoring, bid management, audience planning, creative, and full-funnel conversion strategy based on performance history.• Providing client support through phone and email communication, meetings, consultation, problem solving, and monthly campaign reporting on work completed and goal-centered metrics. Show less



Rise Interactive

• United States
• Advertising Services
• 300 - 400 Employee

• Internet Marketing Consultant, Programmatic

  • Dec 2017 - Feb 2019

  • Execute programmatic advertising and media planning strategies including campaign development and optimization for various B2B and B2C clients across healthcare, finance, and CPG verticals • Increased appointment requests by 24% YOY for Northshore University Health System and improved efficiency by decreasing CPA by 16% • Contributed to a 56% YOY decrease in the average cost per appointment request across both prospective and remarketing ads in comparison to 2017 • Work cross-departmentally with account management to manage multi-million dollar media budgets, as well as oversee project status, deliverables, and quality of performance outputs • Extract insights from campaign data, identify relevant trends, and provide recommendations to exceed display marketing goals and objectives • Develop weekly reports filled with industry insights and trends which are analyzed and used for internal and client meetings Show less

• Database Marketing Coordinator

  • Mar 2017 - Dec 2017

  • Plan and execute first-ever regional 4-stage email marketing campaign gaining 18 new media production bids; 162% ROI to date • Maintain and update Salesforce generated lists of over 20,000+ contacts on a daily basis • Organize and deliver daily scheduled list files to Yesware email tracking system • Lead RFI meetings with prospective client project teams • Continuous tracking of client engagement • Designed continuous tracking document of client engagement to generate reports for management, including metrics and recommendations Show less



Loyola University Chicago

• United States
• Higher Education
• 700 & Above Employee

• Research Analyst

  • Apr 2015 - Apr 2017

  • Collaborated on 15 projects with lead analysts across 30+ clinical departments to identify trends in various aspects of medical research • Consult with clients as needed to discuss project needs/changes • Maintain and update Trello project task management system with key details on a daily basis • Import/summarize data from Excel, REDCap, or SPSS • Convert complex findings into clear tables, graphs, or data analysis reports for presentations • Perform data quality checking and data cleaning • Conduct a wide variety of statistical procedures in SAS or SPSS including categorical data analysis, exploratory and graphical methods, T-tests, analysis of variance (ANOVA), regression modeling (multiple linear/logistic) Show less



Lindamood-Bell Learning Processes

• Education
• 500 - 600 Employee

• • Feb 2009 - Mar 2017

  • Administered and scored pre/post assessments for newly referred clients, averaging 2-3 new contracts per month • Documented pertinent behavioral observations necessary for program recommendations• Completed database entry/query for client information and testing records • Conducted and tracked weekly progress updates for new staff across 4 Midwest locations• Facilitated Instructional Development Workshops for 10-15 employees per year across 3 company programs• Assist Center Director with the screening process of prospective employees Show less

• • Oct 2007 - Feb 2009

  Administer nationally and internationally recognized research validated individualized instruction to clients with wide ranges learning disabilities and sensory-cognitive impairments.



Waukegan Park District

• United States
• Recreational Facilities
• 1 - 100 Employee

• Tennis Instructor

  • Jun 2002 - Jul 2007

  Administered youth and adult tennis lessons biweekly during the spring and summer months for beginner and intermediate level registrants. Administered youth and adult tennis lessons biweekly during the spring and summer months for beginner and intermediate level registrants.

• Peer Advisor

  • Aug 2005 - Dec 2005

  Guiding first year students through issues with transitioning to college and future planning. Guiding first year students through issues with transitioning to college and future planning.