Experience

Leleki

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Expert Advisor

  • Apr 2022 - Present

  Advising the Founder/CEO on the development of Brand and Marketing to grow this start up. Advising the Founder/CEO on the development of Brand and Marketing to grow this start up.



Independent Contractor

• United States
• IT Services and IT Consulting

• Independent Contractor

  • Apr 2021 - Present

  Leading brands in Technology, Food and Beverage and Lifestyle. @AMD - Helping AMD become know as a leader in high performance and adaptive computing. - Building annual Brand Plans, creating Guidelines and developing activation plans to support key initiatives. - Developing AMD brand guidelines with new Visual Identity and Tone of Voice. - Led the activation to promote the CES Opening video for Chairman and CEO, Dr. Lisa Su's Keynote at CES 2023. @Keurig Dr. Pepper - Directing the brand through national campaigns, product launches and collaborations with MARS, Inc and other established brands. - Developing the annual brand strategy and planning for 2023 and 2024. @Foxit Software Company - Led the first ever brand campaign to drive consideration among Large IT Decision Makers. Increased new users by 40% in just 10 weeks of launch. - Developed first brand architecture with extensive internal analysis and external customer research. - Created brand guidelines, portfolio of creative assets and templates (videos, webpages, display, audio). - Hired and managed multiple agencies, including research firms, creative and media agencies. Show less



Keurig Dr Pepper Inc.

• United States
• Food and Beverage Services
• 700 & Above Employee

• Brand Lead

  • Sep 2019 - Apr 2021

  Recruited by a former P&G co-worker to develop and launched Keurig's first ever smart brewer innovation, K-Supreme Supreme Plus Smart. - Managed the development of the end-to-end consumer journey with smart, connected brewers. - Led the launch of Keurig’s first smart brewer with BrewIDTM technology, K-Supreme Plus Smart. Created and drove implementation of the company’s first process for comparative claims development and validation, which was applied to the launch of Keurig’s most recent launches. - Led the evolution of the brand equity campaign with celebrity spokesperson James Corden. Show less



Stonyfield

• United States
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Brand Director

  • Jan 2017 - Jul 2019

  - Worked directly with Co-Founder, Gary Hirschberg, and CEO to grow the Stonyfield company. Served as Acting CMO for 5 months during transition to new parent company, The Lactalis Group. - Managed a team of 8: 7 Brand leaders and 1 Creative Designer. - Grew the Stonyfield Kids business +8% in Sales and Brown Cow by +6%, despite an overall yogurt category decline of -4.3% in 2018. - Launched over 20 new SKUs in 12 months, including the category’s first yogurt snack pack. - Led the Brand Equity reinvention with new Brand ID, packaging evolution and an equity campaign. Show less



Intel Corporation

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Senior Manager Brand Strategy

  • Sep 2014 - Jul 2016

  Recruited by the CMO to help establish a newly formed brand management function. - Led the corporate brand reinvention & campaign evolution. - Launched the “Experience What’s Inside” brand campaign, achieving the highest brand recognition scores in the history of Intel and exceeded campaign goals for brand perception. - Elevated Intel’s position in Millward Brown’s BrandZ “Most Valuable Brands” by 30 positions from #86 to #56 from 2014 to 2015. - Led partnership marketing strategy across music, sports and entertainment, including Lady Gaga & the 58th Grammy’s, Superbowl 50, NBA 2016, XGames 2016 and New York Fashion Week. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Oct 2006 - Jul 2014

• Venus Global Brand Franchise - New Products

  • Apr 2010 - Dec 2011

  - Launched Venus’1st ever-global celebrity brand campaign with Jennifer Lopez which delivered 1.5B media impressions in 6 months (3X vs. prior year), added +100k new Facebook fans, and increased digital engagement by 1,000%.- Led product development and go to market strategy for the Brand’s #1 product launch of 2014, Venus Swirl, worth $85M incremental sales. - Developed strategy and innovation plans to expand product portfolio vertically and horizontally across top 10 markets. - Grew Venus brand equity ranking to #1 globally & led the brand’s expansion into emerging markets. - Developed Venus’ 1st global philanthropy program: the “Venus Goddess Fund for Education” Show less

• Assistant Brand Manager

  • Oct 2006 - Oct 2010

  o Led Gillette digital strategy that drove brand awareness and improved media ROI by 10%. o Launched Gillette brand e-commerce site pioneering razorblade auto replenishment, delivered +20% online sales.o Led ESPN Game Day sports marketing partnership and developed holistic communication, digital & social media and promotion strategy that delivered 200M media impressions.o Launched new line of Braun epilators, with lead SKU becoming #1 seller; growing share +3.3 pts. o Led the Braun long-range strategic assessment & recommendation for the brand to exit the Household Goods category, which resulted in a 5% profit lift for the total Braun portfolio in North America. Show less



Lowe Worldwide

• Account Supervisor

  • 2000 - 2004

  - Managed $100M of advertising budgets for J&J Worldwide, Perdue Farms Chicken, Verizon Wireless & Macy's Federated Department Stores. - Developed brand and promotional campaigns to drive brand equity, awareness and market share for VZW "Can You Hear Me Now?”, Perdue "A Healthy Obsession with Chicken" and Macy's "One Day Sales". - Supervised teams of Account Executives and Assistant Account Executives. - Managed $100M of advertising budgets for J&J Worldwide, Perdue Farms Chicken, Verizon Wireless & Macy's Federated Department Stores. - Developed brand and promotional campaigns to drive brand equity, awareness and market share for VZW "Can You Hear Me Now?”, Perdue "A Healthy Obsession with Chicken" and Macy's "One Day Sales". - Supervised teams of Account Executives and Assistant Account Executives.