Experience

BL Bio Lab
• United States
• Health, Wellness & Fitness
• 1 - 100 Employee
• Business Development Executive

  • Mar 2021 - Present


Prime Industry One

• Marketing Manager

  • Jun 2020 - Dec 2021

  - Oversee and coordinate product development and marketing trends - Determine product demand and customer awareness - Develop pricing strategies to maximize return on investment - Coordinate marketing campaigns with sales activities - Review and optimize marketing budget - Monitor and report on customer satisfaction - SMM, SEO, Google Ads - Managing sales on company’s website and different marketplaces such as: Amazon, EBay, Walmart, etc. - Customer service, call center supervision



Beauty Bar

• Netherlands
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Manager

  • Oct 2015 - Dec 2021

  BEAUTY BAR by natabn is a chain of beauty stores with natural skincare and makeup products from Europe and Japan. Beauty Bar was founded in 2015 as the ultimate expression of elegance and science. Forever guided by an exquisite aesthetic sensibility and intelligence, BEAUTY BAR by natabn has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within. BEAUTY BAR by natabn is a chain of beauty stores with natural skincare and makeup products from Europe and Japan. Beauty Bar was founded in 2015 as the ultimate expression of elegance and science. Forever guided by an exquisite aesthetic sensibility and intelligence, BEAUTY BAR by natabn has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within.



Voskhod advertising agency

• New Business Media Director

  • Jun 2013 - Mar 2014

  - Attend strategy meetings and brainstorm on media buying initiatives and suggestions; - Discuss projects with clients; - Manage media department; - Coordinate launch of media campaigns with marketing, communications, and sales departments; - Decide how best way to communicate message; - Keep abreast of industry figures, including distribution and audience figures; - Monitor buying strategies; - Monitor and optimize effectiveness of campaigns; - Build relationships with media sales companies; - Negotiate rates with media sales companies to obtain most competitive prices; - Gain client approval for each campaign phase; - Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations; - Determine effective media usage by providing research information and guidance on plans, budget allocations, industry standard measurement tools, execution and post-analysis of the buys; - Manage the planning, negotiation and analysis for all media vehicles on behalf of the firm’s clients; - Build relationships with clients and cooperating with new companies.



Sign & Hold Fashion Company

• PR-Director

  • Oct 2011 - May 2013

  - Direct public relations department within a company; - Work with media outlets to publish timely company information, such as press releases, brochures, and other materials; - Ensure communication strategy is consistent and reflects the organization’s strategic vision; - Implement social media strategies; - Perform social media community management duties; - Manage relationships with media sellers; - Produce and publish mass communications with email blasts and marketing campaigns; - Document presence of companies at events, conferences, and speaking engagements; - Combine with marketing to develop the advertising, marketing and promotion plans; - Orginising of different company events for promoting and sales increasing.

• Media Buyer

  • May 2009 - Oct 2011

  - identifying the target audience for a particular media campaign and deciding how best to communicate to that audience;- keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (TV and radio);- monitoring buying strategies;- liaising and building relationships with clients and media sales companies;- negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising;- liaising with media sales people to adjust media schedules in response to audience figures;- booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc;- ensuring that the adverts run accurately so the desired media message is seen and heard by consumers;- client reporting and budget management, including preparing costings for clients and producing - ------- spending updates throughout the campaign;- collecting and analysing sales and consumer data;- undertaking research using a wide range of specialist media resources;- analysing the effectiveness of the campaign and using this data to inform future campaigns;- working on a range of client accounts at the same time, often juggling various projects and deadlines;

• Media Planner

  • Jun 2007 - May 2009

  - analysing and researching the target audience's character, purchasing and media habits;- maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date;- advising the creative team and clients about the most effective media combination;- considering appropriate timings of media activities, based upon usage patterns and seasonal factors;- presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy;- obtaining the best advertising rates that fit with the agreed media strategy;- adjusting media schedules in response to the latest audience figures;- managing budgets and maintaining advertising spend records;- monitoring and updating clients on the effectiveness of campaigns.



AdMakers International

• South Africa
• Advertising Services
• 1 - 100 Employee

• New Business Manager

  • Feb 2010 - Jun 2010

  - Develop, review, and implement new business strategies; - Create new business relationships with potential clients; - Prepare financial reports, and forecasts; - Work with advertising and marketing departments; - Acquire more business acumen through research, and analysis of industry trends and developments; - Assist in present new business proposals. - Develop, review, and implement new business strategies; - Create new business relationships with potential clients; - Prepare financial reports, and forecasts; - Work with advertising and marketing departments; - Acquire more business acumen through research, and analysis of industry trends and developments; - Assist in present new business proposals.