Experience

BESA Group

• United Kingdom
• Construction
• 1 - 100 Employee

• Group Digital Marketing Manager

  • Jun 2021 - Present



JCB

• United Kingdom
• Machinery Manufacturing
• 700 & Above Employee

• Digital Marketing Performance Manager

  • Jun 2020 - Jun 2021

  I was responsible for the PPC campaigns for the JCB e-commerce website. I also managed our communications strategy through email marketing and automation (using Salesforce and Pardot) to a global audience. I assist in the SEO and customer satisfaction strategies. I also managed the agency carrying out our paid social activity. Finally I assisted in the creation and analysis of our global campaigns, providing data for actionable insight.

• Digital Engagement Specialist

  • Mar 2020 - Jun 2020



Water Plus

• United Kingdom
• Utilities
• 200 - 300 Employee

• Digital Marketing Executive

  • Oct 2018 - Feb 2020

  Manage all website content and pages, using Kentico CMS, to improve user experience and search engine rankings. Developed and implemented a successful PPC strategy through Google Ads and Microsoft Campaigns. Developed and managed a social media strategy. Provide actionable and insightful reporting for all digital activity through weekly dashboards and monthly reports, presenting to key business stakeholders. Experienced in using Google Analytics, SEMrush and search console. Experience managing third party and agency relationships; both digital and IT agencies. Show less



Uttoxeter Leisure Centre

• Marketing and Programming Officer

  • Feb 2016 - Sep 2018

  Oversaw all marketing activity for a busy Leisure Centre including; website updates, monthly customer e-newsletters, events, social media and internal communications.Managed email campaigns and automated journeys through Dotmailer. Ensuring a consistent brand image and tone of voice. Developed and successfully implemented the sales procedure for new customers.Direct line manager to 3 teams (reception, gym staff and coaches).Assisted in the completion and implementation of the centres marketing plan ensuring full analysis in customer segmentation, micro and macro-environmental factors. Meaning SMART targets were set and return on investment was achieved.Monitoring of KPIs for income target and corporate goals, identifying areas for improvement and implementing strategies to encourage business growth. Using Google Analytics, CRM system and market data. Show less

• Full Time Attendant (Marketing)

  • May 2015 - Jan 2016

  Assisting the implementation of the Leisure Centres marketing plan. Including social media activity, website content writing, email marketing and supporting the sales process.Cover Duty Officer assisting with the rota organisation for reception staff.Lifeguard rolesFirst Aid at Work

• Level 2 Swimming Teacher

  • May 2009 - Jan 2016

  Planning, organizing and carrying out swimming lessons, both private and group lessons with swimmers of all ages and abilities.