Experience

Intermark Group

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Buyer, Paid Social

  • Oct 2022 - Present



Freelance

• Digital Marketing Specialist

  • Feb 2015 - Oct 2022

  Provides paid social training, SEO web audits, and Analytics 101 training to a variety of small businesses. Supplies data analytics insight, digital marketing best practice guidance, content strategy, and social media support for marketing agencies. Manages Google, LinkedIn, and Facebook & Instagram advertising for B2B, B2C, and eCommerce brands. Provides paid social training, SEO web audits, and Analytics 101 training to a variety of small businesses. Supplies data analytics insight, digital marketing best practice guidance, content strategy, and social media support for marketing agencies. Manages Google, LinkedIn, and Facebook & Instagram advertising for B2B, B2C, and eCommerce brands.



Modo Modo Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Feb 2021 - Apr 2022

  Worked closely with internal teams and clients to perform analyses and provide strategic guidance from program planning to execution. Actively supported across a range of initiatives including: Strategic market and sales channel planning, customer segmentation and market analysis, account-based marketing, lead scoring, analysis of paid campaigns (display, paid social, paid search, video), email, web, and CRM/SFA/MA analytics. Conducted industry research using both third-party data and direct customer interviews to build content marketing strategy and plan to increase brand awareness and organic presence amongst niche target audience to RBI. Worked as main SEO consultant to conduct deep web audits for clients such as DTN and Skykit to analyze gaps and opportunities to enhance organic presence with technical SEO improvements and structured content plans. Leveraged tools such as SEMRush and Google Search Console to identify opportunities to create content clusters around topics for DTN to build organic traction within target audiences. Supported Media planning processes, by enhancing reporting with end-to-end traffic tracking from publisher to understand user behavior for client's such as Molnlycke, in order to weigh effectiveness of campaigns. Show less



Everywhere Agency

• Advertising Services
• 300 - 400 Employee

• Senior Digital Strategist

  • Oct 2019 - Dec 2020

  Applied digital marketing best practices to influencer campaign strategies, in order to get the most accurate view of influencer impact for brands. Strategized influencer marketing campaigns for prospective and existing clients, identifying opportunities for tactics, tracking, and attribution based on client goals with a focus on user experienceSometimes referred to as “Professor Nat” by co-workers, my role was to educate clients and industry leaders alike on the vast capabilities of influencer attribution and digital marketing best practices. Trained staff on new digital marketing subjects, which are now applied to influencer campaigns including, SEO 101, paid social 101, UTM creation, Analytics & Insights 101, and Google Analytics workshops. Show less

• Digital Strategist

  • Jul 2018 - Oct 2019

  Works internally to identify unmet needs, goals, opportunities and challenges of all departments and aspects of Everywhere Agency. Helps cross-functional teams develop and evolve ideas to improve client campaigns and internal processes. Liaises with sales, account management, social, and content teams to optimize customer experience and ensure brand consistency. Stays in-tune with industry trends and develops solutions to meet clients’ objectives based on insight and data.Spearheads the management of influencer campaign software/CRM, creating processes and campaign templates, training staff on features, and working closely with software partner to provide feedback on opportunities to increase software efficiencies Show less

• Account Manager

  • Sep 2017 - Jul 2018

  Served as primary contact for both the day-to-day project work and strategic leadership for clients such as, Carter’s, American Cancer Society, Novelis, Tarkett, and Sanus. Managed every aspect of influencer campaign process from budget creation, campaign concepting, influencer sourcing and negotiations, to final reporting. Ensured that the agency’s work exceeded clients’ expectations, by implementing link tracking to attribute influencer success.



Nebo Agency

• United States
• Advertising Services
• 100 - 200 Employee

• Digital Marketing Project Manager

  • Sep 2015 - Sep 2017

  Worked as main point of contact and liaison for varying B2B and B2C retainer clients. Oversaw project scheduling and strategies of SEO, PPC, UXO, and website design and development teams to ensure the scope of digital marketing engagements are efficiently and properly executed. Guided at-risk clients brought in by agency acquisition through transition of becoming accustomed to Nebo’s practices and ultimately expanded those partnerships. Worked as main point of contact and liaison for varying B2B and B2C retainer clients. Oversaw project scheduling and strategies of SEO, PPC, UXO, and website design and development teams to ensure the scope of digital marketing engagements are efficiently and properly executed. Guided at-risk clients brought in by agency acquisition through transition of becoming accustomed to Nebo’s practices and ultimately expanded those partnerships.



Local Marketing, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Project Management

  • Feb 2015 - Jul 2015

  Managed client accounts to ensure all needs and elements of SEO content writing, paid search, overall website development, marketing, and social media were met. Strategized to improve localized search results and web presence for client businesses by producing optimized content through means of relevant industry research. Carefully maintained paid search campaigns in Google AdWords and Bing Ads to refine bids and ads for targeted and qualified audiences. Managed client accounts to ensure all needs and elements of SEO content writing, paid search, overall website development, marketing, and social media were met. Strategized to improve localized search results and web presence for client businesses by producing optimized content through means of relevant industry research. Carefully maintained paid search campaigns in Google AdWords and Bing Ads to refine bids and ads for targeted and qualified audiences.



Florida Museum of Photographic Arts

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Communications Manager

  • May 2014 - Feb 2015

  Wrote press releases and updated museum media contact lists. Oversaw all social media copy, scheduling, and analytics. Maintained FMoPA’s main WordPress site (fmopa.org) and the Annual Members’ Show site (membersshow.fmopa.org). Designed and implemented weekly email campaigns. Interpreted Facebook Insights, Google Analytics, and MailChimp Reports to create effective campaigns for maximum viewer engagement. Assisted Executive Director in grant and development research; arranged FMoPA’s major donor lists. Was responsible for writing all grant proposals for Museum. Coordinated FMoPA's education program: met with instructors to plan classes, implement marketing campaign, facilitate scheduling. Managed internship and volunteer program: marketed internship, interviewed and trained applicants, wrote syllabus, and maintained schedule. Museum’s main contact for venue rental and event planning. Maintained all calendars for classes, events, receptions, and staff scheduling. Show less

• Curatorial Assistant

  • Mar 2013 - May 2014

  Assisted director/chief curator with exhibition research, exhibition schedule, and finalizing checklists. Coordinated shipment and return of works of art, and designed all signage, as well as labeling for exhibitions from Summer 2013 to May 2014 including: Vivian Maier: Out of the Shadows and David Hilliard Intimacies. Updates and maintains FMoPA’s WordPress site and blog. Wrote all social media communications. Overhauled museum Membership mailing process and designed membership cards. Designed mass emails weekly of upcoming events, classes, and lectures at museum. Bought for and supervised budget and inventory of Museum Store. Maintained all museum exhibition, docent, event, facility rental, intern, and staff calendars. Assisted director in grant writing and collating. Coordinated internship program: markets internships, interviews applicants. One Day Tampa Bay 2013: designed photographer passes, assisted director in the publication and editing. The Camera Obscura Project: wrote proposal, set budget, marketed purely through social media outlets, raised $2750 in nine days to make project happen. Show less