Product Marketing Manager

• Apr 2021 - Present

Marketing Manager

• Jan 2020 - Apr 2021

Full responsibility for the marketing team and activity undertaken on both staples.co.uk and also via the Staples Advantage webshop platform. This includes ownership of web based marketing promotions, email marketing activity, direct mailings, in box flyers and social media campaigns.Customer relationship management - understanding the customer purchasing behaviour & segmentation insights to plan and execute welcome, retention & winback campaigns primarily through email marketing and onsight activity. I am also responsible for the analysis of these campaigns & how this insight is used in future activites to drive a better ROI.Responsibility for the monthly on-site product promotions, free gift offers and voucher offers. This includes briefing the design team for all online banners required & sign off of the artwork, liaising with Category Mangers to ensure all vendor funding activity has been executed and placement on the website.Execution of paid social media campaigns via facebook and organic social media campaigns via facebook, twitter and instagram. I am also responsible for running facebook competitions through a third party agency - sourcing the prizes and then owning the relationship with the agency to get the competitions live & promoted via facebook.

Senior Online Marketing Specialist

• Sep 2014 - Jan 2020

Responsible for all marketing activity for customers transacting on staples.co.uk- Online Promotions: Responsible for all online marketing promotions at staples.co.uk. Involved briefing internal creative teams for monthly online banners, promotional placement on the website & targeted online promotions.- Email Marketing: Full responsibility for the email plan including targeted campaigns based on customer spend & purchase behaviour as well as generic email campaigns & limited time offers to drive revenue and engagement.- Direct Mail: Created monthly direct mailings featuring targeted offers to customers to encourage repeat purchase or win back lapsed customers.- Targeted Customer Communications via all marketing vehicles used to drive customer engagement & retention.

Loyalty Program Manager

• Feb 2012 - Sep 2014

Managing the Staples loyalty program to include: - Customer Acquisition; responsible for customer aquisition campaigns, both within retail stores and via the website. Includes liasing with internal stakeholders to raise the profile of the rewards program internally and grow the customer database.- Welcome Programs; planning and ongoing management of the early lifecycle and welcome communications. Includes management of weekly e-mail communications and ongoing analysis.- In-Life Programs; planning and management of customer lifecycle communications to include customer targeting and segmentation using SAS Customer Intelligence Studio, spend stimulation campaigns and management of the quarterly Rewards statement.- Customer Retention Programs; planning and management of customer retention programs including data selection/targeting, campaign management and post-campaign interpretation of results. - Rewards Budget; manage the yearly budget for all Rewards activity.- Campaign Management; responsible for all additional, ad-hoc Rewards campaigns sent out via direct mail and e-mail to include campaign planning and management, working with external agencies and internal stakeholders, budget control and post campaign analysis reviews. This includes campaign planning, data selection from our database using SAS CI Studio, campaign execution and interpretation of results. - Quarterly Reporting; responsible for the creation and ongoing management of the quarterly Rewards program reporting document that is circulated to all internal stakeholders including the Senior Management team and MD. In addition to my role as Loyalty Program Manager I have also been responsible for the Staples e-mail program for all Staples customers, including campaign planning, creation development and campaign data selection and execution to drive sales both online and in store.

Deputy Direct Marketing Manager

• Apr 2010 - Feb 2012

- Fully responsible for the Direct Marketing department, including budgets, campaign planning and management, post campaign analysis for internal stakeholders and management of temporary staff.- Responsible for the management and on-going development of the customer loyalty card scheme.- Management of the creative process for all direct mail campaigns including briefing, amends and sign off (including press passing) of all campaigns. This includes liasing with internal merchandising team, external agencies and various members of the Senior Management team.- Responsible for relationship with external database agency and interpretation of post project analysis to ensure campaigns obtain the best ROI.- Liasing with internal merchandising department to develop vendor-funded, targeted activity to loyalty card customers.- Involved in the launch of a new, pilot loyalty scheme in 5 stores.In addition to my Direct Marketing role I was also responsible for a number of catalogue campaigns including the 120 page Toys ‘R’ Us 2011 Christmas Catalogue and Big Outdoors Catalogue production. This involved project management with internal and external stakeholders including merchandising team, Senior Management, external agencies and vendors.

Assistant Direct Marketing Manager

• Apr 2007 - Apr 2010

- Managed the relationship with the database agency responsible for the daily running and maintenance of the loyalty scheme database.- Development and running of the 3 clubs making up the loyalty card scheme.- Responsible for the bi-annual loyalty card rewards mailings.- Review and interpret loyalty scheme results.- Managed all Direct Marketing material.

Direct Marketing Assistant

• Mar 2006 - Apr 2007

- Campaign Management