Experience

ICONIC LONDON

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Global Head of Retailers and Distributors

  • Sep 2020 - Present



NEOM

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Head Of International

  • Jan 2020 - Aug 2020

  • Commercial: Manage all financial reporting and budgets across all international markets. • Key Achievements: Within 6 months, secured 4 global retailer partnerships including US: Nordstrom, Anthropologie US, Europe: Douglas and Sephora ANZ. All partnerships to launch Q4 2020 and Q1 2021, respectively. • International: Identify key markets, distributors, and retailers to grow the brand globally. Launching into 4 new markets (US, Germany, Australia / NZ, and Scandinavia) within 6 months. Projecting international growth +50% YOY in the next 12-18 months. This includes overseeing sales, marketing, pricing, and product mix strategy per country per channel. • US Retail: Work direct to retail with US & CA markets - Nordstrom and Anthropologie US (online only). • European Retail: Working direct to retail with Douglas (online only). • APAC Retail: Working via distributors in these territories (Taiwan, HK, Macau, and Japan) through department stores, online and hotel spas. In talks with SNK China before closures. • China Cross Boarder: Heading up the research, strategy, and preparation to launch NEOM into China via cross-border trade using a TP. • Re-Brand & Re-Launch: Working with existing territories (TW, HK, and ME) to re-launch and re-brand NEOM, bringing in new distributor partners where necessary. • Strategy: Define and lead the international sales, marketing, and promotion strategy. • Digital: Lead strategy and execution of the launch of NEOM on US, Europe, and Asia. • Pricing: Lead and executed a competitive international pricing strategy across US, Europe, China, and Australia. • Processes: Implemented ‘new ways of working’ across the department to increase efficiency, improve marketing, communication, and sales. • Management: Manage one Sales Manager and two Account Executives. Show less



The Rodial Group

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Global Head Of Sales and Business Development

  • Aug 2018 - Dec 2019

  • Commercial: Responsible for managing all financial reporting and budgets. Total sales £10 million. • Key Achievements: Increase sales by +68% in 4 months, with projected growth in the following markets within the next 12 months (EMEA 20%, US 6% and Canada 11%). • International: Identify key markets, distributors and retailers to grow the brand globally. Launching into 7 new markets (e.g. KSA, Poland, Russia and China) and projecting +20% YOY in the next 12 months. • US Retail: Work direct to retail with US & CA markets (x 580 doors) and managing a US field team. Retail partners include SNK US, Nordstrom, Bloomingdales, Blue Mercury, Soft Surroundings, SAKS, SDM / Murale. • EMEA Retail: Work via distributors with Douglas, Marionnaud, ICI Paris, Matas, Kicks, Harvey Nichols, Whites, Bloomingdales & Galleries Lafayette, Limoni and La Gardenia (x 700 doors) • ASIA Retail: Isetan, Joyce Beauty and BFF. Secured Sephora SEA to retail directly to launch Rodial (Indonesia, Philippines, AU & NZ, Malaysia, HK, Singapore, Thailand, India) in Q3 2020. • Online Retail: THG UK, US, AU, Beauty Bay, Feel Unique, Ulta, Amazon US and Amazon France. • Strategy: Define and lead the global sales, marketing and promotion strategy. • Digital: Pioneer a digital distribution strategy e.g. launched a global online partnership with THG (UK, US and AU) £250K opening order across all three markets. • Processes: Implement new business and operational processes to increase efficiency and profit. • Management: Manage one Senior Sales Manager, two Account Managers and two Senior Account Executives. I have grown the team from one to five members in 12 months. Show less



ELEMIS

• United Kingdom
• Cosmetics
• 400 - 500 Employee

• Manager, US TV Shopping

  • Mar 2016 - Jul 2018

  • Program and Launches: Developed strong marketing and promotional campaigns for ELEMIS QVC US including new product and promotional programs. Star launch: Peptide4 Night, 1st US exclusive. Named June item of the month with a 100% sell through of $1.5M. • Commercial: Responsible for managing all financial reporting.• Sales Growth: Manage extended assortment on QVC.com and seizing new on-air opportunities i.e. Beauty iQ. YOY results: On-Air +209%, Off-Air +206% (BAT +206%, AD +260% and EA +59%).• International: Worked closely with regional marketing leaders to ensure local/cultural relevance.• Strategy: Defined and led the QVC US promotion and marketing strategy.• Network: Built and maintained strong working relationships with key vendors and QVC.• Beauty Industry: Regular competitive analysis. • Management: Manage cross-functional teams across US and UK.• Key Achievements: Delivered YOY - total retail sales +90%, #2 Skincare brand for New Names +208%, customer base +83% and doubled All-In Productivity. Show less

• TV Shopping International Account Manager

  • Nov 2014 - Mar 2016

  • Management: Launched and strategically managed QVC Italy, France, TVSN and QVC US. Achieving 91% sales through with QVC US within first 6 months of launch.• Program and Launches: Developed strong marketing and promotional calendars for QVC Italy, France and QVC USA. YOY sales: QVC Italy +32%; France +322% and US 6780%. Plus secured first TSV within 6 months of launch.• Commercial: Responsible for managing all financial reporting.• Sales Growth: Launched online brand shop on QVC Italy. Resulted in BAT penetration +33.5% (average 12%) with an average of 4.5* customer reviews. • Key Achievements: QVC US, delivered total retail sales (2016) $3.8 million within 8 months. US customer count 68% within 6 months and an increase in average new names of 2.8 (average for skincare 1.9). Nominated for four customer choice awards, including “rising star” within 8 months.• Production: Manage and set up processes for operations, legal claims, BAs, User Trials and QA. Show less



Sleek MakeUP

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• International Channel Manager

  • Jan 2014 - Nov 2014

  • Commercial: Responsible for managing all financial reporting. Total sales £5.4 million with projected account to achieve sales of £10 million in three years. • International: Identify key distributors and retailer partnerships to grow the brand in key retailers. Spain: Sephora, El Corte Ingles and Body Bell. Achieving £700,000 within 12 months. • Retail Partners: Worked directly with Sephora Europe and via distributors with the following retailers: Douglas, El Corte Ingles, Body Bell, Marionnaud, ICI Paris, Whites, Golden Apple and AS Watson. • New Product Development: Collaboration with Head of Marketing with consideration to market nuances, demand and commerciality. • Trade Marketing: Proactively develop launch and trade marketing plans with accounts to support brand and sales growth targets. • Strategy: Defined and led the retail marketing strategy to drive market share. • Management: Manage two Account Executives. Show less



PZ Cussons

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Key Account Manager

  • Jul 2013 - Jan 2014

  • Strategy: Develop and implement strategic joint business plans to drive sales and deliver profit across multi-sales channels.• Forecasting: Deliver against monthly sales forecasts and oversee supply chain.• Sales Growth: Present new products and secured opening orders in key retailers.• Program and Launches: Implementing in store promotional campaigns and optimize NPD buy ins. • Commercials: Managing trade budgets and sell out performance for key accounts. • Management: Managed internal and external field teams to ensure full compliance to St. Tropez merchandising standards and in store activities. Show less

• European Business Development Manager

  • Sep 2012 - Jul 2013

  • Strategy: Develop and implement an international strategy to achieve sales and profit targets. • Distribution: Identify and secure profitable new distribution opportunities internationally. • Retail Partners: Worked via distributors with the following retailers: Douglas, Muller, El Corte Ingles, Marionnaud, Matas, Vita and Kicks.• Forecasting: Formulate sales forecasts and targets by country.• Network: Develop strong working relationships with buyers, distributors and key personnel to grow the St. Tropez business across Europe.• Program and Launches: Develop customised trade marketing plans to support key retailers with country partners. • Management: Management of one Account Executive.• Key achievements: Successful roll out of the ‘Kate Moss’ campaign in Europe. No 1 market leader in Sweden within 18 months and raising performance by 9% YOY. Show less



Brodie & Stone International Plc

• United Kingdom
• Cosmetics
• 1 - 100 Employee

• Marketing Manager

  • Jun 2010 - Sep 2012

  • Account Management: Manage 6 beauty brands to the value of £6m with £1m marketing budget. T-Zone / Colorsport fastest growing brands by 21% YOY. • Program and Launches: Developed strong marketing promotional and product calendars. • Strategy: Develop a two-pronged communications strategy for T-Zone involving both traditional, trade and digital marketing. Plus, brand-repositioning strategy to reposition the Colorsport brand. • Commercial awareness: Taking advantage of competitive margins, advertising & promotional opportunities and retail space in store. Secured an additional range extension within 3 months. • International: Work with international markets to increase channels of distribution. - launch T-Zone in Russia, Europe and South Africa. • Digital: Led the development of websites and digital communications for brands including T-Zone and Colorsport along with developing an online beauty shop. Show less



DHC UK Ltd.

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Assistant PR & Marketing Manager

  • Sep 2007 - Jun 2010

  • Marketing Strategy: Devised 1-year marketing plan within agreed budgets – including positioning & messaging, media choice and strategy planning media spend to drive membership and sales. Achieved 45,000 new members in 8 months. • Program and Launches: Developed programs for DHC skincare including new product and promotional programs. • Strategy: Launched DHC UK on e-retailers, TV Shopping and managed an Affiliate Marketing program. • Marketing Strategy: Devised 1-year marketing plan within agreed budgets – including positioning & messaging, media choice and strategy planning media spend to drive membership and sales. Achieved 45,000 new members in 8 months. • Program and Launches: Developed programs for DHC skincare including new product and promotional programs. • Strategy: Launched DHC UK on e-retailers, TV Shopping and managed an Affiliate Marketing program.



new<id Cosmetics

• London, United Kingdom

• Marketing Executive

  • Sep 2005 - Aug 2007

  * Promotional calendar: Supported the Head of Marketing to create market-focused calendars tailored to key accounts. * Events: Managed the execution of in-store and off-site events, including new store openings, seasonal and product launch events. * Management: Manage a team of area managers. Achieved 500% increase in sales over 10 months and doubling the number of stores with 6 months. * Promotional calendar: Supported the Head of Marketing to create market-focused calendars tailored to key accounts. * Events: Managed the execution of in-store and off-site events, including new store openings, seasonal and product launch events. * Management: Manage a team of area managers. Achieved 500% increase in sales over 10 months and doubling the number of stores with 6 months.