Experience

M&C Saatchi Abel

• South Africa
• Advertising Services
• 100 - 200 Employee

• Group Account Director

  • Nov 2022 - Present



Accenture Song

• United States
• Marketing Services
• 700 & Above Employee

• Associate Manager (Data and Digital)

  • Sep 2021 - Feb 2023

  Spark44 was bought out by Accenture Song and I currently still work on the Jaguar Land Rover account. My role currently entails the development, implementation and execution of our digital strategy with a strong underlying focus on data analysis across all channels and platforms(paid, earned and owned). Everything we do is based on performance data to ensure we are affectively utilising out budgets in away that have a streamlined targeted approach. Spark44 was bought out by Accenture Song and I currently still work on the Jaguar Land Rover account. My role currently entails the development, implementation and execution of our digital strategy with a strong underlying focus on data analysis across all channels and platforms(paid, earned and owned). Everything we do is based on performance data to ensure we are affectively utilising out budgets in away that have a streamlined targeted approach.



Spark44

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Group Account Director (Digital and CRM)

  • Oct 2019 - Sep 2021

  -Measuring KPI performance against specified campaign objectives. -Development of journeys for Digital campaigns (i.e. SEM, SEO, etc.) and online advertising (i.e. display, video, mobile, social, etc.) -Produce and manage the implementation of a digital marketing strategy -Optimise the JLR websites for SEO. -Planning and delivering CRM strategies across JLR, encouraging customer retention and customer loyalty. -Developing a CRM platform structure and architecture ensuring it works seamlessly across JLR and captures all required information at key points in the customer life cycle. -Customer Journey Mapping analysing touch points with JLR and maximising commercial opportunities.



The Digital Thread

• South Africa
• Advertising Services

• Digital Lead

  • Aug 2019 - Oct 2019



Spark44

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Senior Account Director (Social and Digital)

  • Jul 2017 - Apr 2019

  - Social Media & Digital senior team lead across Jaguar Land Rover Global- Development of Jaguar and Land Rover Global content strategy- Digital campaign and UX management- Financial and KPI tracking- Development of key metrics and insights for the JLR brands- Train and mentor the new junior employees

• Global Account Director (Social Media)

  • Jun 2015 - Jun 2017

  - Social Media & digital senior team across Jaguar Land Rover Global- Development of Jaguar and Land Rover Global content strategy- Financial and KPI tracking- Development of key metrics and insights for the JLR brands



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Digital & Social Media Account Director

  • Jun 2014 - Jun 2015

  My job was to lead the social media team at Ogilvy Public Relations. I drove key client engagement and project management within the team, that was aligned with the developed social strategy. We developed Ogilvy’s social planning frameworks on all clients ensuring that the client platforms are being run correctly. Data analytics was an integral part of what I did and ensuring that we report on the various client platforms and marketing objectives. My clients included YUM brands, Cell C and British Airways.

• Social Media Marketing Manager

  • Jul 2013 - Jun 2014

  I ran accounts from client service to strategy. This included the creation and execution of social media editorial calendar and content strategies, collaboration across departments and channels was key in the success and impact of social media for each brand. I would monitor the competitive landscape as it pertains to digital and social media which then allowed for a better execution within the social media strategy. I had to establish key metrics to measure effectiveness of the digital communications/social media programs, analyse the data and communicate results.



MTN

• South Africa
• Telecommunications
• 700 & Above Employee

• Digital Marketing Specialist

  • Jun 2012 - Jul 2013

  Working within the digital team entailed the production of briefing documents on various campaigns for our agencies with the strategic analysis for all BTL elements. Campaign management was a strong focus to all for the development of internal relationships with key company stakeholders. A large understanding all digital and direct marketing elements was important in implementing the social media plans within the business. Data analytics and insight development was key to ensure the developed keyword strategies for SEO and Google Ad words were effective and we are delivering on the objectives set.

• Digital Specialist-Customer Loyalty and Retentions

  • Mar 2011 - Oct 2012

  I started at MTN as a graduate and supervised and oversaw the MTN 1-4-1 loyalty programme with a team of 4 people. Monthly reports were key in understanding the effectiveness of points redemption, members and the general well doing of the programme. There was a large focus on eventing and activations plans due to the points redemption which allowed for me to up skill myself in that line of business. I assisted with the social media and digital assets to allow for a seamless integration with the digital team



Medios

• South Africa
• Public Relations and Communications Services
• 1 - 100 Employee

• PR & Digital Account Executive

  • Jun 2009 - Jan 2010

  My job entailed developing sales and marketing strategies with the management of content and social media plans for clients. There was a small part in which we managed events for clients with the development of press releases. Client Relationship building and maintenance as well as the interaction with relevant media was a skill in which I acquired during this stage of my career. My job entailed developing sales and marketing strategies with the management of content and social media plans for clients. There was a small part in which we managed events for clients with the development of press releases. Client Relationship building and maintenance as well as the interaction with relevant media was a skill in which I acquired during this stage of my career.