Experience

CBB Mobil A/S

• Denmark
• Telecommunications
• 1 - 100 Employee

• CRM Manager

  • Apr 2023 - Present



ALDI Danmark

• Denmark
• Retail
• 700 & Above Employee

• E-mail & CRM Manager

  • Apr 2022 - Apr 2023



Minday

• Denmark
• Professional Training and Coaching
• 1 - 100 Employee

• Customer Success Manager

  • Dec 2020 - Apr 2022



Nexta.io

• Denmark
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Client Success

  • Mar 2019 - Apr 2020

  Responsible for a team of client success managers & digital marketing/optimization specialists, helping our clients (publishers & classifieds) create value for the end clients by doing best practice digital marketing on social media, Google Ads & display through the Nexta marketing software platform. Having the overall Client management responsibility within the client lifetime cycle: Onboarding, launch, client support, activation & training & client business development. Responsible for a team of client success managers & digital marketing/optimization specialists, helping our clients (publishers & classifieds) create value for the end clients by doing best practice digital marketing on social media, Google Ads & display through the Nexta marketing software platform. Having the overall Client management responsibility within the client lifetime cycle: Onboarding, launch, client support, activation & training & client business development.



CBB Mobil A/S

• Denmark
• Telecommunications
• 1 - 100 Employee

• CRM Manager

  • Jul 2018 - Mar 2019

  Responsible for managing the CRM area at CBB Mobil. Having both strategical & practical responsibilities. My key tasks was: executing email campaigns, planning & creating email marketing programs and CRM initiatives across channels & having overall permission management responsibility.A very important part of my job as CRM manager was running a CRM 2.0 project including strategical work creating a new CRM strategy, creating CRM programs supporting the strategy and also from CBB side running the vendor assessment process finding a new CRM system for CBB & project managing the implementation of this platform (Salesforce marketing cloud) Key Results:- Creating business case for project implementation- Drafting & creating CBB email automation programs - Driving Salesforce marketing cloud implementation- Increasing customer marketing permission percentage from around 5% of customer base to around 30% Show less

• Market- & Campaign Consultant

  • Mar 2016 - Jun 2018

  Working with customer lifetime management, loyalty & churn reduction & part of a churn task force. Responsible for email marketing activities & BTL campaigns for existing customers. doing both conceptual development, project management & executing all email marketing activities Key Results:- Launching a lead generating concept using gamification to both increase marketing permissions on existing customers & generating leads to different sales channels.- Creating & executing the best performing Black Friday Campaign of all campaigns executed through Globase (email marketing platform)- Creating ”CBB vennebonus” reducing early churn significantly- Creating & implementing CBB Go-to-Marked process Show less

• Marketing Coordinator

  • Jan 2015 - Mar 2016

  Handling various tasks. Amongst other, I was managing the launch of both CBB & Bibob campaigns. I was facilitating the cooperation between CBB, media & advertising agencies. My contribution was both in media planning, executing campaigns & creating both branding & tactical campaigns.Key results:- Launching the music streaming service Tidal for both CBB & Bibob.

• Team Lead Customer Service

  • Feb 2012 - Jan 2015

  Responsible for a customer service team consisting of 15 employees. My main areas of responsibilities was:- People management consisting of coaching, performance optimization & KPI follow-up - Recruitment of Customer Service Agents- Managing call reducing activities revolving around process optimization & online performance- Managing the daily operations around CBB’s offline & business clients.

• Kundeservice

  • Jan 2011 - Feb 2012



Ordrup Skole

• Lærervikar/pædagogmedhjælper

  • Sep 2008 - Aug 2010