Senior Account Executive

• Jan 2022 - Present

Review client briefs to determine deliverables and priorities for integrated and OOH marketing campaigns.Develop and present creative and digital media briefings on new campaigns. Work closely with the teams to develop marketing strategies.Plan project timelines and coordinate between creative, digital, and OOH/3rd party media publishers. Create campaign briefs for social media content creators and media publishers. Work closely with the creators and media to ensure the client's objectives and deliverables are produced in a timely manner. Create cost estimates and budget allocation for campaigns. Coordinate and produce videos. Show less

Account Executive

• May 2021 - Jan 2022

PR Consultant

• Aug 2018 - Sep 2019

Conducted daily media monitoring for campaign reports and industry news reports to clients.Wrote and disseminated press releases, developed influencer engagement briefs and drafted interview briefing packs for C-suites.Identified and pitched to dailies and trade media titles for interviews, comments, and bylines for clients. Assisted the team with developing new business pitch decks, including conducting market research on competitors, media audits, conceptualising activation ideas, and pitching them to clients. Show less

Research / Communications / Project Intern

• May 2018 - Jul 2018

Innovation Researcher

• Jan 2017 - Apr 2017

Part-time student internship Contributed 10 case studies on innovative retail design, packaging, and across all other customer touchpoints Part-time student internship Contributed 10 case studies on innovative retail design, packaging, and across all other customer touchpoints

Gallery Assistant

• Apr 2014 - Apr 2016

Ran the day-to-day operations and administration, such as sales, walk-in and email queries and, updated customer database and artwork inventory, and facilitated deliveries and shipments Coordinated with clients, HQ, and vendors to schedule and align on delivery timelines Planned and executed events, including vendor management and facilitated all artwork sales transacrions. Welcomed walk-in visitors, gave gallery tours, and introduced various artworks that were of interest to them. Show less

Student Internship

• Sep 2013 - Mar 2014