Natalie Hutton
Client Director at more2- Claim this Profile
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Topline Score
Bio
Armelle Guillet
Natalie was one of my direct reports at NOTHS for just over a year and her remit span over both CRM and site & app Merchandising. Natalie is uber organised, enjoys planning campaigns and managing wider reaching business projects. Her planning skills help her to be nimble in a peak trading environment and quickly pulls a Plan B or C when required. Natalie is also great at hiring talent and developing a strong executional team.
Emilie Mouquot
Natalie is an incredible professional i have had the chance to work with on my team at NOTHS. She's strategic, driven and an amazing manager to her team, always focused on the long term goal. I thoroughly enjoyed working with her and getting her involved in various projects across the business. She's someone i could trust to take on any challenges and deliver under pressure.
Armelle Guillet
Natalie was one of my direct reports at NOTHS for just over a year and her remit span over both CRM and site & app Merchandising. Natalie is uber organised, enjoys planning campaigns and managing wider reaching business projects. Her planning skills help her to be nimble in a peak trading environment and quickly pulls a Plan B or C when required. Natalie is also great at hiring talent and developing a strong executional team.
Emilie Mouquot
Natalie is an incredible professional i have had the chance to work with on my team at NOTHS. She's strategic, driven and an amazing manager to her team, always focused on the long term goal. I thoroughly enjoyed working with her and getting her involved in various projects across the business. She's someone i could trust to take on any challenges and deliver under pressure.
Armelle Guillet
Natalie was one of my direct reports at NOTHS for just over a year and her remit span over both CRM and site & app Merchandising. Natalie is uber organised, enjoys planning campaigns and managing wider reaching business projects. Her planning skills help her to be nimble in a peak trading environment and quickly pulls a Plan B or C when required. Natalie is also great at hiring talent and developing a strong executional team.
Emilie Mouquot
Natalie is an incredible professional i have had the chance to work with on my team at NOTHS. She's strategic, driven and an amazing manager to her team, always focused on the long term goal. I thoroughly enjoyed working with her and getting her involved in various projects across the business. She's someone i could trust to take on any challenges and deliver under pressure.
Armelle Guillet
Natalie was one of my direct reports at NOTHS for just over a year and her remit span over both CRM and site & app Merchandising. Natalie is uber organised, enjoys planning campaigns and managing wider reaching business projects. Her planning skills help her to be nimble in a peak trading environment and quickly pulls a Plan B or C when required. Natalie is also great at hiring talent and developing a strong executional team.
Emilie Mouquot
Natalie is an incredible professional i have had the chance to work with on my team at NOTHS. She's strategic, driven and an amazing manager to her team, always focused on the long term goal. I thoroughly enjoyed working with her and getting her involved in various projects across the business. She's someone i could trust to take on any challenges and deliver under pressure.
Experience
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more2
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Client Director
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Jan 2023 - Present
We're more2 - a team of proven and experienced data-driven marketeers who help our clients make better decisions to grow faster. We do this by putting customer-centric analytics at the centre of every decision they make. We partner with over 100 brands so have the deepest experience of what works. We combine strategic thinking with operational excellence powered by the world’s leading technology, to help you trade more intelligently We're more2 - a team of proven and experienced data-driven marketeers who help our clients make better decisions to grow faster. We do this by putting customer-centric analytics at the centre of every decision they make. We partner with over 100 brands so have the deepest experience of what works. We combine strategic thinking with operational excellence powered by the world’s leading technology, to help you trade more intelligently
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notonthehighstreet
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United Kingdom
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Consumer Services
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1 - 100 Employee
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Head of Customer
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May 2021 - Aug 2022
Transformed Customer and Visual Merchandising strategy – supporting trading calendar and significantly growing customer lifetime value, including new segmentation and profile to support brand repositioning,
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Head of CRM
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May 2020 - May 2021
Transformed CRM strategy, growing marketable audience and redeveloping communications strategy, driving +90% YoY revenue growth from email channel in first 6 months in role, and doubling revenue contribution in 2 years
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easyJet
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United Kingdom
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Airlines and Aviation
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700 & Above Employee
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Head of CRM
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Jul 2018 - May 2020
Led CRM Programme transformation, creating a centralised strategy executed locally across 14 markets, driving £100m incremental revenue per annum. Redeveloped CRM technology landscape – Single Customer View, data and CRM agency, ESP, marketing automation platform and dynamic content capability. Established multi-channel personalisation and next best action across web, contact centre, In-Flight and email. Launched POC and managed roll out of loyalty programme, delivering significant uplift in… Show more Led CRM Programme transformation, creating a centralised strategy executed locally across 14 markets, driving £100m incremental revenue per annum. Redeveloped CRM technology landscape – Single Customer View, data and CRM agency, ESP, marketing automation platform and dynamic content capability. Established multi-channel personalisation and next best action across web, contact centre, In-Flight and email. Launched POC and managed roll out of loyalty programme, delivering significant uplift in customer value and reduction in churn of our frequent flyers segment
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Head of CRM Strategy & Planning
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Mar 2017 - May 2020
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Senior CRM Strategy and Planning Manager
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Aug 2015 - Mar 2017
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CRM Strategy & Planning Manager
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Oct 2011 - Aug 2015
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Neal's Yard Remedies
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Health, Wellness & Fitness
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1 - 100 Employee
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Head of Customer Relationship Marketing
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Aug 2006 - Sep 2011
Modernised CRM strategy, developing multi channel retail communications programme inc rebuild of ecommerce platform, establishing email and promotion strategy alongside DM programme Modernised CRM strategy, developing multi channel retail communications programme inc rebuild of ecommerce platform, establishing email and promotion strategy alongside DM programme
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Account Director
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Jun 2005 - Aug 2006
Led Tesco Clubcard and Tesco Wine Club account, worth circa £5m p.a with team of 5. Managed Clubcard rebranding including Key Fob launch and led Clubcard Statement, delivering from concept to sign off Led Tesco Clubcard and Tesco Wine Club account, worth circa £5m p.a with team of 5. Managed Clubcard rebranding including Key Fob launch and led Clubcard Statement, delivering from concept to sign off
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Senior Account Manager
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Oct 2003 - Jul 2005
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T-Mobile
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United States
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Telecommunications
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700 & Above Employee
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Assistant Campaign Manager
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Mar 2000 - Sep 2003
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Education
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1998 - 2000
Oxford Brookes University
Publishing & Hospitality Management
Community
