Natalie Harrison
Member Marketing, Engagement Solutions at UnitedHealthcare- Claim this Profile
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Experience
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UnitedHealthcare
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United States
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Hospitals and Health Care
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700 & Above Employee
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Member Marketing, Engagement Solutions
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Jan 2022 - Present
Currently, I am a part of the Engagement Solutions team, a marketing communications consulting team within UnitedHealthcare. In this role, I partner with National Sales Account leaders to turn business and client objectives into marketing and communication strategies for members. I work across both UHC and Optum to bring benefits, products, and services together to create marketing collateral and strategic engagement initiatives that resonate with members. Currently, I am a part of the Engagement Solutions team, a marketing communications consulting team within UnitedHealthcare. In this role, I partner with National Sales Account leaders to turn business and client objectives into marketing and communication strategies for members. I work across both UHC and Optum to bring benefits, products, and services together to create marketing collateral and strategic engagement initiatives that resonate with members.
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ICF Next
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United States
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Marketing Services
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700 & Above Employee
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Senior Director, Integrated Marketing (Group Account Director)
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Aug 2021 - Dec 2021
Accounts: 3M (Medical Solutions) & Medtronic (Cardiac)
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Account Director
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Jul 2019 - Aug 2021
Accounts: Ascension Complete, 3M, Medtronic, Discover Boating, Manitoba Harvest, Commerce Bank
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Haberman
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United States
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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Mar 2018 - Jul 2019
Accounts: Traditional Medicinals, Sumo Citrus, Better Life, Navitas Organics Accounts: Traditional Medicinals, Sumo Citrus, Better Life, Navitas Organics
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Fallon
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Staffing and Recruiting
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Account Supervisor
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Aug 2016 - Mar 2018
Account: Silk Portfolio (plant based beverage, creamer and yogurt), Horizon Organic Account: Silk Portfolio (plant based beverage, creamer and yogurt), Horizon Organic
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Periscope
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United Kingdom
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Architecture and Planning
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1 - 100 Employee
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Account Executive
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Mar 2014 - Jul 2016
Accounts: Cox Communications, Autotrader Accounts: Cox Communications, Autotrader
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Media Supervisor
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Jul 2013 - Mar 2014
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Media Planner
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Aug 2011 - Jul 2013
● Identified objectives, strategies and goals to create dynamic and engaging media plans for clients, including United Healthcare, TCF Bank, Andersen Windows and Cummins Power Generation ● Developed internal and external processes that were implemented for Media, Account & Project Management relationships ● Responsible for creating, presenting and executing comprehensive media plans from start to finish along with competitive analyses, POVs, audience analysis and team processes ● Grew Paid Search & Digital business, and trained junior team members to share knowledge and best practices
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Haworth Marketing + Media
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United States
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Advertising Services
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100 - 200 Employee
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Media Planner
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Dec 2010 - Aug 2011
● Developed and nurtured client relationships with Select Comfort, Ameristar Casinos, Redwing Shoes, Irish Setter & Vasque to deliver the best possible experience and results.● Turned client objectives and strategies into comprehensive national, regional and local media plans using research, rationale and detailed analysis.● Responsible for account maintenance and planning of media for individual clients from initial contact to conclusion of projects.
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Assistant Media Planner
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Sep 2009 - Dec 2010
● Assisted in planning and executing media plans and recommendations for clients such as Ameristar Casinos, General Growth Properties, Tires Plus, Select Comfort, Red Wing Shoes, Reelz Channel, and the United Way.● Created and reviewed flowcharts and costing spreadsheets as well as maintained day to day tasks for accounts.
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Broadcast Assistant
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Sep 2008 - Sep 2009
● Supported broadcast buyers with day-to-day workflow.● Responsible for communicating with rep firms to ensure media delivery and planned execution.
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Katz Media Group
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United States
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Advertising Services
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400 - 500 Employee
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National Sales Assistant Intern
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Jun 2007 - Aug 2007
I worked for a division of Katz Media Group, Eagle Television Sales. I worked for a division of Katz Media Group, Eagle Television Sales.
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Education
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University of Minnesota
Journalism, Strategic Communications-Advertising -
University of Kansas