Natalie Greatorex
Lead Strategist at HOME Agency- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Sarah Warewinter
It has been an absolute pleasure to work with Natalie. She is incredibly strategic, committed and a lovely person to boot. Calm and measured under pressure (with seemingly unlimited supply of patience) she’s able to navigate complexity and somehow create simple and logical plans for the long term. She is not afraid to get stuck into the tough questions, and has an unwavering focus on doing the right thing for people, for brands and for her team. Whether it’s a question about brand, marketing or campaign strategy, she’s able to draw on her extensive experience across categories to find surprising answers - and you always know that the way you get there will be inclusive and fun as well!
Sophie Johnson
I’ve worked with Natalie for the last 4 years and what a pleasure it has been! Nat is creative, strategic, articulate and passionate. She is a fantastic facilitator and presenter; able to represent complex ideas in simple and compelling ways to audiences at all levels of the organisation. She cares deeply about the customer and doing the right thing. She is flexible and easily able to adapt to different tasks confidently juggling multiple priorities at any one time. Nat has become my
Sarah Warewinter
It has been an absolute pleasure to work with Natalie. She is incredibly strategic, committed and a lovely person to boot. Calm and measured under pressure (with seemingly unlimited supply of patience) she’s able to navigate complexity and somehow create simple and logical plans for the long term. She is not afraid to get stuck into the tough questions, and has an unwavering focus on doing the right thing for people, for brands and for her team. Whether it’s a question about brand, marketing or campaign strategy, she’s able to draw on her extensive experience across categories to find surprising answers - and you always know that the way you get there will be inclusive and fun as well!
Sophie Johnson
I’ve worked with Natalie for the last 4 years and what a pleasure it has been! Nat is creative, strategic, articulate and passionate. She is a fantastic facilitator and presenter; able to represent complex ideas in simple and compelling ways to audiences at all levels of the organisation. She cares deeply about the customer and doing the right thing. She is flexible and easily able to adapt to different tasks confidently juggling multiple priorities at any one time. Nat has become my
Sarah Warewinter
It has been an absolute pleasure to work with Natalie. She is incredibly strategic, committed and a lovely person to boot. Calm and measured under pressure (with seemingly unlimited supply of patience) she’s able to navigate complexity and somehow create simple and logical plans for the long term. She is not afraid to get stuck into the tough questions, and has an unwavering focus on doing the right thing for people, for brands and for her team. Whether it’s a question about brand, marketing or campaign strategy, she’s able to draw on her extensive experience across categories to find surprising answers - and you always know that the way you get there will be inclusive and fun as well!
Sophie Johnson
I’ve worked with Natalie for the last 4 years and what a pleasure it has been! Nat is creative, strategic, articulate and passionate. She is a fantastic facilitator and presenter; able to represent complex ideas in simple and compelling ways to audiences at all levels of the organisation. She cares deeply about the customer and doing the right thing. She is flexible and easily able to adapt to different tasks confidently juggling multiple priorities at any one time. Nat has become my
Sarah Warewinter
It has been an absolute pleasure to work with Natalie. She is incredibly strategic, committed and a lovely person to boot. Calm and measured under pressure (with seemingly unlimited supply of patience) she’s able to navigate complexity and somehow create simple and logical plans for the long term. She is not afraid to get stuck into the tough questions, and has an unwavering focus on doing the right thing for people, for brands and for her team. Whether it’s a question about brand, marketing or campaign strategy, she’s able to draw on her extensive experience across categories to find surprising answers - and you always know that the way you get there will be inclusive and fun as well!
Sophie Johnson
I’ve worked with Natalie for the last 4 years and what a pleasure it has been! Nat is creative, strategic, articulate and passionate. She is a fantastic facilitator and presenter; able to represent complex ideas in simple and compelling ways to audiences at all levels of the organisation. She cares deeply about the customer and doing the right thing. She is flexible and easily able to adapt to different tasks confidently juggling multiple priorities at any one time. Nat has become my
Experience
-
HOME Agency
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Lead Strategist
-
Nov 2021 - Present
-
-
Partner Strategist
-
Jan 2020 - Feb 2022
-
-
Senior Customer Experience Strategist
-
Apr 2019 - Jan 2020
-
-
-
Yorkshire Building Society
-
United Kingdom
-
Financial Services
-
700 & Above Employee
-
Senior Brand Manager
-
May 2013 - Mar 2019
Responsible for the creation and management of insight led propositions, including leading the development of the future retail proposition. Evolving the brand strategy and positioning of the YBSG brand portfolio to create relevant and sustainable brands to the UK market, underpinned by consumer led proposition ranges. Responsible for the creation and management of insight led propositions, including leading the development of the future retail proposition. Evolving the brand strategy and positioning of the YBSG brand portfolio to create relevant and sustainable brands to the UK market, underpinned by consumer led proposition ranges.
-
-
-
first direct
-
United Kingdom
-
Banking
-
700 & Above Employee
-
Digital Brand Manager
-
Nov 2010 - May 2013
Setting and delivering innovative, market leading digital strategies and online customer experiences; in line with brand strategy and commercial objectives. Working within the wider Brand and Communications team to ensure that all first direct online channels and communications effectively translate brand values and positioning while protecting and growing customer satisfaction and advocacy levels. Setting and delivering innovative, market leading digital strategies and online customer experiences; in line with brand strategy and commercial objectives. Working within the wider Brand and Communications team to ensure that all first direct online channels and communications effectively translate brand values and positioning while protecting and growing customer satisfaction and advocacy levels.
-
-
-
MadeByPi
-
United Kingdom
-
Technology, Information and Internet
-
1 - 100 Employee
-
Senior Account Manager
-
May 2010 - Oct 2010
Creating digital strategies and propositions in response to brand, customer and commercial objectives. Including the creation of the strategic direction of ASDA School Matters, first direct iPhone applications, ASDA Health Matters and first direct’s ‘Little Black Book.’
-
-
Account Manager
-
Jan 2008 - May 2010
-
-
Education
-
2001 - 2004
University of Newcastle-upon-Tyne
English Literature (BA hons)
Community
