Production Manager

• Apr 2023 - Present

Producer

• Sep 2021 - Apr 2023

- Producer of photo shoots, video shoots and 3D videos for 3M, AmerisourceBergen, Boston Scientific, Ecumen and Essentia Health. - Collaborate with the creative team to establish the creative concept for studio and location shoots. - Procurement of all crew, locations and talent required for differentiated shoots. - Devise shoot plans, schedules, and ongoing logistics. - Primary lead on set responsible for production schedule, product positioning and product management. -… Show more - Producer of photo shoots, video shoots and 3D videos for 3M, AmerisourceBergen, Boston Scientific, Ecumen and Essentia Health. - Collaborate with the creative team to establish the creative concept for studio and location shoots. - Procurement of all crew, locations and talent required for differentiated shoots. - Devise shoot plans, schedules, and ongoing logistics. - Primary lead on set responsible for production schedule, product positioning and product management. - Project manager responsible for the full lifecycle of videos from estimation to file release. - Owned yearly SAG talent renewals for 70+ 3M videos. - Negotiation and processing of talent rates and contracts. - Build and progress new relationships while managing outside vendor invoices for photographers, directors, location scouts, talent agencies, etc. - Allocation of internal resources to ensure efficient and effective delivery of service. - Oversee daily operations of creative video and photo editing teams.

Account Executive

• Feb 2019 - Sep 2021

3M Construction and Home Improvement Division - Primary lead of daily operations for a $1.5 - $2 million-dollar account. - Built and maintained strong client relationships. - In charge of monthly billing, project budgets, and financial forecasting. - Owner of multiple client status documents and weekly status calls. Status documents regularly have 60+ projects during any given week. - Manage creation and trafficking of digital assets, including pre-roll videos, HTML5… Show more 3M Construction and Home Improvement Division - Primary lead of daily operations for a $1.5 - $2 million-dollar account. - Built and maintained strong client relationships. - In charge of monthly billing, project budgets, and financial forecasting. - Owner of multiple client status documents and weekly status calls. Status documents regularly have 60+ projects during any given week. - Manage creation and trafficking of digital assets, including pre-roll videos, HTML5 banners, static banners, e-blasts, and website design. - Collaborate with project management team to establish internal resourcing, timing, and budgets for new and ongoing projects. - Finalize go-to-market plans for national and international product launches. - Manage production of in-store displays, trade show booths and planograms. - Work in tandem with producer to outline and schedule photo and video shoots.

Assistant Account Executive

• Jun 2017 - Feb 2019

Jennie-O Turkey Store Faribault Foods (sub-brands include S&W Beans, Kuner's, Butter Kernel, and Luck's) Agency PR - Communicate with clients on day-to-day project progression and budgets. - Complete projects on time and on budget. - Own internal, partner, and client status documents and lead status calls. - Independently manage all billing, invoicing, and tracking of budgets. - Complete detailed competitive analysis reports for yearly brand planning meetings… Show more Jennie-O Turkey Store Faribault Foods (sub-brands include S&W Beans, Kuner's, Butter Kernel, and Luck's) Agency PR - Communicate with clients on day-to-day project progression and budgets. - Complete projects on time and on budget. - Own internal, partner, and client status documents and lead status calls. - Independently manage all billing, invoicing, and tracking of budgets. - Complete detailed competitive analysis reports for yearly brand planning meetings. - Write creative briefs, facilitate kickoff meetings and internal creative reviews. - Manage monthly social asset production process from start to completion. - Responsible for communicating client and legal feedback to creative teams. - Collaborate with media teams to provide reporting, recommendations, and overall campaign plans. - Managed the creation of all assets ran in the Faribault Foods 2019 campaign, including: static banners, HTML5 banners, digital out of home, free standing inserts, shelf talks, e-newsletters, connected TV, radio, and social. - Partner with top executives to generate press releases for BBDO MPLS. Show less Jennie-O Turkey Store Faribault Foods (sub-brands include S&W Beans, Kuner's, Butter Kernel, and Luck's) Agency PR - Communicate with clients on day-to-day project progression and budgets. - Complete projects on time and on budget. - Own internal, partner, and client status documents and lead status calls. - Independently manage all billing, invoicing, and tracking of budgets. - Complete detailed competitive analysis reports for yearly brand planning meetings… Show more Jennie-O Turkey Store Faribault Foods (sub-brands include S&W Beans, Kuner's, Butter Kernel, and Luck's) Agency PR - Communicate with clients on day-to-day project progression and budgets. - Complete projects on time and on budget. - Own internal, partner, and client status documents and lead status calls. - Independently manage all billing, invoicing, and tracking of budgets. - Complete detailed competitive analysis reports for yearly brand planning meetings. - Write creative briefs, facilitate kickoff meetings and internal creative reviews. - Manage monthly social asset production process from start to completion. - Responsible for communicating client and legal feedback to creative teams. - Collaborate with media teams to provide reporting, recommendations, and overall campaign plans. - Managed the creation of all assets ran in the Faribault Foods 2019 campaign, including: static banners, HTML5 banners, digital out of home, free standing inserts, shelf talks, e-newsletters, connected TV, radio, and social. - Partner with top executives to generate press releases for BBDO MPLS. Show less

Ad2 Student Ad Summit Account Manager

• Sep 2017 - Feb 2018

Student Associate

• Sep 2016 - Apr 2017

- Communicate with prospective students about attending Haworth College of Business. - Gained organizational and Excel skills. - Lead and ran homecoming event for Haworth College of Business Alumni. - Communicate with prospective students about attending Haworth College of Business. - Gained organizational and Excel skills. - Lead and ran homecoming event for Haworth College of Business Alumni.

Student Ambassador- Gold Guide

• Jan 2016 - Jan 2017

- Enthusiastically conducted tours for prospective students. - Gained public speaking skills by speaking to groups as large as 60 people. - Educated students the history and facts of Western Michigan University. - Enthusiastically conducted tours for prospective students. - Gained public speaking skills by speaking to groups as large as 60 people. - Educated students the history and facts of Western Michigan University.

Intern

• Jun 2016 - Aug 2016

Worked with the Kellogg's Family Rewards team: - Created new ad campaign for Froot Loops for final intern project. - Presented final intern project to Executive Director, Human Resources Director, Managing Director, and other top employees at VML Kalamazoo. - Communicated revisions and projects to the Kellogg's Family Rewards creative team. - Worked with Rice Krispies Treats team on content audit of recipes for new website. Worked with the Kellogg's Family Rewards team: - Created new ad campaign for Froot Loops for final intern project. - Presented final intern project to Executive Director, Human Resources Director, Managing Director, and other top employees at VML Kalamazoo. - Communicated revisions and projects to the Kellogg's Family Rewards creative team. - Worked with Rice Krispies Treats team on content audit of recipes for new website.

Intern

• Jun 2015 - Aug 2015

Worked with the media planning teams for the Meijer and The UPS Store accounts: - Created and maintained Meijer social reports, asset grids, and event reports that were sent to clients. - Analyzed data from Nielsen for radio/TV county coverage for Meijer and The UPS Store. - Interpreted data gathered from Sizmek. - Presented final project to CEO of Media Assembly. Worked with the media planning teams for the Meijer and The UPS Store accounts: - Created and maintained Meijer social reports, asset grids, and event reports that were sent to clients. - Analyzed data from Nielsen for radio/TV county coverage for Meijer and The UPS Store. - Interpreted data gathered from Sizmek. - Presented final project to CEO of Media Assembly.

Intern

• May 2014 - Aug 2014

Worked with the Assistant Account Manager on the Kellogg's Family Rewards team: - Used social media to analyze comments and uncover insights about prize winners. - Posted content on client approval website and implemented changes. - Completed a content audit of the SnackPicks website, a Kellogg’s acquisition. - Analyzed the My Coke Rewards Beta website and reported on features and functionality that could apply to Kellogg’s Family Rewards. Worked with the Assistant Account Manager on the Kellogg's Family Rewards team: - Used social media to analyze comments and uncover insights about prize winners. - Posted content on client approval website and implemented changes. - Completed a content audit of the SnackPicks website, a Kellogg’s acquisition. - Analyzed the My Coke Rewards Beta website and reported on features and functionality that could apply to Kellogg’s Family Rewards.

Lifeguard

• Jun 2011 - Aug 2013

- Mentored and trained new lifeguards. - Coordinated with local elementary school to set up swim lessons for children with Autism. - Coached children on the Huntington Woods Hurricanes swim team. - Mentored and trained new lifeguards. - Coordinated with local elementary school to set up swim lessons for children with Autism. - Coached children on the Huntington Woods Hurricanes swim team.