Marketing Manager

• Nov 2022 - Present

Marketing Manager

• Sep 2021 - Nov 2022

National Marketing & Sales Manager

• Dec 2018 - Sep 2021

Led the marketing and in-house sales department in the development of award-winning digital strategies for new purpose-built rental developments, and for the current portfolio of 80+ rental properties. Including: - Strategy creation & execution of Salesforce CRM and Marketing Cloud Automation. - Implementation of new sales department, including hiring, training and on-going management. - Creation of a revised digital content strategy. - Lead generation strategy that produced 20% increase of qualified prospects in its first year. www.hollyburn.com www.rentlonsdale.com www.hollyburngardens.com

Marketing Manager

• Apr 2015 - Dec 2018

Led an experienced marketing team in developing and implementing best practice digital strategies for increased lead generation and nurturing. • Manage all inbound marketing programs/campaigns across Canada, United States, France and United Kingdom with a focus on lead generation. • Plan and implement Marketing Automation strategies impacting all levels of the marketing funnel. • Project management of Drupal and Magento website development including: - UX/UI - Content strategy - Design & Imagery - 3D Imaging - Videos • Lead a design team in the rebrand of all digital and traditional marketing collateral. • Develop annual marketing calendar. • Manage department budgets.

Marketing Portfolio & Community Manager

• Apr 2014 - Sep 2015

Responsible for strategy and implementation of B2B and B2C marketing of multiple brands within the Craft Beer and Craft Cider categories in BC and Alberta. In addition to portfolio management, negotiated and lead all local sponsorships and events for five brands: Whistler Brewing, Lonetree Cider, Bowen Island Brewing, Hey Y’all Southern Iced Tea and Monsoon Coolers. • Working with the Corporate BC Liquor Distribution Branch and Alberta Gaming & Liquor Commission on product registrations and marketing programs. • Head liaison of major sponsorships including: The Vancouver Canadians, Vancouver Jazz Festival, Bard on the Beach, and Vancouver Craft Beer Week. • Created a cross-promotion with the Vancouver Island Music Festival that was launched across BC Liquor Stores in June 2015. • Successful market penetration allowed Lonetree Cider to became the #1 selling BC cider in the British Columbia. • Worked closely with the Director of Sales to forecast projections and market strategy. • Orchestrated the successful release of a new Bowen Island Brewing recipe, including creative concepts, managing artwork creation and promotion. • Maintaining both the website for Lonetree Cider and Bowen Island Brewing.

Marketing Manager & Copywriter

• Dec 2009 - Apr 2014

Managed a full service in-house department on developing all marketing campaigns, budget planning and heading all major brand sponsorships. • Project management of over 50+ monthly projects for print, billboard, digital and radio production. • Creation of the strategy and development of a successful project management system - increasing productivity and communication with 17 club locations. • Contract negotiation and management of sponsorship contracts with the Vancouver Canucks and Vancouver Whitecaps FC. • Contract and rate negotiation with various local print, billboard publications and radio stations. • Leading and planning of all photoshoots. • Management of a 1.8 million dollar marketing budget. • Led the project development of the successful “Success Story” campaign that would prove to reshape the identity of the Steve Nash Brand. • Interviewing people on camera and encouraging them to express emotion on camera for the company “Success Story” video.