Natalie Cairo

Founder at Party Babe Styling & Events
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Contact Information
us****@****om
(386) 825-5501
Location
Sacramento, California, United States, US

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Credentials

  • Marketing Foundations
    LinkedIn
    Feb, 2018
    - Oct, 2024

Experience

  • Party Babe Styling & Events
    • United States
    • Events Services
    • 1 - 100 Employee
    • Founder
      • Jul 2020 - Present

      Party Babe Styling & Events is a Northern California-based event styling + planning service, offering party styling and planning packages, styling inspiration, and party product recommendations. www.party-babe.com Party Babe Styling & Events is a Northern California-based event styling + planning service, offering party styling and planning packages, styling inspiration, and party product recommendations. www.party-babe.com

  • Pregnancy After Loss Support
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Volunteer Event Coordinator
      • Feb 2019 - Jun 2019

      • Coordinated 1st inaugural Waddle Walk Event • Set-up and maintained the fundraising platform via GiveLively • Created an influencer marketing campaign • Secured in-kind sponsorships • Coordinated 1st inaugural Waddle Walk Event • Set-up and maintained the fundraising platform via GiveLively • Created an influencer marketing campaign • Secured in-kind sponsorships

  • AVB Marketing
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Manager
      • Nov 2017 - Nov 2018

      • Managed the expectations and oversaw the day-to-day service of clients • Maintained and sold marketing services to clients • Lead and integrated account team (production manager, creative services, digital services, web development, business development) and delegated deliverables on behalf of client • Kept apprised of job progress and approved project timing and budgets • Kept apprised of the client’s brands, products, services and marketing developments as well as those within their industry • Communicated effectively with clients including immediate responses to email, phone calls, messages and meeting coordination • Resolved problems and issues arising from clients and/or projects and identified best practices • Proofed creative work and reviewed with client for final approval in a timely manner • Provided creative direction and feedback on graphics and design • Created and executed creative briefs • Effectively presented all agency work/proposals to clients, identifying opportunities for the client within their industry or market, generating ideas both for clients and the agency Show less

  • PR & Communications Consulting
    • Public Relations and Communications Services
    • Marketing And Public Relations Consultant
      • Oct 2014 - Nov 2017

      • MLPR (July 2016 - November 2017) -Client: Cozymeal -Specialized in launch campaigns for non-profits, small business, and start-ups -Provided pro-bono consulting for small businesses -Conducted strategic media outreach to secured press coverage -Developed social media channels and blogger/influencer programs -Lead creative brainstorms and created PR Plans -Attended and coordinated events on behalf of clients -Identified and managed key partnership opportunities • Arieff Communications in San Francisco (March 2015 - August 2015) -Clients included: IT'S IT Ice Cream; Kelly Moore; CREDO Beauty; Zensorium Singapore; Room & Board • CHOUX Bakery in San Francisco (October 2014 - August 2015) -Worked in-house on the bakery's launch campaign -Developed strategic partnerships -Maintained all social media channels -Developed influencer marketing programs -Managed business development strategies -Managed all media relations and strategically pitch journalists to secure press clippings Show less

  • Cozymeal, Inc.
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Communications & PR Manager
      • Aug 2015 - Jul 2016

      • Created quarterly roadmaps to execute strategic PR campaigns • Managed all media relations and strategically pitch journalists to secure press clippings • Edited, finalized, and developed Cozymeal press materials • Planed and organized media events and experiences • Managed social media channels • Spearheaded all internal communication programming and strategy • Assisted management in internal communications • Created and edited all internal documents • Spearheaded creative for Cozymeal marketing videos • Assisted with email marketing campaigns • Managed partnership opportunities Show less

  • South America
    • United Kingdom
    • Traveler + Blogger
      • Feb 2014 - Aug 2014

      • Traveled throughout five countries • Maintained a travel blog • Worked at a hostel in Cusco, Peru assisting with coordinating events and activities for guests • Provided pro bono social media and PR consulting for Biking Peru Trek in Cusco • Volunteered at Guarderia Ciruelitos in Bolivia and raised funds via crowd-sourcing • Participated in a Spanish courses at Fenix Language School in Sucre, Bolivia • Attended a salsa school in Cali, Colombia • Traveled throughout five countries • Maintained a travel blog • Worked at a hostel in Cusco, Peru assisting with coordinating events and activities for guests • Provided pro bono social media and PR consulting for Biking Peru Trek in Cusco • Volunteered at Guarderia Ciruelitos in Bolivia and raised funds via crowd-sourcing • Participated in a Spanish courses at Fenix Language School in Sucre, Bolivia • Attended a salsa school in Cali, Colombia

  • Glodow Nead Communications
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Sep 2012 - Feb 2014

      • Wrote and edited press materials on deadline, such as press releases, media alerts, and bios • Proactively pitched local, regional, national and international media • Secured print, online, and broadcast coverage in local, regional, national, and international outlets • Wrote contributed articles positioning clients as an industry thought leaders• Created detailed reports of media coverage and strategy successes • Developed key messages • Coordinated and staffed media events such as media dinners, tours, and luxury retailer openings • Developed bold strategies aligned with client objectives and brand initiatives • Created and developed media lists for local, regional, national, and international media markets • Researched and identified partnership and speaking engagement opportunities• Identified industry award opportunities for clients and managed the application process • Managed social media accounts and develop social media strategies• Maintained day-to-day media and client relations Show less

    • Account Coordinator
      • Mar 2012 - Sep 2012

      • Created and developed media lists for local, regional, national, and international media markets• Secured print, online, and broadcast coverage in local and regional markets • Conducted research and compiled reports• Monitored and compiled media clippings • Researched and identified partnership and speaking engagement opportunities• Identified industry award opportunities for several clients and managed the application process • Managed social media accounts and developed social media strategies • Participated in the interview/hiring process for prospective employees• Assisted HR in training program for new employees • Promoted from Account Coordinator to Account Executive after six months Show less

  • Edelman
    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Public Relations Intern
      • Aug 2011 - Nov 2011

      • Assisted upper management on client accounts including Chevron and Kaiser Permanente • Served as team leader for daily media reports • Created social media reports • Compiled media lists and contact lists for outreach • Assisted executives in crisis communication situations • Conducted and compiled research for new business opportunities • Read and identified media clips from clipping services and compiled media coverage reports • Assisted staff with client servicing • Assisted upper management on client accounts including Chevron and Kaiser Permanente • Served as team leader for daily media reports • Created social media reports • Compiled media lists and contact lists for outreach • Assisted executives in crisis communication situations • Conducted and compiled research for new business opportunities • Read and identified media clips from clipping services and compiled media coverage reports • Assisted staff with client servicing

  • W.E.A.V.E. (Women Escaping A Violent Environment)
    • Public Relations & Marketing Intern
      • Jan 2011 - May 2011

      • Served as an Account Executive on the PR and Marketing Committee for annual fundraising event • Created a promotional video and event page • Pitched WEAVE’s “Walk a Mile in Her Shoes” fundraiser event to local and national media • Promoted event updates on local social media calendars • Secured post-event online, print, and broadcast media coverage • Served as an Account Executive on the PR and Marketing Committee for annual fundraising event • Created a promotional video and event page • Pitched WEAVE’s “Walk a Mile in Her Shoes” fundraiser event to local and national media • Promoted event updates on local social media calendars • Secured post-event online, print, and broadcast media coverage

Education

  • California State University-Sacramento
    Bachelor of Arts, Communication Studies | Public Relations
    2009 - 2011
  • College of San Mateo

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