UK Ecommerce Manager

• Jan 2021 - Present

Digital Insight and Merchandising Lead

• Jun 2019 - Jan 2021

- Responsible for the day to day planning of the UK website, ensuring online trading is aligned with seasonal and promotional activity to deliver set annual trade budgets and driving growth. Also a support for our global US and AU websites. - Using insight tools and analytics to support decisions on optimising the website to deliver and exceed planned budgets. - Creation and delivery of the daily, weekly and monthly sales and traffic reports for the UK, US and AU. Interpreting the numbers into actionable insights for the business.- Product Catalogue Management which also includes product enrichment, product page optimisation, implementing a product readiness plan to ensure products are ready for their publication dates. - Accountable for improving key website metrics, such as, conversion, bounce, exit, sessions, page views- UK promotions lead. Devising critical paths for my team and other teams involved to ensure all deadlines are met to ensure promotions are launched smoothly and on time. - Providing learnings of campaigns (editorial and promotional) sharing with the wider team to make trading improvements for next time.- A/B and MVT Testing- Working with several different areas of the business, developers and 3rd party companies requiring excellent communication skills, written and verbally.

Data Operations Executive

• Aug 2017 - May 2019

UK Digital Visual Merchandiser

• Mar 2014 - Aug 2017

- Responsible for the online merchandising of the Women's and Mens trading areas on the UK Clarks website.- Responsible for the delivery of set annual trade budgets and driving growth. - Accountable for improving key website metrics, such as, conversion, bounce, exit, sessions, page views, - Delivering reports to the wider business on weekly performance.- UK promotions lead. Devising critical paths for my team and other teams involved to ensure all deadlines are met to ensure promotions are launched smoothly and on time. - Providing learnings of campaigns (editorial and promotional) sharing with the wider team to make trading improvements for next time.- Working on the new website platform project, carrying out extensive regression testing.- A/B and MVT Testing- A highly analytical and creative role.- Planning seasonal trading activity and campaigns.- Working with several different areas of the business, internally, externally and globally, requiring excellent communication skills, written and verbally.- Direct line manager to the Assistant Digital Visual Merchandiser.

Assistant Digitial Visual Merchandiser

• Apr 2013 - Mar 2014

- Responsible for the day to day running of the UK Women's and Mens sections of the UK Clarks website. - Optimising the customer experience by using relevant insight tools.- Analysing data to support decisions. - Responsible for website products.

Buying Assistant

• Jul 2011 - Apr 2013

- Assisting the Range Managers- Preparing seasonal range reviews- Liaising with International, European and UK suppliers on a daily basis- Recording and supplying QC instructions to suppliers- Completing competitor analysis and building up consumer brand awareness.