Natalie B.

Senior Manager - Marketing at Netcoins
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Bio

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5.0

/5.0
/ Based on 2 ratings
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Jim Brown

Natalie worked with our team for two years, managing marketing operations. She is a go-getter, with a can-do mentality. There wasn't a task or initiative that she wasn't able to work on and always found solutions for what we were trying to accomplish. She was able to manage all of her work and take on more, in particular support operations. A great team player that would be a great addition in any organization.

Valerio Capogrossi

I worked with Natalie at BitOasis, as a member of the Product Team she has always been a key asset who brought tangible results for the team and the organization. Natalie is the person I always contact when it comes to digital strategy and execution. She is extremely competent, data driven, reliable, highly focused and approachable. During her mandate as Marketing Manager, Product & Digital she has created the foundation for the department, managed budget and strategized many initiatives which brought a significant amount of traffic to the products and consequently revenue for the business. Other notable initiatives that Natalie has implemented have been key to reduce the overall churn rate and to increase the retention and conversion rate across desktop and mobile apps. She is also a very fun person to work with and I would definitely highly recommend her to be part of any dynamic and team.

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Credentials

  • Apple Search Ads
    Apple
    Dec, 2022
    - Nov, 2024
  • Twitter Ads Manager Fundamentals
    Twitter
    Dec, 2022
    - Nov, 2024
  • MCIM
    CIM | The Chartered Institute of Marketing
    Oct, 2021
    - Nov, 2024
  • HubSpot Marketing Software Certified
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    May, 2020
    - Nov, 2024

Experience

    • Canada
    • Financial Services
    • 1 - 100 Employee
    • Senior Manager - Marketing
      • Dec 2022 - Present

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2020 - Dec 2022

      • Planned, created, optimized and scaled new acquisition campaigns • Managed all social media platforms, email and drove new content creation in a scheduled, life cycle, campaign fashion • Increased impressions, usage and revenue generated on the platform directly attributed to paid and unpaid marketing activities • Analyzed data to monitor acquisition/usage performance and uncovered areas of improvement • Produced content - sourced and wrote engaging content for blog posts, emails or other digital communications • Implemented SEO tactics • Analyzed data and drew insights (web analytics and website performance, Google Analytics, Google Ads) • Created sample blueprint solutions that demonstrated the software’s capabilities • Worked with product, development and business development teams to ramp up marketing automation • Grew the marketing team as the platform scaled Show less

    • United Arab Emirates
    • Financial Services
    • 1 - 100 Employee
    • Marketing Manager, Product & Digital
      • Jan 2018 - Sep 2020

      Drove record-breaking traffic, engagement and conversions through integrated content marketing and digital marketing strategies including PPC, remarketing, email marketing, app marketing and social advertising. Drove record-breaking traffic, engagement and conversions through integrated content marketing and digital marketing strategies including PPC, remarketing, email marketing, app marketing and social advertising.

    • United Arab Emirates
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Senior Officer, Consumer Services and Solutions | Corporate
      • Oct 2011 - Jan 2018

      Managed all Shop & Ship online and offline marketing efforts for 60 countries around the world. Worked closely with team of 7 and a creative agency. Managed all Shop & Ship online and offline marketing efforts for 60 countries around the world. Worked closely with team of 7 and a creative agency.

    • United Arab Emirates
    • Telecommunications
    • 700 & Above Employee
    • EPG Operator
      • Jul 2010 - Oct 2011

      Managed the Electronic Program Guide (EPG) for the du TV service. Ensured EPG data quality by sourcing and maintaining program data of 40 du TV channels through correspondence with content providers and aggregators. Tested and performed quality control (QC) on new products before roll-out in liaison with the Marketing Director and Software Developer. Managed the Electronic Program Guide (EPG) for the du TV service. Ensured EPG data quality by sourcing and maintaining program data of 40 du TV channels through correspondence with content providers and aggregators. Tested and performed quality control (QC) on new products before roll-out in liaison with the Marketing Director and Software Developer.

Education

  • University of Liverpool
    Postgraduate Diploma
    2012 - 2016
  • University of Wollongong
    Bachelor of Business Administration (BBA)
    2007 - 2010

Community

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