Experience

Learning For Life Autism Centre, Inc.
• Australia
• Individual and Family Services
• 1 - 100 Employee
• Board Observer with The Observership Program

  • Jan 2023 - Present

Cancer Council Victoria
• Non-profit Organization Management
• 200 - 300 Employee
• Head of Individual and Community Giving

  • Jul 2021 - Present


The University of Melbourne

• Non-profit Organizations
• 1 - 100 Employee

• Head of Regular Giving and Direct Marketing

  • May 2016 - Jun 2021

  Australia’s number one tertiary education and research institute Key Achievements: Responsible for income of $2.4+million Recrafted the Regular (Individual) Giving and Direct Marketing central department to increase donor numbers (particularly to monthly giving) and income Developed a 5-year fundraising strategy concentrated on acquisition, reactivation, retention, upgrade and conversion Implemented a focus on customer journey mapping / lifecycle management Restructured the Direct Mail campaign to focus on cause-based need Refocused the program onto retention and ‘retainable acquisition’ Reshaped the recurring (monthly and annual) giving programs to ensure retention and upgrade opportunities were maximised as well as acquisition directly to recurrent (regular) giving Redeveloped the online giving platform with a donor centric mindset Introduced a ‘second ask’ campaign soliciting over 135,000 alumni Restructured the team including change management and hiring Implementation of a crowdfunding pilot program Redeveloped student engagement programs and workplace giving initiatives Advanced the student telethon / phonathon campaign to increase donations with a concentration on acquisition and recurrent (monthly) giving Show less



University of Adelaide

• Australia
• Higher Education
• 700 & Above Employee

• Manager, Regular Giving

  • Aug 2014 - May 2016

  World-class tertiary education and research institution Key Achievements: Developed three year strategy to grow regular giving income streams, including reactivation, retention, upgrade and acquisition techniques Instigated online monthly giving capabilities Managed direct mail, social media and electronic direct mail appeal campaigns including increasing personalisation, segmentation and packaging abilities Introducing a student phonathon Responsible for renewal and acquisition of philanthropic scholarship resulting in a 100% increase in scholarship available for disadvantaged students Copy development for alumni magazines and e-newsletters Relaunched staff workplace giving program Coordinated large capital campaign for the development of a Health and Medical Sciences building Expansion of the Class Gift program Show less



ACH Group

• Australia
• Non-profit Organizations
• 300 - 400 Employee

• Business Development Officer

  • Jan 2014 - Aug 2014

  Offering a wide range of aged care, veteran care & residential care services Key Achievements: Implemented short term and long term business development strategies. Instigated online giving through the development of a relationship with an online giving supporter platform to enable one off donations, appeal/campaign donations, regular giving and peer-to-peer fundraising. Marketed community fundraising programs, including local and national opportunities such as City-Bay and ColourRun. Implemented a bequest program including the development of a bequest pack, marketing campaign, promotion via ‘Include a Charity Week’ and direct mail approaches to donors and customers. Identified potential corporate supporters and developed partnership packages, e.g. Capital Campaign support from major national banks. Developed a crowd funding initiative to support ongoing ACH Group programs such as the Sing for Joy Choirs. Successfully obtained Charitable Licences and developed policies and procedures for best practice. Grant and philanthropic trust application development. Show less



RSPCA (SA)

• Non-profit Organizations
• 1 - 100 Employee

• Fundraising Manager

  • Apr 2012 - Dec 2013

  Protects, rehabilitates and Rehomes sick, injured and abandoned animals throughout SA Turnover/Budget: $8,000,000 Key Achievements: Successfully managed a team of 4 professionals on all matters relating to marketing, events, legacies/bequests and fundraising. Doubled the income for the Christmas 2012 Direct Mail Appeal and February 2013 Direct Mail Appeal compared to the previous year. Developed successful business cases for further and future development of income generation initiatives. Developed new and existing relationships with corporate contacts resulting in increased sponsorship opportunities. Maintained the fundraising & events budgets. Coordinated Direct Mail, Telemarketing and Online Marketing initiatives for income growth. Member of the Marketing and Business Development Committee. Conducted statistical reporting on income generation techniques. Developed benchmarking opportunities. Restructured the team to ensure productivity was maximised. Developed promotional and marketing material (from writing copy through to coordinating design and print). Rebranded the Bequest Program. Show less



Surf Life Saving SA

• Public Safety

• Fundraising Manager

  • Jun 2010 - Apr 2012

  Remains the key agency for beach safety in South Australia Turnover/Budget: $2,500,000 Key Achievements: Increased Community Donations by $20,000 in my first 6 months. Developed three year fundraising strategy, marketing and communications plans for the organisation. Managed all fundraising initiatives and brand development. Developed new and existing corporate and donor relationships. Events management e.g. Annual corporate fundraisers, national dress down days, donor recognition events and sponsor functions. Developed and maintained $750,000 budget. Introduced an annual fundraising appeal which is expected to raise over $40,000 in its first year. Designed and developed promotional and marketing material. Managed media communication and brand development through press releases and developing media relationships. Produced statistical reports for the board on fundraising, marketing and communication progression. Coordinated website development and social media techniques. Managed stakeholder and internal relationships with the National Surf Life Saving body and all South Australian clubs. Maintained donor and contact databases. Show less



Uniting Care Wesley Bowden

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Volunteers & Fundraising Coordinator

  • Aug 2009 - May 2010

  Provides one to one and group support, financial assistance, advocacy, counselling and information for individuals and families in need of assistance Turnover/Budget: $8,500,000 Key Achievements: Rebranded the organisation through the development of marketing and communication materials and website development. Responsible for fundraising, marketing, communications and publicity. Managed the volunteer program and Emergency Assistance Departments. Developed and maintained new and existing corporate relationships and gained support and sponsorship for events. Developed service agreements and action plans. In charge of brand management and corporate communication utilising press contacts, radio interviews and newspaper features. Worked alongside service providers on tender and policy documents for programs. Managed the fundraising and communications budgets of $200,000 and the Emergency Assistance Budget of $400,000. Developed communication, marketing, fundraising, public relations and volunteer policies and strategies. Managed over 150 volunteers. Organised successful direct mail campaigns, some of which increased income by 20% from the previous year. Developed promotional and marketing materials. Created a regular giving and bequest program which were expected to increase donations by 35% in the first year. Produced board and statistical reports as well as managing development audits and surveys. Show less



Make-A-Wish Foundation UK

• Regional Manager - Eastern England

  • Aug 2006 - May 2009

  Grant magical wishes for children and young people suffering from life threatening illnesses Turnover/Budget: $7,300,000 Key Achievements: Secured multiple major gift donations including an individual gift in excess of $46,000 Managed the Eastern England Office, including formulating and maintaining regional budgets of $470,000 In charge of all communication including media liaison. Developed corporate and stakeholder relationships and individual support including writing pitches, corporate presentations and negotiating corporate contracts e.g. Cause related marketing with many different supporting organisations. Managed all regional staff and over 80 volunteers, maintained targets and wrote budgets for all fundraising initiatives and wishes. Co-ordinated web site development Closely liaised with staff working in other regions and Head Office. Show less



Papworth Hospital NHS Foundation Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Fundraising and Events Coordinator

  • Jan 2005 - Aug 2006

  The UK’s leading specialist centre and hospital for the treatment of cardio thoracic diseases. Turnover/Budget: $86,000,000 Key Achievements: Assisted in breaking the record for income generated through the Papworth Hospital Raffle bringing in $31,000 Developed fundraising and corporate events, including co-ordinating balls, family fun days, sponsored sporting events (e.g. the World Heart Walk which raised $32,000), Christmas Concerts and novelty days such as duck races (which raised $30,000). Assisted with the management of a $2,000,000 budget. Managed the development of a celebrity cook book. Managed direct mail campaigns and the fundraising and donor databases. Maintained the charity shop including purchases and sales. Co-ordinated volunteer teams at community events, liaised with community fundraising groups. Show less