Natalie Markoff
Sales Executive/Marketing Partner at Optimal Workshop- Claim this Profile
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Topline Score
Bio
LinkedIn User
I have known Natalie a number of years and have had the opportunity to work with her working through developing business strategy, and then translating that strategy to sound execution plans. Natalie is a highly skilled, very thoughtful, and demonstrates deft leaderships skills. She has a very unique ability to consider multiple alternatives to a broad strategic question, and then translate the strategy to operational execution steps, always delivering a successful outcome. Natalie applies this approach to everything she does, whether as a sales executive and driving business and revenue growth, or thinking through how best to close high-value opportunities, or building a high-performance organization. Natalie has a broad set of functional capabilities, with deep understanding of all aspects of a business - sales, marketing, operations, service - which then leads to successful delivery across the company, not just what is best for a single group. Natalie is an absolute pleasure to work with, not only delivering excellence, but doing so in a thoughtful, fun, and highly enjoyable way.
Dale Boyles
"Natalie is a talented Senior Housing professional who possesses a unique background in both Senior Housing sales and marketing, operations and the tech space. This unique blend of experience provides Natalie with a competitive advantage in this day and age where tech/internet strategies play a key role in driving sales and occupancy. In the years that Natalie worked for me at Emeritus/Brookdale, her talents in sales, marketing, and business development were instrumental in enabling the California Division to lead the company in occupancy, move-ins and year over year growth. Natalie is a true senior housing professional and has my highest recommendation."
LinkedIn User
I have known Natalie a number of years and have had the opportunity to work with her working through developing business strategy, and then translating that strategy to sound execution plans. Natalie is a highly skilled, very thoughtful, and demonstrates deft leaderships skills. She has a very unique ability to consider multiple alternatives to a broad strategic question, and then translate the strategy to operational execution steps, always delivering a successful outcome. Natalie applies this approach to everything she does, whether as a sales executive and driving business and revenue growth, or thinking through how best to close high-value opportunities, or building a high-performance organization. Natalie has a broad set of functional capabilities, with deep understanding of all aspects of a business - sales, marketing, operations, service - which then leads to successful delivery across the company, not just what is best for a single group. Natalie is an absolute pleasure to work with, not only delivering excellence, but doing so in a thoughtful, fun, and highly enjoyable way.
Dale Boyles
"Natalie is a talented Senior Housing professional who possesses a unique background in both Senior Housing sales and marketing, operations and the tech space. This unique blend of experience provides Natalie with a competitive advantage in this day and age where tech/internet strategies play a key role in driving sales and occupancy. In the years that Natalie worked for me at Emeritus/Brookdale, her talents in sales, marketing, and business development were instrumental in enabling the California Division to lead the company in occupancy, move-ins and year over year growth. Natalie is a true senior housing professional and has my highest recommendation."
LinkedIn User
I have known Natalie a number of years and have had the opportunity to work with her working through developing business strategy, and then translating that strategy to sound execution plans. Natalie is a highly skilled, very thoughtful, and demonstrates deft leaderships skills. She has a very unique ability to consider multiple alternatives to a broad strategic question, and then translate the strategy to operational execution steps, always delivering a successful outcome. Natalie applies this approach to everything she does, whether as a sales executive and driving business and revenue growth, or thinking through how best to close high-value opportunities, or building a high-performance organization. Natalie has a broad set of functional capabilities, with deep understanding of all aspects of a business - sales, marketing, operations, service - which then leads to successful delivery across the company, not just what is best for a single group. Natalie is an absolute pleasure to work with, not only delivering excellence, but doing so in a thoughtful, fun, and highly enjoyable way.
Dale Boyles
"Natalie is a talented Senior Housing professional who possesses a unique background in both Senior Housing sales and marketing, operations and the tech space. This unique blend of experience provides Natalie with a competitive advantage in this day and age where tech/internet strategies play a key role in driving sales and occupancy. In the years that Natalie worked for me at Emeritus/Brookdale, her talents in sales, marketing, and business development were instrumental in enabling the California Division to lead the company in occupancy, move-ins and year over year growth. Natalie is a true senior housing professional and has my highest recommendation."
LinkedIn User
I have known Natalie a number of years and have had the opportunity to work with her working through developing business strategy, and then translating that strategy to sound execution plans. Natalie is a highly skilled, very thoughtful, and demonstrates deft leaderships skills. She has a very unique ability to consider multiple alternatives to a broad strategic question, and then translate the strategy to operational execution steps, always delivering a successful outcome. Natalie applies this approach to everything she does, whether as a sales executive and driving business and revenue growth, or thinking through how best to close high-value opportunities, or building a high-performance organization. Natalie has a broad set of functional capabilities, with deep understanding of all aspects of a business - sales, marketing, operations, service - which then leads to successful delivery across the company, not just what is best for a single group. Natalie is an absolute pleasure to work with, not only delivering excellence, but doing so in a thoughtful, fun, and highly enjoyable way.
Dale Boyles
"Natalie is a talented Senior Housing professional who possesses a unique background in both Senior Housing sales and marketing, operations and the tech space. This unique blend of experience provides Natalie with a competitive advantage in this day and age where tech/internet strategies play a key role in driving sales and occupancy. In the years that Natalie worked for me at Emeritus/Brookdale, her talents in sales, marketing, and business development were instrumental in enabling the California Division to lead the company in occupancy, move-ins and year over year growth. Natalie is a true senior housing professional and has my highest recommendation."
Experience
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Optimal Workshop
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New Zealand
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IT Services and IT Consulting
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1 - 100 Employee
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Sales Executive/Marketing Partner
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Jun 2022 - Present
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Markoff Consulting
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United States
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Hospitals and Health Care
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Strategic Advisor
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Jan 2020 - Present
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Sinceri Senior Living
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United States
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Hospitals and Health Care
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100 - 200 Employee
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RDSM
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Aug 2020 - Jun 2022
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National Senior Search
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San Francisco Bay Area
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Chief Executive Officer and Founder
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Jan 2017 - Jan 2020
Built technology company with business model that disrupted the dominant system - delivering non-biased analytics, pricing, advertising, and search platform within senior housing and care space offering users a chance to connect with all resources online. ❖ Analyzed nationwide industry resources, competition, keywords, and consumer trends to develop a strategic plan including business and revenue model, data strategy, and financial plans, raising $3.6M+ in angel funding. ❖ Gained… Show more Built technology company with business model that disrupted the dominant system - delivering non-biased analytics, pricing, advertising, and search platform within senior housing and care space offering users a chance to connect with all resources online. ❖ Analyzed nationwide industry resources, competition, keywords, and consumer trends to develop a strategic plan including business and revenue model, data strategy, and financial plans, raising $3.6M+ in angel funding. ❖ Gained thorough knowledge of multiple software and CRM platforms, website performance, UX/UI and graphic design. ❖ Created comprehensive B2B and B2C marketing, brand, SEO, SEM, and content strategy including KPIs and extensive industry competitive intelligence. ❖ Created operations including implementing effective processes, communication tools, and project management tools. Show less Built technology company with business model that disrupted the dominant system - delivering non-biased analytics, pricing, advertising, and search platform within senior housing and care space offering users a chance to connect with all resources online. ❖ Analyzed nationwide industry resources, competition, keywords, and consumer trends to develop a strategic plan including business and revenue model, data strategy, and financial plans, raising $3.6M+ in angel funding. ❖ Gained… Show more Built technology company with business model that disrupted the dominant system - delivering non-biased analytics, pricing, advertising, and search platform within senior housing and care space offering users a chance to connect with all resources online. ❖ Analyzed nationwide industry resources, competition, keywords, and consumer trends to develop a strategic plan including business and revenue model, data strategy, and financial plans, raising $3.6M+ in angel funding. ❖ Gained thorough knowledge of multiple software and CRM platforms, website performance, UX/UI and graphic design. ❖ Created comprehensive B2B and B2C marketing, brand, SEO, SEM, and content strategy including KPIs and extensive industry competitive intelligence. ❖ Created operations including implementing effective processes, communication tools, and project management tools. Show less
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Brookdale
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United States
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Hospitals and Health Care
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700 & Above Employee
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Regional Vice President of Sales and Marketing, West Division
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Jan 2014 - Jan 2017
Responsible for sales and marketing teams consisting of up to 35 sales leaders. Developed and directed strategic planning, system conversions, management, training and onboarding sales staff, new program implementations such as symmetry and network selling, community engagement and partnership events, business plans and competitive analysis during three mergers and multiple ownership structures. ❖ Generated regional sales revenue of $74M. Top-ranked region in the entire Brookdale Senior… Show more Responsible for sales and marketing teams consisting of up to 35 sales leaders. Developed and directed strategic planning, system conversions, management, training and onboarding sales staff, new program implementations such as symmetry and network selling, community engagement and partnership events, business plans and competitive analysis during three mergers and multiple ownership structures. ❖ Generated regional sales revenue of $74M. Top-ranked region in the entire Brookdale Senior Living Portfolio. ❖ Grew regional responsibility by increasing overall portfolio from 6 > 15 > 25 communities. ❖ Improved overall monthly move-in average to be one of the highest in the company. ❖ Turned around region’s culture using servant leadership principles to empower and engage team to outperform sales targets and quality standards, resulting in highest employee retention in division. ❖ Developed strategies to maintain occupancy and rate growth in multiple communities during capital improvement renovations. Show less Responsible for sales and marketing teams consisting of up to 35 sales leaders. Developed and directed strategic planning, system conversions, management, training and onboarding sales staff, new program implementations such as symmetry and network selling, community engagement and partnership events, business plans and competitive analysis during three mergers and multiple ownership structures. ❖ Generated regional sales revenue of $74M. Top-ranked region in the entire Brookdale Senior… Show more Responsible for sales and marketing teams consisting of up to 35 sales leaders. Developed and directed strategic planning, system conversions, management, training and onboarding sales staff, new program implementations such as symmetry and network selling, community engagement and partnership events, business plans and competitive analysis during three mergers and multiple ownership structures. ❖ Generated regional sales revenue of $74M. Top-ranked region in the entire Brookdale Senior Living Portfolio. ❖ Grew regional responsibility by increasing overall portfolio from 6 > 15 > 25 communities. ❖ Improved overall monthly move-in average to be one of the highest in the company. ❖ Turned around region’s culture using servant leadership principles to empower and engage team to outperform sales targets and quality standards, resulting in highest employee retention in division. ❖ Developed strategies to maintain occupancy and rate growth in multiple communities during capital improvement renovations. Show less
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AA Senior Health Care Services
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1 - 100 Employee
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Vice President Sales and Marketing, West Division
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Apr 2011 - Dec 2013
Directed $5M homecare and placement agency of 20-30 case managers and staff working with hospitals and skilled nursing facilities to match clients with the best care options. ❖ Increased territory 3X through regional expansion into 6 new counties. Grew sales by over 900%. ❖ Built market referrals by 120% by partnering with hospital groups such as Kaiser, Sutter, Stanford, and VA. Partnerships also resulted in lowering re-entry turnover rate and provider preference. ❖ Designed data… Show more Directed $5M homecare and placement agency of 20-30 case managers and staff working with hospitals and skilled nursing facilities to match clients with the best care options. ❖ Increased territory 3X through regional expansion into 6 new counties. Grew sales by over 900%. ❖ Built market referrals by 120% by partnering with hospital groups such as Kaiser, Sutter, Stanford, and VA. Partnerships also resulted in lowering re-entry turnover rate and provider preference. ❖ Designed data technology platform for patient, provider, and case manager updates and training protocols. Show less Directed $5M homecare and placement agency of 20-30 case managers and staff working with hospitals and skilled nursing facilities to match clients with the best care options. ❖ Increased territory 3X through regional expansion into 6 new counties. Grew sales by over 900%. ❖ Built market referrals by 120% by partnering with hospital groups such as Kaiser, Sutter, Stanford, and VA. Partnerships also resulted in lowering re-entry turnover rate and provider preference. ❖ Designed data… Show more Directed $5M homecare and placement agency of 20-30 case managers and staff working with hospitals and skilled nursing facilities to match clients with the best care options. ❖ Increased territory 3X through regional expansion into 6 new counties. Grew sales by over 900%. ❖ Built market referrals by 120% by partnering with hospital groups such as Kaiser, Sutter, Stanford, and VA. Partnerships also resulted in lowering re-entry turnover rate and provider preference. ❖ Designed data technology platform for patient, provider, and case manager updates and training protocols. Show less
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APEXCARE HOME HEALTH, INC.
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United States
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Medical Practices
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1 - 100 Employee
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Regional Director
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Jun 2009 - Apr 2011
Managed team of up to 600 in-home caregivers for short- and long-term care services overseeing shift staffing, operations, sales, marketing, and customer service. ❖ Structured annual recurring revenue in the region, positioning the company for a 64% additional growth increase, from $750k to $1.2M. ❖ Caregiver turnover dropped from 65% to 28% through improved employee satisfaction and engagement, more consistent assignments, and enhanced training and service. ❖ Ensured excellence in… Show more Managed team of up to 600 in-home caregivers for short- and long-term care services overseeing shift staffing, operations, sales, marketing, and customer service. ❖ Structured annual recurring revenue in the region, positioning the company for a 64% additional growth increase, from $750k to $1.2M. ❖ Caregiver turnover dropped from 65% to 28% through improved employee satisfaction and engagement, more consistent assignments, and enhanced training and service. ❖ Ensured excellence in customer service through direct communication with clients as well as maintenance of office policies, quality assurance, and home care standards. Show less Managed team of up to 600 in-home caregivers for short- and long-term care services overseeing shift staffing, operations, sales, marketing, and customer service. ❖ Structured annual recurring revenue in the region, positioning the company for a 64% additional growth increase, from $750k to $1.2M. ❖ Caregiver turnover dropped from 65% to 28% through improved employee satisfaction and engagement, more consistent assignments, and enhanced training and service. ❖ Ensured excellence in… Show more Managed team of up to 600 in-home caregivers for short- and long-term care services overseeing shift staffing, operations, sales, marketing, and customer service. ❖ Structured annual recurring revenue in the region, positioning the company for a 64% additional growth increase, from $750k to $1.2M. ❖ Caregiver turnover dropped from 65% to 28% through improved employee satisfaction and engagement, more consistent assignments, and enhanced training and service. ❖ Ensured excellence in customer service through direct communication with clients as well as maintenance of office policies, quality assurance, and home care standards. Show less
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