Amazon Associate

• Nov 2022 - Present

Advertising Manager, Performance eCommerce

• Mar 2022 - Nov 2022

Advertising Manager

• Feb 2022 - Nov 2022

Advertising Account Executive

• Apr 2021 - Feb 2022

Digital Marketing Manager

• Jun 2020 - Apr 2021

Brand Manager

• Nov 2019 - Mar 2021

Amazon Advertising Manager

• Jun 2018 - Nov 2019

Digital Marketing Specialist

• Sep 2015 - Aug 2016

- Execute holistic branding campaigns for over 20 premium partners on the Amazon Marketplace- Create and manage all ads and budgets ran through Amazon Marketing Services and Seller Central - Manage a budget of over $75,000 per month for AMS and Seller Central PPC marketing campaigns- Research and create compelling content for all Pay-Per-Click ads- Generate keywords and search terms for SEO initiatives - Collaborate with internal teams and management to create goals and strategies for their brands- Research and provide partners a Unique Selling Proposition on the Amazon Marketplace and a competitor analysis- Provide brand management team marketing campaign insights for continued growth- Use data and testing to optimize and improve digital marketing campaigns- Define, report on and optimize key metrics within the marketing department - Create documentation of departmental standards and procedures - Implement scalable, repeatable and comparable methods of measurement and performance tracking of all marketing campaigns- Set goals and communicate expectations to team members- Build and maintain excellent working relationships and communication with internal departments- Provide support and insight for the creation of new tools in SalesForce Show less

Brand Specialist

• Feb 2015 - Sep 2015

- Work with the marketing manager on promotional initiatives- Evaluate online opportunities and analyze competition- Working cross-functionally with internal teams to accomplish goals and grow partnerships- Set goals and communicate expectations to manufacturer partners- Maximize reporting tools and analyze sales data- Maintain and improve product content on online marketplace

Marketing Intern

• Jul 2012 - Jan 2013

- Research and compose scripts for on-air, in-game promotions, and coordinate with Production Manager for on-air delivery. - Write feature articles for weekly online newsletter. - Devise and implement social media promotions to increase fan interaction and viewership. - Manage and supervise content of social media platforms, including tune-in messages to promote scheduled on-air programs. - Experience in Wide Orbit placing promotional advertisements on-air. - Project manage the design of print and out of home advertisements. - Work directly with media agencies to place print, radio and out of home advertisements. - Update website daily with new content. Show less