Experience

Social Snack

• Mexico
• Advertising Services
• 1 - 100 Employee

• TikTok Regional Creative Strategist

  • Jul 2021 - Present

  TikTok representative and consultant for Argentinian, Chilean, Colombian and Peruvian markets. Responsible for TikTok Creative Strategy on the region. Clients: Natura - Mercado Libre - Mercado Pago - PepsiCo - Abinbev - Nestlé - Unilever - Nike - Puma - BanColombia - Davivienda - Telecom - Claro - Tigo - WOM - Intercorp - Oeschle - Interbank - Banco Falabella - BBVA - Santander - BCP - UTP - PUCP TikTok representative and consultant for Argentinian, Chilean, Colombian and Peruvian markets. Responsible for TikTok Creative Strategy on the region. Clients: Natura - Mercado Libre - Mercado Pago - PepsiCo - Abinbev - Nestlé - Unilever - Nike - Puma - BanColombia - Davivienda - Telecom - Claro - Tigo - WOM - Intercorp - Oeschle - Interbank - Banco Falabella - BBVA - Santander - BCP - UTP - PUCP



Profesional independiente

• Business Consulting and Services
• 700 & Above Employee

• Speaker & Consultant

  • Jan 2017 - Present

  -Experienced speaker both in the academic and strategy field. Participated in local and global events on gender, the future of brands and creativity. Events: SXSW 2022, Contagious Bootcamp USA, Perfil del consumidor 2019 by El Financiero Costa Rica, Lean In Latam, AmCham Argentina, El Ojo de Iberoamérica, Haus, Palermo University, etc.-Selected as one of five young talents and the only Latin American representative, at Contagious Bootcamp USA 2020.-Designed and facilitated workshops focused on ideation, comms and business strategy, and gender perspective for different clients such as American Express, Pepsico, Godrej and Telecom.-Gender consultant for local and global brands.-Gender training level 1 and 2, for MEP (Women in Advertising) and Escuelita de Creatidad.



Don Agencia

• Argentina
• Advertising Services
• 100 - 200 Employee

• Director of Strategy

  • May 2019 - Jun 2021

  Sociology-driven strategist working for regional brands at the best independent agency of the Latin American region, which is also the 4th more effective agency on the global Effie ranking. Areas of expertise: Brand Strategy, Comms Planning, Digital Marketing, New Business and ConsultingClients: TikTok, Telecom, Cablevisión, Flow, Personal, Luigi Bosca, Cencosud (Easy), Fiserv (Clover & PosNet),Godrej, Prosegur, Sinteplast, Banco Provincia, Air New Zealand, Vista Oil & Gas Sociology-driven strategist working for regional brands at the best independent agency of the Latin American region, which is also the 4th more effective agency on the global Effie ranking. Areas of expertise: Brand Strategy, Comms Planning, Digital Marketing, New Business and ConsultingClients: TikTok, Telecom, Cablevisión, Flow, Personal, Luigi Bosca, Cencosud (Easy), Fiserv (Clover & PosNet),Godrej, Prosegur, Sinteplast, Banco Provincia, Air New Zealand, Vista Oil & Gas



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Head of Strategic Planning

  • May 2018 - Feb 2019

  As a PhD Academic Researcher I became the Head of the Strategic Planning Department of a creative agency, leading a high-performance interdisciplinary team. . Developed different business units, such as Brand & Business Strategy, Comms Planning, Workshops and Consulting for Argentinian and worldwide brands. . Designed and facilitated six ideation workshops in ten months, in order to optimize business and comms strategy for different clients. Clients: American Express, Directv, Johnson & Johnson, Cencosud (Disco, Jumbo, Vea), Santander, Bimbo, Baru Panamá, CCU, Topa, Escudo, Nestlé, Syngenta, Axion



Universidad de Buenos Aires

• Argentina
• Higher Education

• Associate Professor

  • Jan 2014 - Dec 2018

  More than 10 years of experience (graduate and college level).-"Language, Desire and Culture", Sociology College, Buenos Aires University, 2012-2019 -"Language, Desire and Culture", Sociology College, UBA XXII, Devoto University Center, 2016-"Social Psychology", Sociology College, Buenos Aires University, 2016-"Bataille and Social Sciences", Master in Social Sciences (graduate level), Institute of Advanced Social Studies, 2015 -"Sociology", Carlos Pellegrini Higher School of Commerce- Buenos Aires University, 2009



Consejo Nacional de Investigaciones Científicas y Técnicas

• Argentina
• 1 - 100 Employee

• Doctoral Researcher

  • Apr 2013 - Apr 2018

  Designed and developed theoretical research from a sociological perspective. -Published several articles in academic specialized magazines. -Participated as guest panelist, speaker and coordinator in local and global Congresses, Symposia and Conferences.-Fields of expertise: Social theory, Gender studies, Lacanian psychoanalysis, Structuralism/Poststructuralism, and the work of Judith Butler.Wrote and published my PhD thesis: "Social Theory and Left Politics. The problem of Structure and Agency in the work of Judith Butler" (Ed. Teseo).

• Associate Researcher

  • 2011 - 2017

  Lead several groups of researchers working on Gender studies, Social theory and Consumption society from a sociological lens at Instituto de Investigaciones Gino Germani at the University of Buenos Aires (UBA). Responsible for the fieldwork, the analysis of the information and the development of final reports.



Centro de Estudios Legales y Sociales- CELS

• Argentina
• Non-profit Organization Management
• 1 - 100 Employee

• Fellow Researcher at CELS

  • Nov 2016 - Jul 2017

  Responsable for the development of qualitative research on the profile of repressors and its current procedural situation for the Department of "Memoria, Verdad, Justicia" at CELS. Responsable for the development of qualitative research on the profile of repressors and its current procedural situation for the Department of "Memoria, Verdad, Justicia" at CELS.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Academic event coordinator

  • 2013 - 2017

  Ideated and coordinated seven Congresses and Conferences for the local and global academic community.-II Social Theory Latinoamerican Congress, 2017-I Social Theory Latinoamerican Congress, 2015 -VIII Conference of Young Researchers, 2015-“The question of violence” Forum, 2014-“Violence and Culture. Thinking obout contemporary Argentina” Forum, 2013-VII Conference of Young Researchers, 2013-I Georges Bataille Coloquium, 2013 Ideated and coordinated seven Congresses and Conferences for the local and global academic community.-II Social Theory Latinoamerican Congress, 2017-I Social Theory Latinoamerican Congress, 2015 -VIII Conference of Young Researchers, 2015-“The question of violence” Forum, 2014-“Violence and Culture. Thinking obout contemporary Argentina” Forum, 2013-VII Conference of Young Researchers, 2013-I Georges Bataille Coloquium, 2013



The Carter Center

• United States
• Non-profit Organizations
• 700 & Above Employee

• Fellow Researcher at Centro Carter

  • Jan 2010 - Apr 2010

  Responsable for the development of a qualitative research focused on tensions between social movements and mass media at El Alto, Bolivia. Responsable for the development of a qualitative research focused on tensions between social movements and mass media at El Alto, Bolivia.