Natalia Sowa

Head of Marketing at Octolize
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Contact Information
us****@****om
(386) 825-5501
Location
Cracow, Małopolskie, Poland, PL
Languages
  • Polish Native or bilingual proficiency
  • English Full professional proficiency
  • French Elementary proficiency
  • Portuguese Limited working proficiency
  • Spanish Elementary proficiency

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Bio

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Credentials

  • Google AdWords Search Advertising certification
    Google
    Nov, 2017
    - Nov, 2024

Experience

  • Octolize
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Marketing
      • Oct 2023 - Present

      We strongly believe that shipping is a make-or-break aspect of eCommerce. That’s why we create solutions that make it easy to calculate and display the right shipping methods for e-commerce. Our goal is to grow the stores using our solutions. Octolize plugins are constantly being developed and are used on daily basis by over 250,000 WooCommerce stores all over the world. My responsibilities include: • Developing and implementing the overall marketing strategy and budget for the company, aligning it with the business goals, market trends, and customer needs. • Overseeing and coordinating all the marketing activities and campaigns across various channels • Measuring and analyzing the performance and impact of the marketing efforts • Conducting market research and competitor analysis, identifying new opportunities and threats, and adjusting the marketing strategy accordingly. • Creating and maintaining a strong and consistent brand identity and voice for the company • Building and nurturing relationships with external partners and stakeholders Show less

  • uPacjenta.pl
    • Poland
    • Home Health Care Services
    • 1 - 100 Employee
    • Head Of Brand
      • Jun 2022 - Jul 2023

      As the Head of Brand, I led and executed all aspects of our brand identity, positioning, and communication. I managed brand partnerships, PR, influencer marketing, and social media. I planned and executed marketing strategies that aligned with our business goals, market trends, and customer needs. I created brand materials and creative campaigns that reflected our brand story, personality, and tone of voice.

    • Head Of Marketing
      • Mar 2020 - Jun 2022

      As the Head of Marketing, I was responsible for leading and overseeing the company's marketing, branding, and communication efforts. My responsibilities included:• Managing a talented and diverse team of marketing professionals, who executed innovative campaigns across various channels and platforms• Establishing and maintaining strong relationships with external agencies and partners, ensuring alignment and collaboration on shared goals and objectives• Working with OKRs and made data-driven decisions, ensuring that the marketing strategy was aligned with the company's vision, mission, values, and target audience• Monitoring and analyzing the performance and impact of the marketing activities, using various metrics and tools to optimize the ROI and customer satisfaction Show less

    • Marketing Manager
      • Sep 2019 - Mar 2020

      I was the Marketing Manager at uPacjenta.pl, a rapidly growing medtech startup that brings medical services to patients' homes via telemedicine and home visits. I joined the small team and started building a marketing strategy from scratch, covering various aspects of online marketing, growth hacking, social media, and branding.

  • Nopio - Web Design and Development Agency
    • United States
    • Design Services
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2016 - Sep 2019

      I was the Marketing Manager at a Polish software house that delivers software solutions for US and UK clients. I launched and managed lead generation processes through various marketing tools, such as social media, online campaigns, SEO, AdWords, and remarketing. Some of my responsibilities included: • Managing social media channels and online marketing campaigns • Core team member: experimenting with new ideas to boost the company growth, defining OKRs • Setting up, tracking and managing the performance of campaigns using web analytics tools (e.g. Google Analytics), drawing conclusions to improve marketing effectiveness • Developing a content marketing strategy for the company blog; editing, proofreading and publishing technology and business-related articles • Improving on site and off site SEO • Managing AdWords & remarketing campaigns targeted to the US and UK markets • Improving company website design and performance (graphic and web design, UX), • Preparing marketing materials • Cooperating with external agencies and partners Show less

  • Cloudstorm RPA
    • Hungary
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Growth Marketing Manager (Consultant)
      • Aug 2018 - May 2019

      Developing marketing strategy for Robotic Process Automation Startup. • Experimenting with new ideas to boost company growth, supporting sales and lead generation efforts. • Managing online marketing campaigns, overseeing the company’s marketing budget. • Social media marketing & paid ads (Facebook, Twitter, LinkedIn). • Setting up, tracking and managing the performance of campaigns using web analytics tools (e.g. Google Analytics), drawing conclusions to improve the marketing effectiveness and uncover areas for improvement. • Improving company website SEO, User Experience, Design and overall performance. • Market research and evaluating competitors. Show less

  • I AM Agencja Marketingowa
    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Specialist
      • Nov 2015 - Apr 2016

      Working for a small marketing agency, I was responsible for: • Copywriting of product and marketing content • Designing websites in CMS and supervising the process of web development • Improving company's marketing strategy • Designing visual identity • Co-deciding about concepts and projects • Market and competitors research • Preparing promotional materials (e.g. presentations, booklets, brochures) • Creating advertising slogans • Preparing reports, schedules and cost estimates in Excel Show less

  • Amway
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Junior Marketing Communications Specialist
      • Jul 2014 - Dec 2014

      • Coordinating translation of product description to all of the European languages in cooperation with local marketing coordinators, supervising legal control • Cooperating with agencies, external content providers and graphics designers involved in the projects • Supporting communication activities regarding product launches • Managing company publications (e.g. magazines, brochures) • Working in the multicultural environment • Coordinating translation of product description to all of the European languages in cooperation with local marketing coordinators, supervising legal control • Cooperating with agencies, external content providers and graphics designers involved in the projects • Supporting communication activities regarding product launches • Managing company publications (e.g. magazines, brochures) • Working in the multicultural environment

  • AIESEC in Poland
    • Poland
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Brand Manager AIESEC University
      • Oct 2013 - Dec 2014

      • Managing marketing campaigns, creating marketing strategy • Managing the team of three people through leadership, defining KPIs for the team • Preparing promotional materials for the outdoor campaigns (e.g. posters, leaflets) • Graphic design • Training and public speaking • Managing marketing campaigns, creating marketing strategy • Managing the team of three people through leadership, defining KPIs for the team • Preparing promotional materials for the outdoor campaigns (e.g. posters, leaflets) • Graphic design • Training and public speaking

  • LoveKraków.pl
    • Poland
    • Online Media
    • 1 - 100 Employee
    • Journalist
      • Oct 2013 - Mar 2014

      • Writing articles about local cultural events and activities in Cracow • Contacting public relations officers and journalists • Coverage of conferences and important events in the city • Conducting interviews • Photojournalism • Writing articles about local cultural events and activities in Cracow • Contacting public relations officers and journalists • Coverage of conferences and important events in the city • Conducting interviews • Photojournalism

Education

  • Uniwersytet Ekonomiczny w Krakowie
    Master’s Degree, Marketing; major: Product Management
    2016 - 2018
  • Uniwersytet Jagielloński w Krakowie
    Bachelor's degree, Art and media management, major: Media management
    2013 - 2016

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