Natalia Quiroga Sáez

Content Marketing Lead Strategist at CloudX Software Development
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Contact Information
us****@****om
(386) 825-5501
Location
Argentina, AR
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Professional working proficiency
Skills

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Andrea Orlandi

Trabaje con Nati en Aerolab por 2 años, es realmente rescatable la gran habilidad que tiene para la gestión, organización de eventos y planificación. Siempre con una excelente actitud, dispuesta a aprender y a enseñar, y con energía positiva. Una persona con vocación por la escritura y la comunicación. Fue un gusto para mí trabajar con ella.

Santiago Martini

Tuve el agrado de trabajar junto a Naty en el re diseño y desarrollo del nuevo sitio de career de Aerolab, es una persona de gran carismática, siempre de buen humor y con la mejor energía, lo que hace que trabajar con ella sea una hermosa experiencia, ademas de sus grandes habilidades para gestionar las tareas, transmitir de forma claro el problema a resolver, y mantener siempre todo organizado, se esfuerza en hacernos el trabajo a los desarrolladores mucho mas sencillo y ameno, de esas compañeras y profesionales que no se ven a menudo.

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Credentials

  • Brandnovation
    Universidad Torcuato Di Tella
    Nov, 2022
    - Sep, 2024
  • Data Analytics
    Coderhouse
    Feb, 2022
    - Sep, 2024
  • Design Sprints Facilitation
    NNIDO
    Jul, 2020
    - Sep, 2024
  • Digital Product Management: Modern Fundamentals
    Coursera
    Feb, 2020
    - Sep, 2024

Experience

  • CloudX Software Development
    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Content Marketing Lead Strategist
      • May 2022 - Present

      - Plan and execute an omni-channel content strategy for the company website, the company LinkedIn profile, articles for the blog, mailing campaigns and internal communications. - Execute the re-design, content strategy and storytelling of Sales Presentations, One Pagers, Success Cases, Whitepapers and Sales Pitches. - Lead the re-design of the website through cross-company team collaboration with UX/UI Designers, Front-End Developers and QA Analysts. I lead the Content Creation of all landings and act as Product Owner & Project Manager. - Lead the content strategy through the LinkedIn company profile and writing articles and Public Relations (PR) of the company Co-Founders through their personal LinkedIn profiles. - Lead the internal and external communication initiatives. - Execute the content strategy of our most recent service on Generative AI. - Generate Brand Awareness & Brand Positioning through Content Strategy. - Ideate the brand mission and values to improve the company's brand identity and positioning. Show less

  • Mujer Financiera
    • Argentina
    • E-Learning Providers
    • 1 - 100 Employee
    • Content Writer
      • Jul 2022 - Oct 2022

      - Write and adapt content for the startup Mujer Financiera such as: monthly Newsletters, the Mujer Financera App, news articles and tips for the Blog; and Instagram posts copy related to financial education for women in Latin America, specially in Argentina and Mexico. - Write and adapt content for the startup Mujer Financiera such as: monthly Newsletters, the Mujer Financera App, news articles and tips for the Blog; and Instagram posts copy related to financial education for women in Latin America, specially in Argentina and Mexico.

  • Aerolab Digital
    • Content Brand Manager
      • Feb 2021 - May 2022

      - Develop an omni-channel content strategy for the website, blog and social media platforms (Instagram, LinkedIn, Twitter, YouTube, Dribbble and Behance).- Lead a team of a creative producer, an illustrator and a community manager to generate social media content for different platforms.- Create impactful content in the format of Press Notes and articles for the company leaders as Public Relations (PR) initiatives while fostering the relations of the company with media. - Execute communication strategies to strengthen the brand reputation and brand positioning.- Adapt the content strategy for different audiences: Clients & Qualified Leads (Case Studies), employees (internal communications) and potential talent (Careers).- Work along cross-company teams of Founders, Directors, Design, Development & Sales in internal projects involving the company's Employer Brand Marketing, Merch, events and relations with clients and media.- Co-created the company brand vision, mission and values with the company Founders.- With the HR Team, improved the company's brand reputation. Increased employeeengagement +6,5%, employee satisfaction +14% and employee wellness +18%. Decreasedattrition by 80%, increased NPS score to 8,1 in one year and a half. Show less

    • Content Marketing Specialist
      • Feb 2019 - Feb 2021

      - Draft proposals for potential clients and qualified leads with content strategy.- Create pitch Decks to sell the company services to startups & big companies.- Develop new services and their Landing pages with content strategy.- Plan the content strategy and copy of newsletters mailing campaigns to current clients and past clients to strengthen the relation, improve retention and do upselling of new projects.

  • Arepita
    • Venezuela
    • Media and Telecommunications
    • 1 - 100 Employee
    • Content Strategy Manager
      • Oct 2018 - Jan 2019

      - Create a content strategy to increase the paid subscription members on Patreon. - Increased paid subscription members on Patreon by 400% with content strategy in mailing campaigns. They passed from 20 people to over 80 in just 36 hours. - Wrote and presented a Pitch and won a monetary award from the International Center for Journalists in an event supporting sustainable models of journalism. - Create a content strategy to increase the paid subscription members on Patreon. - Increased paid subscription members on Patreon by 400% with content strategy in mailing campaigns. They passed from 20 people to over 80 in just 36 hours. - Wrote and presented a Pitch and won a monetary award from the International Center for Journalists in an event supporting sustainable models of journalism.

  • S. A. LA NACION
    • Colombia
    • Journalist Intern
      • Jan 2018 - Jun 2018

      - Write breaking news and data journalism articles with multimedia elements. - Implement software tools to scrap, process and visualize data with Tableau. - Write breaking news and data journalism articles with multimedia elements. - Implement software tools to scrap, process and visualize data with Tableau.

  • Berlitz Argentina
    • Argentina
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Teacher of English Language
      • Oct 2016 - Dec 2017

      - Give individual and group classes on English Grammar, Listening, Speaking, Reading, Writing, Vocabulary and Business English. - Give individual and group classes on English Grammar, Listening, Speaking, Reading, Writing, Vocabulary and Business English.

  • Efecto cocuyo
    • Venezuela
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Data Journalist
      • May 2017 - Aug 2017

      - Register a four-month database of events. - Write data journalism articles with interactive multimedia elements about the political protests in Venezuela in 2017. - Register a four-month database of events. - Write data journalism articles with interactive multimedia elements about the political protests in Venezuela in 2017.

    • Data Journalist Intern
      • Jan 2017 - Feb 2017

      - Write special data journalism and investigative articles for the website and the printed edition of the Argentinean newspaper La Nacion. - Implement software tools to scrap, process and visualize data with multimedia elements. - Write special data journalism and investigative articles for the website and the printed edition of the Argentinean newspaper La Nacion. - Implement software tools to scrap, process and visualize data with multimedia elements.

Education

  • Universidad Torcuato Di Tella
    Master's degree, Journalism
    2016 - 2017
  • Universidad Católica Andrés Bello
    B.A. in Mass Communications, Journalism
    2010 - 2015

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