Natalia Morales Candil

Marketing & Communications Manager at Grup Arquia
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES
Languages
  • Inglés Full professional proficiency
  • Portugués Professional working proficiency
  • Español Native or bilingual proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Federico Angulo Rodríguez

Natalia es una persona integral en la gestión de marcas, tiene la capacidad de crear y mantener relaciones comerciales favorables con los actores claves del negocio, esto sumado a su fortaleza en el análisis de mercados y detección de oportunidades. Es una gran profesional a quien recomiendo ampliamente y con quien me encantaría hacer equipo de nuevo.

Sebastian Baena Aristizabal

Tuve la oportunidad de trabajar con Natalia en Danone donde conocí su entrega y profesionalismo. Es dinámica, comunicativa, altamente estratégica y resolutiva además se preocupaba por el trabajo en equipo y sinergia con el resto de departamentos de la compañía.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Agile Marketing
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Fundamentos esenciales del marketing online
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Conviértete en especialista de servicio al cliente
    LinkedIn
    Aug, 2020
    - Nov, 2024

Experience

  • Grup Arquia
    • Spain
    • Construction
    • 1 - 100 Employee
    • Marketing & Communications Manager
      • Apr 2021 - Present

      Creating and executing B2B and B2C marketing campaigns promoting the services in each category. Enhancing brand awareness in the digital space, managing and optimizing social media platforms. Integrating content programs with brand campaigns to drive traffic, engagement, and leads demand for the brand. Creating and executing B2B and B2C marketing campaigns promoting the services in each category. Enhancing brand awareness in the digital space, managing and optimizing social media platforms. Integrating content programs with brand campaigns to drive traffic, engagement, and leads demand for the brand.

  • Sanofi
    • France
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Customer Care Internship
      • Dec 2018 - Sep 2019

      Working in the Product and Portfolio Management, ensuring correct product material in master data new systems. KPI monitoring and reporting the metrics of Customer Care experience, generating alerts to improve end to end value chain. Interactive dashboards creation regarding KPI's for Customer Care and Demand Planning areas. Working in the Product and Portfolio Management, ensuring correct product material in master data new systems. KPI monitoring and reporting the metrics of Customer Care experience, generating alerts to improve end to end value chain. Interactive dashboards creation regarding KPI's for Customer Care and Demand Planning areas.

  • Danone
    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Brand Manager LATAM
      • Mar 2016 - Oct 2018

      Planning and Execution of the Annual Marketing Plan for the Metabolic & Epilepsy nutritional brands. Achieved a successful communication strategy implementation in Latin American region. Development of the CME strategy for health care professionals (Continuous Medical Education through conferences, talks, congresses, symposia and events). Management of media and advertising agencies. Budget monitoring and regional alignment for the implementation of activities. Planning and Execution of the Annual Marketing Plan for the Metabolic & Epilepsy nutritional brands. Achieved a successful communication strategy implementation in Latin American region. Development of the CME strategy for health care professionals (Continuous Medical Education through conferences, talks, congresses, symposia and events). Management of media and advertising agencies. Budget monitoring and regional alignment for the implementation of activities.

  • Novartis
    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Cardiovascular & Metabolic Marketing in CA&C
      • May 2015 - Jan 2016

      Developing of new promotional materials and tools to increase awareness in the Cardiovascular & Metabolic sector for Central America & Caribbean region. Responsible for market research in-depth analysis for creation of marketing campaigns. Brand management services driving awareness through extensive medical education, related events organization and educational materials to impact HCPs. Developing of new promotional materials and tools to increase awareness in the Cardiovascular & Metabolic sector for Central America & Caribbean region. Responsible for market research in-depth analysis for creation of marketing campaigns. Brand management services driving awareness through extensive medical education, related events organization and educational materials to impact HCPs.

  • Belleza Express S.A
    • Colombia
    • Manufacturing
    • 1 - 100 Employee
    • Senior Marketing Assistant
      • Mar 2013 - Apr 2015

      Coordination and execution of multichannel Trade Marketing activities in the Baby care category, taking into account consumer knowledge and data analysis contributing to optimization of the current portfolio with the launch of new products. Coordination and execution of multichannel Trade Marketing activities in the Baby care category, taking into account consumer knowledge and data analysis contributing to optimization of the current portfolio with the launch of new products.

  • Procaps
    • Colombia
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Marketing Assistant Trainee
      • Jun 2011 - Jan 2012

      Participation in the creation and implementation of the Trade Marketing strategy for the CHC product portfolio. Participation in the creation and implementation of the Trade Marketing strategy for the CHC product portfolio.

Education

  • La Salle BCN
    Posgrado en Marketing Digital, Comunicación digital y contenidos multimedia
    2021 - 2021
  • ESIC Business & Marketing School
    Máster en Dirección de Marketing y Gestión comercial, Marketing/Gestión de marketing, general
    2018 - 2019
  • Universidad de La Sabana
    Posgrado en Gerencia Estratégica de Marca, Marketing/Gestión de marketing, general
    2016 - 2017
  • Universidad Sergio Arboleda
    Diplomado en Gerencia de Mercadeo, Marketing/Marketing Management, General
    2012 - 2012
  • Universidad Sergio Arboleda
    Profesional en Marketing y Negocios Internacionales, Marketing/Marketing Management, General
    2007 - 2012

Community

You need to have a working account to view this content. Click here to join now