Natalia Sowa
Head Of Marketing at uPacjenta.pl- Claim this Profile
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Polish Native or bilingual proficiency
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English Full professional proficiency
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French Elementary proficiency
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Portuguese Limited working proficiency
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Bio
Credentials
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Google AdWords Search Advertising certification
GoogleNov, 2017- Sep, 2024
Experience
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uPacjenta.pl
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Poland
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Home Health Care Services
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1 - 100 Employee
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Head Of Marketing
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Mar 2020 - Present
Responsible for company's marketing, branding, managing marketing team and cooperation with agencies/partners. Working with OKRs and making data-driven decisions.
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Marketing Manager
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Sep 2019 - Mar 2020
uPacjenta.pl is a rapidly growing medtech startup offering innovative healthcare platform, that brings medical services to patients' homes via telemedicine and home visits. As a Marketing Manager, I'm responsible for:+ Online marketing campaigns+ Cooperation with external agencies and partners+ Social media+ Growth hacking+ Marketing strategy+ Marketing materials, UX & graphic design
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Nopio
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United States
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Design Services
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1 - 100 Employee
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Marketing Manager
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Apr 2016 - Sep 2019
Launching lead generation processes through inbound and outbound marketing tools for a Polish software house working with US and UK clients.- Managing social media channels and online marketing campaigns- Core team member: experimenting with new ideas to boost the company growth, defining OKRs- Marketing & Sales team management- Setting up, tracking and managing the performance of campaigns using web analytics tools (e.g. Google Analytics), drawing conclusions to improve marketing effectiveness- Developing a content marketing strategy for the company blog; editing, proofreading and publishing technology and business-related articles- Improving on site and off site SEO- Managing AdWords & remarketing campaigns targeted to the US and UK markets- Improving company website design and performance (graphic and web design, UX), - Preparing marketing materials- Cooperating with external agencies and partners
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CloudStorm
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Hungary
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IT Services and IT Consulting
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1 - 100 Employee
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Growth Marketing Manager (Consultant)
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Aug 2018 - May 2019
Developing marketing strategy for Robotic Process Automation Startup.- Experimenting with new ideas to boost company growth, supporting sales and lead generation efforts.- Managing online marketing campaigns, overseeing the company’s marketing budget.- Social media marketing & paid ads (Facebook, Twitter, LinkedIn).- Setting up, tracking and managing the performance of campaigns using web analytics tools(e.g. Google Analytics), drawing conclusions to improve the marketing effectiveness and uncoverareas for improvement.- Improving company website SEO, User Experience, Design and overall performance.- Market research and evaluating competitors.
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I AM Agencja Marketingowa
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Poland
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Advertising Services
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1 - 100 Employee
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Marketing Specialist
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Nov 2015 - Apr 2016
- Copywriting of product and marketing content- Designing websites in CMS and supervising the process of web development- Improving company's marketing strategy- Designing visual identity- Co-deciding about concepts and projects- Market and competitors research- Preparing promotional materials (e.g. presentations, booklets, brochures)- Creating advertising slogans- Preparing reports, schedules and cost estimates in Excel- Supervising the work of subordinates - Copywriting of product and marketing content- Designing websites in CMS and supervising the process of web development- Improving company's marketing strategy- Designing visual identity- Co-deciding about concepts and projects- Market and competitors research- Preparing promotional materials (e.g. presentations, booklets, brochures)- Creating advertising slogans- Preparing reports, schedules and cost estimates in Excel- Supervising the work of subordinates
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Amway
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United States
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Consumer Services
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1 - 100 Employee
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Junior Marketing Communications Specialist
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Jul 2014 - Dec 2014
- Leading artwork projects (designs of product packages)- Coordinating translation of product description to all of the European languages in cooperation with local marketing coordinators, supervising legal control- Cooperating with agencies, external content providers and graphics designers involved in the projects- Supporting communication activities regarding product launches- Managing company publications (e.g. magazines, brochures)- Working in the multicultural environment
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Brand Manager AIESEC University
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Oct 2013 - Dec 2014
- Managing marketing campaigns, creating marketing strategy- Managing the team of three people through leadership, defining KPIs for the team- Preparing promotional materials for the outdoor campaigns (e.g. posters, leaflets)- Graphic design- Training and public speaking - Managing marketing campaigns, creating marketing strategy- Managing the team of three people through leadership, defining KPIs for the team- Preparing promotional materials for the outdoor campaigns (e.g. posters, leaflets)- Graphic design- Training and public speaking
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Journalist
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Oct 2013 - Mar 2014
- Writing articles about local cultural events and activities in Cracow- Contacting public relations officers and journalists- Coverage of conferences and important events in the city- Conducting interviews- Photojournalism - Writing articles about local cultural events and activities in Cracow- Contacting public relations officers and journalists- Coverage of conferences and important events in the city- Conducting interviews- Photojournalism
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Education
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2016 - 2018
Uniwersytet Ekonomiczny w Krakowie
Master’s Degree, Marketing; major: Product Management -
2013 - 2016
Uniwersytet Jagielloński w Krakowie
Bachelor's degree, Art and media management, major: Media management
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