Natalia Kosinska

Growth Manager at Binance
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Contact Information
Location
Poland, PL
Languages
  • Mandarin Chinese Professional working proficiency
  • Spanish Limited working proficiency
  • English Professional working proficiency
  • French Elementary proficiency
  • Polish Native or bilingual proficiency
  • Italian Professional working proficiency

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Pınar Akarsu

Natalia is a very responsible person and great self-educator. I had a pleasure to work with her at Huawei Consumer Business Group’s AppGallery team. During our time at Huawei, we had a chance to evaluate B2C growth strategies and share our learnings from our actions in the different regions. She is very good at measuring the business outcomes and sharing with the team. She is also ready to take different challenges to achieve business KPIs for user acquisition no matter how difficult they might seem. Overall, Natalia is open-minded professional with excellent communication skills.

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Credentials

  • Introduction to SQL
    DataCamp
    Oct, 2021
    - Sep, 2024
  • Joining Data in SQL
    DataCamp
    Oct, 2021
    - Sep, 2024
  • Growth Marketing Foundations
    LinkedIn
    Sep, 2021
    - Sep, 2024
  • Market Analytics: Become a Data-Driven Marketing Expert
    Scandinavian Institute of Business Analytics
    Apr, 2020
    - Sep, 2024
  • B2B Marketing Foundations
    LinkedIn
    Oct, 2019
    - Sep, 2024
  • Setting a Marketing Budget
    LinkedIn
    Oct, 2019
    - Sep, 2024
  • 1 Hour Wordpress
    Udemy
    Oct, 2017
    - Sep, 2024
  • English for Business
    LCCI International Qualifications
    Jan, 2017
    - Sep, 2024
  • Design Thinking for Innovation
    Coursera Course Certificates
    Nov, 2016
    - Sep, 2024
  • IELTS (band 8.0)
    British Council
    Jul, 2016
    - Sep, 2024
  • HSK 3
    Hanban
    May, 2016
    - Sep, 2024
  • Internetowe Rewolucje
    Google
    Apr, 2016
    - Sep, 2024
  • PRINCE2 Foundation certificate in Project Management
    ACQUIROS, Inc.
    Mar, 2016
    - Sep, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    May, 2022
    - Sep, 2024
  • Advanced Google Analytics
    Google
    Sep, 2019
    - Sep, 2024
  • Google Analytics for Beginners
    Google
    Jan, 2019
    - Sep, 2024

Experience

    • Software Development
    • 700 & Above Employee
    • Growth Manager
      • Jun 2022 - Present
    • China
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • J.Growth Marketing Manager
      • Mar 2022 - May 2022

    • AppGallery Owner CEE - Apps Team Leader & Games Growth
      • Dec 2020 - Mar 2022

      AppGallery Growth and Content CEE; Representative of CEE region for AppGallery 2C activities in EU.- Coordinating the work of a team responsible for AppGallery Growth and Content in CEE- Planning UA and Revenue generating campaigns across CEE region- Executing pioneer UA and Revenue generating activations in AppGallery on main CEE markets, serving as PM, coordinating work of multiple parties and taking full responsibility for the project delivery. Data analysis for executed projects- Cooperating with marketing agencies, media houses and KOLs to improve campaigns' performance and drive user growth and monetization- AppGallery content planning for CEE, coordinating the work of country planners and advising on content selection for 14 markets. Creating F&B content for EU region.From Feb 2021 additionally:Member of the Gaming Team CEE.- Planning and executing Revenue generating campaigns for top games in AppGallery- Coordinating gaming KOL communication in CEE Show less

    • User Acquisition Specialist - Business Operations & Growth
      • May 2020 - Dec 2020

      AppGallery Operations, Growth and Content in CEE- Planning and executing user acquisition and monetization campaigns on multiple markets. Serving as PM in each activation, coordinating work of multiple parties and taking full responsibility for the project delivery- Cooperating with marketing agencies, media houses and KOLs - Participating in content strategy creation and execution in AppGallery, serving as POC and promotion planner for major CEE markets- Performing data analysis for Huawei Mobile Services in 14 CEE countries - Project management optimization for AppGallery activities Show less

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • J.Marketing Specialist
      • Oct 2019 - Apr 2020

      Brand building; marketing plan formulation; co-creating marketing communication (blog, SoMe); generating high-quality traffic and leads through inbound marketing activities; paid promotion; MA; marketing activity efficiency analyses. Brand building; marketing plan formulation; co-creating marketing communication (blog, SoMe); generating high-quality traffic and leads through inbound marketing activities; paid promotion; MA; marketing activity efficiency analyses.

    • Content Contributor
      • Jul 2019 - Apr 2020

      Editorial of specialized articles on branding, digital marketing, marketing trends, advertising, retail and (algorithmic) design.

    • Marketing Specialist
      • Feb 2019 - Jul 2019

      Dipp stands behind a pioneering design automation solution - an A.I. designer who automatically generates data-driven digital ads and other visuals. Responsibilities:In charge of the Marketing Department, languages used: English & Mandarin.Conducting market research; formulating and executing the marketing and brand strategy; strategic decision making; brand creation and management; content development and managing all social media channels and the company's blog; brainstorming for advertising campaigns and their execution; marketing budgeting; analyzing marketing data; KPI tracking; preparing marketing updates. In May 2019 we participated in Echelon Asia Summit 2019 in Singapore as one of TOP100 startups from all around Asia. Show less

    • Member
      • Oct 2016 - Oct 2017

      Member of an associated chapter of AMA at Northeastern Illinois University. Member of an associated chapter of AMA at Northeastern Illinois University.

    • Belgium
    • Higher Education
    • 200 - 300 Employee
    • Member
      • Oct 2014 - Jul 2017

      Alternative City Guide, a guide to Warsaw for exchange students - coordinator; AGM Warsaw 2016, the biggest european youth conference - After AGM Program coordinator; Discover Europe, paneuropean photo contest for students - PR team member; Parada Schumana - project team member; Buddy Team, helping exchange students in Warsaw School of Economics - project team member

    • Member of the Board of ESN SGH
      • Jun 2015 - Jan 2016

      Responsible for the Marketing Department.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Trainee
      • Nov 2016 - Dec 2016

      - Representing the company and contacting business partners during various events in Chicago, IL - Writing articles concerning business and economics - Organising and promoting events. - Representing the company and contacting business partners during various events in Chicago, IL - Writing articles concerning business and economics - Organising and promoting events.

    • Poland
    • International Trade and Development
    • 1 - 100 Employee
    • Trainee
      • May 2016 - Jul 2016

      Being a company's representative and contacting business partners during trade fairs, e.g. China Homelife Show 2016; writing articles concerning trade with China for Polish entrepreneurs; promoting events, e.g. workshops about Imports and Exports. Being a company's representative and contacting business partners during trade fairs, e.g. China Homelife Show 2016; writing articles concerning trade with China for Polish entrepreneurs; promoting events, e.g. workshops about Imports and Exports.

    • Member
      • Nov 2015 - Dec 2015

Education

  • Soochow University
    Master's degree, Global Business
    2017 - 2019
  • Warsaw School of Economics
    Bachelor’s Degree, International Economics
    2014 - 2017
  • Northeastern Illinois University
    Student Exchange Program, International Business
    2016 - 2016

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