Experience

Paragraph 42

• Bulgaria
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Feb 2021 - Present

  Current clients: vivo, IKEA, OLX, Coface, NIK Electronics, etc. Current clients: vivo, IKEA, OLX, Coface, NIK Electronics, etc.


KO-OP / КО-ОП
• Bulgaria
• Real Estate
• Event Manager

  • Aug 2019 - Feb 2021

Proximity Sofia
• Bulgaria
• Advertising Services
• 1 - 100 Employee
• Senior Communications Manager

  • Jan 2019 - Aug 2019


United Partners

• Jordan
• Investment Management
• 1 - 100 Employee

• Account Director & Head of consumer

  • Mar 2018 - Dec 2018

  Head of Consumer SectorAchievements and responsibilities: Grow and develop sector business in revenue, responsible for the sector profitability Coordinate and manage the sector teams and tasks distributionHelp team members learn and develop their hard and soft skillsFollow up the quality of client management within the sector teamMonitor the implementation of the purpose and resultsLead client communications, manage client’s service, create and manage financial offers Strategy development and campaign management Current sector clients: FMCG (P&G Corporate and brands: Pampers, Always, Gillette, Venus, Pantene, H&S, Old Spice, Ariel, Fairy, Lenor, Wella Professionals, Braun) Fashion (Fashiondays.bg, Tommy Hilfiger)Pharma (Bayer, Alvogen, Mylan, Phytopharma)Home design (Kare, Enikom M)

• Account Manager

  • Oct 2012 - Mar 2018

  Achievements and responsibilities: • P&G brands local communication management • Strategy development and campaign management (P&G, Abbott, VIVACOM, Bayer Corporate relations)• Consumer relations (P&G all brands)• Public affairs and third party endorsement including managing the relations with patient and consumer organizations, NGOs and professional associations (P&G Corporate, P&G Legislative and P&G Baby, Fem, Home and Oral Care Professional relations, Abbvie, Mylan, Bayer Corporate relations, VIVACOM)• Crisis management (P&G Corporate, P&G Baby, Home and Fem Care brands, Bayer Corporate)• BTL & Event management – planning and coordination (P&G Brands – media & consumer events and press conferences, Bayer Science Lab, Abbott – consumer and media events, UNICEF Travelling Photo Exhibition, VIVACOM Media and Internal publics event, International PR Association Regional conferences and gala dinner in Bulgaria, and many more)• Production management (VIVACOM, P&G all brands, Abbott – merchandise and branding, consumer leaflets, posters, billboards, and other communication materials)• CSR campaigns management – planning, implementation and results analysis (Pampers & UNICEF campaign, Always UNESCO campaign, P&G Corporate CSR Activities, Fairy Share a Dish campaign, Bayer Science Lab, VIVACOM Yellow Coins, etc.)• Media and influencers relations (P&G all brands, Bayer, VIVACOM, Abbott, UNICEF – bloggers and online influencers activations, brand celebrity endorsement)• Internal communications (P&G, VIVACOM)• Research analysis and survey conduction (Abbott, Bayer, Always, Pampers)



Cantus Firmus

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• PR Expert

  • Jan 2011 - Sep 2012

  Achievements and responsibilities: • Media relations • Marketing and advertising • Crisis communications • Consumer relations • Event management Projects: THE CONCERTMASTERS – classical concerts cycle presenting Bulgarian and world famous concertmasters (sponsored by M-Tel) THE MUSIC OF AMERICA – concerts cycle with the support of America for Bulgaria Foundation presenting American classical and contemporary composers, American classical musicians, Bulgarian musicians living and performing in America THE ERUOPEAN MUSIC FESTIVAL with the support of the Ministry of Culture of Bulgaria and Sofia Municipality “VESKO PANTELEEV – ESHKENAZY & FRIENDS” Chamber concert cycle “SVETLIN RUSEV & FRIENDS” Chamber concerts cycle CLASSIC FM Orchestra



BRIGADA

• Peru
• Design Services
• 1 - 100 Employee

• PR Manager

  • Feb 2009 - Oct 2010

  Achievements and responsibilities: • Strategy development and campaign management (Ariana, Jameson, Absolut) • Community relations (Ariana, Absolut, Jameson) • Internal communication (Pernod Ricard, Ariana) • Media and influencers relations (Ariana, Zagorka, Absolut, Jameson, Vice Magazine, Rolling Stone Bulgaria) • Event management (Ariana, Zagorka, Jameson) Projects: Client: Ariana Project: Spring hooking Responsibilities: Media relations, build brand awareness in media Client: Ariana Project: Amateurs Meet Professionals Responsibilities: Media relations, build brand awareness in media, build tournament awareness through media and other communication channels (forums, social networks, etc.) Client: Zagorka Project: Zagorka Cinema Responsibilities: Media relations, build the new brand platform awareness in media Client: ABSOLUT VODKA Project: Absolut Rock Launch in Bulgaria Responsibilities: Media relations Client: Jameson Project: Jameson Global Party (2009 & 2010) Responsibilities: Media relations Client: Jameson Project: JSFA (Jameson Short Film Awards) Responsibilities: Media relations Client: Tri-O-Five Project: Launching Tri-O-Five’s new single “Let’s Sart Over” Responsibilities: Media relations Client: Global Vision Circle Project: Balkan Scientist Party Responsibilities: Media relations, sponsorship Client: Rolling Stone Project: Launch party Responsibilities: Media relations Client: Vice Magazine Project: Launch party Responsibilities: Media relations Retail client: Pernod Ricard (Chivas Regal, Jameson, Havana Club, ABSOLUT VODKA) Responsibilities: Media relations, press releases distribution, extra print publications



Veritas PR

• United Kingdom
• Construction

• PR Consultant

  • Sep 2008 - Feb 2009

  Position held: PR Consultant Main activities and responsibilities: Corporate communications Community relations Corporate social responsibility Internal communications Public Affairs & Third Party Endorsement Crisis communications Media relations Consumer and brand PR Media trainings Event organizing Main clients and projects: Client: NIVEA Project: Retail client Responsibilities: Media relations Client: Evromarket Group Project: Retail client Responsibilities: Media relations Client: Interoute Project: Ad-hoc projects Responsibilities: Media relations, events & media training organization Client: GRIPS Project: Retail client Responsibilities: Campaign organizing, Media relations, media events organizing, communications with target groups. GRIPS support the initiatives – Do not kill trees just for Christmas. GRIPS is social responsible citizen – it puts into the boxes of their artificial trees letters from children from Rakovski’s schools (near Plovdiv) Client: UniCredit Leasing Project: Official ceremony in signing of financial contract between UniCredit Leasing and the European Investment Bank Responsibilities: Media relations, event organization

• From trainee to PR Manager

  • Feb 2006 - Sep 2008

  I started as a trainee and soon I already managed different projects. Key responsibilities: Promotions, Sponsorship, Contests Research, Planning, Implementation, Evaluation In-house newsletters, Crisis management, Corporate philanthropic programs, Publication Press releases, Articles, Press conference, Press tours, Interviews, Media monitoring, Events organizing, Product launches, Openings, Exhibitions, Seminars Main clients and projects: UNICEF & Pampers (Charity Campaign – Helping to Provide Tetanus Vaccines for African Pregnant Women) European Commission – European Commissioner in Consumer Protection – Mrs. Meglena Kuneva Project: « Safe Christmas! » - Campaign initiated by Meglena Kuneva to raise the awareness of the problem about non-quality and toxic toys at the Bulgarian market *Campaign was nominated for Creativity Award of International PR Association /IPRA/ in IPRA World Awards – Golden World Awards European Commission – European Commissioner in Consumer Protection – Mrs. Meglena Kuneva (Campaign, Consumer day Exhibition on the bridge of NDK – March 15) GTC (Galleria Varna Launch and Galleria Stara Zagora Launch (part time project in 2010) Ingstroy (Village “Studena” – crisis PR campaign) Other clients I have worked as PR Manager: United Bulgarian Bank (UBB), EXIT Festival 007, Metropolis parties, SEEME Festival 2006, 2007, 2008, Maria Ilieva (singer), MAD TV, ING Bank, ING Life, ING Pension, SC Johnson, Winslow Developments Building Company, Gillette, Braun, MULTI Development Building company, Abbott Other clients I have worked as PR Executive and PR Assistant: Lavazza, Golden Pages, Sildex, Coty, Templeton Prize foundation, Western Union, P&G – Wash and Go, Wella, Pantene Beauty Awards, Gillette, Londa, etc.