Product Designer

• Sep 2023 - Present

UX/UI Designer

• Feb 2023 - Present

Responsibilities: -Conduct user research to identify the needs, goals, and pain points of the dashboard's end users -Collaborate with the development team to define the technical requirements for the dashboard. -Design the user interface and user experience of the dashboard, ensuring that it is intuitive, user-friendly, and meets the needs of the users. -Create wireframes, prototypes, and design specifications for the dashboard. -Conduct usability testing and iterate on the… Show more Responsibilities: -Conduct user research to identify the needs, goals, and pain points of the dashboard's end users -Collaborate with the development team to define the technical requirements for the dashboard. -Design the user interface and user experience of the dashboard, ensuring that it is intuitive, user-friendly, and meets the needs of the users. -Create wireframes, prototypes, and design specifications for the dashboard. -Conduct usability testing and iterate on the design based on user feedback. -Ensure that the dashboard meets accessibility and usability standards. -Collaborate with the development team to implement the dashboard, providing guidance and support as needed. -Test the dashboard to ensure that it functions as expected and meets the requirements. -Troubleshoot and resolve any issues that arise with the dashboard. -Continuously monitor and evaluate the dashboard's performance, making improvements as necessary. Show less Responsibilities: -Conduct user research to identify the needs, goals, and pain points of the dashboard's end users -Collaborate with the development team to define the technical requirements for the dashboard. -Design the user interface and user experience of the dashboard, ensuring that it is intuitive, user-friendly, and meets the needs of the users. -Create wireframes, prototypes, and design specifications for the dashboard. -Conduct usability testing and iterate on the… Show more Responsibilities: -Conduct user research to identify the needs, goals, and pain points of the dashboard's end users -Collaborate with the development team to define the technical requirements for the dashboard. -Design the user interface and user experience of the dashboard, ensuring that it is intuitive, user-friendly, and meets the needs of the users. -Create wireframes, prototypes, and design specifications for the dashboard. -Conduct usability testing and iterate on the design based on user feedback. -Ensure that the dashboard meets accessibility and usability standards. -Collaborate with the development team to implement the dashboard, providing guidance and support as needed. -Test the dashboard to ensure that it functions as expected and meets the requirements. -Troubleshoot and resolve any issues that arise with the dashboard. -Continuously monitor and evaluate the dashboard's performance, making improvements as necessary. Show less

UX/UI Lead

• May 2022 - Jan 2023

Responsibilities: - Create the experience route and design the administrative back office - Generate a simplified version of the back office corresponding to the urgent needs of Lizit - Plan and carry out usability tests of version 2.0 - Prototype and design version 3.0 of all flows prioritizing HCD (Human Centered-Design) - Design integrations with other companies -Create from scratch the entire experience for the B2B platform with its backoffice Achievements: -… Show more Responsibilities: - Create the experience route and design the administrative back office - Generate a simplified version of the back office corresponding to the urgent needs of Lizit - Plan and carry out usability tests of version 2.0 - Prototype and design version 3.0 of all flows prioritizing HCD (Human Centered-Design) - Design integrations with other companies -Create from scratch the entire experience for the B2B platform with its backoffice Achievements: - I carried out several usability tests that generated excellent insights for the design - Change the look and feel of the application by 90%, making it more user-friendly and intuitive - Create an easy-to-use and 100% functional Backoffice Show less Responsibilities: - Create the experience route and design the administrative back office - Generate a simplified version of the back office corresponding to the urgent needs of Lizit - Plan and carry out usability tests of version 2.0 - Prototype and design version 3.0 of all flows prioritizing HCD (Human Centered-Design) - Design integrations with other companies -Create from scratch the entire experience for the B2B platform with its backoffice Achievements: -… Show more Responsibilities: - Create the experience route and design the administrative back office - Generate a simplified version of the back office corresponding to the urgent needs of Lizit - Plan and carry out usability tests of version 2.0 - Prototype and design version 3.0 of all flows prioritizing HCD (Human Centered-Design) - Design integrations with other companies -Create from scratch the entire experience for the B2B platform with its backoffice Achievements: - I carried out several usability tests that generated excellent insights for the design - Change the look and feel of the application by 90%, making it more user-friendly and intuitive - Create an easy-to-use and 100% functional Backoffice Show less

Co-founder and Product Designer

• Apr 2019 - Apr 2022

Responsibilities: -Identify problem and Research market need -Structure user experience of the application and website -Test and iterate the solution centralizing the user -Create and present Pitch internationally -Establish alliances with different providers of tourist services -Participate in numerous national and international entrepreneurship events Achievements: - We were selected at SouthSummit from 3,800 entrepreneurship worldwide as one of the 10 best… Show more Responsibilities: -Identify problem and Research market need -Structure user experience of the application and website -Test and iterate the solution centralizing the user -Create and present Pitch internationally -Establish alliances with different providers of tourist services -Participate in numerous national and international entrepreneurship events Achievements: - We were selected at SouthSummit from 3,800 entrepreneurship worldwide as one of the 10 best tourism ventures. Representing Colombia - We were selected as a ProColombia application at Expo Dubai 2020 - Achieve under centralized iterations in the user that 10 out of 10 could find tours according to their preferences in a easy and fast way - The presentation and organization of information improved 98% - Made the Augmented Reality functionality more intuitive and usable Show less Responsibilities: -Identify problem and Research market need -Structure user experience of the application and website -Test and iterate the solution centralizing the user -Create and present Pitch internationally -Establish alliances with different providers of tourist services -Participate in numerous national and international entrepreneurship events Achievements: - We were selected at SouthSummit from 3,800 entrepreneurship worldwide as one of the 10 best… Show more Responsibilities: -Identify problem and Research market need -Structure user experience of the application and website -Test and iterate the solution centralizing the user -Create and present Pitch internationally -Establish alliances with different providers of tourist services -Participate in numerous national and international entrepreneurship events Achievements: - We were selected at SouthSummit from 3,800 entrepreneurship worldwide as one of the 10 best tourism ventures. Representing Colombia - We were selected as a ProColombia application at Expo Dubai 2020 - Achieve under centralized iterations in the user that 10 out of 10 could find tours according to their preferences in a easy and fast way - The presentation and organization of information improved 98% - Made the Augmented Reality functionality more intuitive and usable Show less

TourMakers UX/UI

• May 2021 - Dec 2021

Responsibilities: -Conduct user research to investigate and understand the problem and the needs not met by users -Define the value proposition of the enterprise -Restructure the end-to-end user experience based on user centralization, ensuring that the application is functional, accessible, and meets the needs of the users -Design the image and visualization of the application interface according to the brand and the industry, ensuring that it is visually appealing and intuitive… Show more Responsibilities: -Conduct user research to investigate and understand the problem and the needs not met by users -Define the value proposition of the enterprise -Restructure the end-to-end user experience based on user centralization, ensuring that the application is functional, accessible, and meets the needs of the users -Design the image and visualization of the application interface according to the brand and the industry, ensuring that it is visually appealing and intuitive for the users Achievements: - Increased the functionality and accessibility of the application through the restructuring of the information architecture, resulting in 100% of users being able to achieve their objectives without any support -Transformed the visual design of the application from 0 participants who liked it to 8 out of 10 participants who found it visually appealing and comfortable to use -Identified a feature that added value to users based on user research, allowing 100% of users to feel that they could grow professionally and be recognized for their work. Show less Responsibilities: -Conduct user research to investigate and understand the problem and the needs not met by users -Define the value proposition of the enterprise -Restructure the end-to-end user experience based on user centralization, ensuring that the application is functional, accessible, and meets the needs of the users -Design the image and visualization of the application interface according to the brand and the industry, ensuring that it is visually appealing and intuitive… Show more Responsibilities: -Conduct user research to investigate and understand the problem and the needs not met by users -Define the value proposition of the enterprise -Restructure the end-to-end user experience based on user centralization, ensuring that the application is functional, accessible, and meets the needs of the users -Design the image and visualization of the application interface according to the brand and the industry, ensuring that it is visually appealing and intuitive for the users Achievements: - Increased the functionality and accessibility of the application through the restructuring of the information architecture, resulting in 100% of users being able to achieve their objectives without any support -Transformed the visual design of the application from 0 participants who liked it to 8 out of 10 participants who found it visually appealing and comfortable to use -Identified a feature that added value to users based on user research, allowing 100% of users to feel that they could grow professionally and be recognized for their work. Show less

Co-founder and Product Designer

• Apr 2020 - Nov 2021

Responsibilities: - Carry out a process of recognition of the contracting companies, understand the value proposition offered and how they are perceived by their users - Investigate the users of the contracting companies and their needs -Document the information acquired and provide an action plan - Organize and prioritize user usability in the application -Customize the interface according to the brand Achievements: -Design interfaces with augmented reality adjusted to… Show more Responsibilities: - Carry out a process of recognition of the contracting companies, understand the value proposition offered and how they are perceived by their users - Investigate the users of the contracting companies and their needs -Document the information acquired and provide an action plan - Organize and prioritize user usability in the application -Customize the interface according to the brand Achievements: -Design interfaces with augmented reality adjusted to the industry and brand -Change the user experience by 90% with the immersion of a mobile application - Strengthen the value proposition of companies through research centralized in the user Show less Responsibilities: - Carry out a process of recognition of the contracting companies, understand the value proposition offered and how they are perceived by their users - Investigate the users of the contracting companies and their needs -Document the information acquired and provide an action plan - Organize and prioritize user usability in the application -Customize the interface according to the brand Achievements: -Design interfaces with augmented reality adjusted to… Show more Responsibilities: - Carry out a process of recognition of the contracting companies, understand the value proposition offered and how they are perceived by their users - Investigate the users of the contracting companies and their needs -Document the information acquired and provide an action plan - Organize and prioritize user usability in the application -Customize the interface according to the brand Achievements: -Design interfaces with augmented reality adjusted to the industry and brand -Change the user experience by 90% with the immersion of a mobile application - Strengthen the value proposition of companies through research centralized in the user Show less

Cowork, Tours, retail and transportation Supervisor

• Oct 2018 - Jun 2019

Responsabilities: -Manage sales of different areas of the location -Enter and update information in different Selina media and systems, such as: Rezdy, Winks, Office RnD. -Participate and support numerous events of the brand Achivements: -Open new markets with potential customers -Create new plans and packages like "Selicredits" to increase sales -Establish alliances with different providers of tourist services Responsabilities: -Manage sales of different areas of the location -Enter and update information in different Selina media and systems, such as: Rezdy, Winks, Office RnD. -Participate and support numerous events of the brand Achivements: -Open new markets with potential customers -Create new plans and packages like "Selicredits" to increase sales -Establish alliances with different providers of tourist services

Marketing and Customer service

• Mar 2018 - Aug 2018

Responsabilities: -Support the design and development of tourist tours in Ngwe Saung, Chaung Thar and Pathein -Analyze quantitatively and qualitatively data for the projection of cross-selling and after-sales services. -Design tools and methods for data collection and user satisfaction analysis Achivements: -Create 10 strategic alliances with companies in Yangon and Mandalay -Create ¨firenights¨ social events on Fridays - Create a system to collect users information… Show more Responsabilities: -Support the design and development of tourist tours in Ngwe Saung, Chaung Thar and Pathein -Analyze quantitatively and qualitatively data for the projection of cross-selling and after-sales services. -Design tools and methods for data collection and user satisfaction analysis Achivements: -Create 10 strategic alliances with companies in Yangon and Mandalay -Create ¨firenights¨ social events on Fridays - Create a system to collect users information and implement CRM systems Show less Responsabilities: -Support the design and development of tourist tours in Ngwe Saung, Chaung Thar and Pathein -Analyze quantitatively and qualitatively data for the projection of cross-selling and after-sales services. -Design tools and methods for data collection and user satisfaction analysis Achivements: -Create 10 strategic alliances with companies in Yangon and Mandalay -Create ¨firenights¨ social events on Fridays - Create a system to collect users information… Show more Responsabilities: -Support the design and development of tourist tours in Ngwe Saung, Chaung Thar and Pathein -Analyze quantitatively and qualitatively data for the projection of cross-selling and after-sales services. -Design tools and methods for data collection and user satisfaction analysis Achivements: -Create 10 strategic alliances with companies in Yangon and Mandalay -Create ¨firenights¨ social events on Fridays - Create a system to collect users information and implement CRM systems Show less

Recepcionist (semi-annual practice)

• Jun 2017 - Aug 2017

Responsabilities: -Realization of internal processes related to the Front Desk with the support of the Opera hotel system. -Sending notifications to different areas, through HotSos, in order to comply with the procedures and service requirements. Achivements: -Generation of potential ideas for the improvement of some operational processes established within the company. Responsabilities: -Realization of internal processes related to the Front Desk with the support of the Opera hotel system. -Sending notifications to different areas, through HotSos, in order to comply with the procedures and service requirements. Achivements: -Generation of potential ideas for the improvement of some operational processes established within the company.

Junior consultant

• Nov 2016 - Jan 2017

Responsabilities: - Prospect sales processes for high category hotels for foreigners segment through the introduction of unlimited reading news in their facilities through electronic devices. - Carrying out comparative and share market exercises of the sector, in order to analyze the strategic position of hotel chains in the Colombian market and identify the perception and preferences of customers. - Performing semantic analysis matrix for hotels under study, with the aim of creating… Show more Responsabilities: - Prospect sales processes for high category hotels for foreigners segment through the introduction of unlimited reading news in their facilities through electronic devices. - Carrying out comparative and share market exercises of the sector, in order to analyze the strategic position of hotel chains in the Colombian market and identify the perception and preferences of customers. - Performing semantic analysis matrix for hotels under study, with the aim of creating new and improved value propositions for their users. Achivements: -Perform competitive analysis and description of strengths and weaknesses of hotels under study and establish improvement plan. Show less Responsabilities: - Prospect sales processes for high category hotels for foreigners segment through the introduction of unlimited reading news in their facilities through electronic devices. - Carrying out comparative and share market exercises of the sector, in order to analyze the strategic position of hotel chains in the Colombian market and identify the perception and preferences of customers. - Performing semantic analysis matrix for hotels under study, with the aim of creating… Show more Responsabilities: - Prospect sales processes for high category hotels for foreigners segment through the introduction of unlimited reading news in their facilities through electronic devices. - Carrying out comparative and share market exercises of the sector, in order to analyze the strategic position of hotel chains in the Colombian market and identify the perception and preferences of customers. - Performing semantic analysis matrix for hotels under study, with the aim of creating new and improved value propositions for their users. Achivements: -Perform competitive analysis and description of strengths and weaknesses of hotels under study and establish improvement plan. Show less

Tourism Director and external relations

• Jan 2015 - Jul 2015

-Accompany the client in all the traceability of the service offered by the operating travel agency -Market additional services through point of sale or through other networks -Contact third-party tourism service providers for the logistical development of business events -Structure and contract the new operating system of the agency. -Accompany the client in all the traceability of the service offered by the operating travel agency -Market additional services through point of sale or through other networks -Contact third-party tourism service providers for the logistical development of business events -Structure and contract the new operating system of the agency.

Business conultant

• Feb 2011 - Jul 2011

-Advising travelers, on accommodation options available according to the individual needs. -Developing administrative activities for the legalization of reservations, such as the drafting of contracts, the delivery of travel documents and the allocation of payments in the reservation system. -Responsible for assisting travelers, before, during and after the trip. -Responsible for the marketing of additional services offered by the agency, through sales at the location of the company… Show more -Advising travelers, on accommodation options available according to the individual needs. -Developing administrative activities for the legalization of reservations, such as the drafting of contracts, the delivery of travel documents and the allocation of payments in the reservation system. -Responsible for assisting travelers, before, during and after the trip. -Responsible for the marketing of additional services offered by the agency, through sales at the location of the company and through other networks Show less -Advising travelers, on accommodation options available according to the individual needs. -Developing administrative activities for the legalization of reservations, such as the drafting of contracts, the delivery of travel documents and the allocation of payments in the reservation system. -Responsible for assisting travelers, before, during and after the trip. -Responsible for the marketing of additional services offered by the agency, through sales at the location of the company… Show more -Advising travelers, on accommodation options available according to the individual needs. -Developing administrative activities for the legalization of reservations, such as the drafting of contracts, the delivery of travel documents and the allocation of payments in the reservation system. -Responsible for assisting travelers, before, during and after the trip. -Responsible for the marketing of additional services offered by the agency, through sales at the location of the company and through other networks Show less