Natalia Sttrazzeri
UX Designer at Automatos Almaden Brasil- Claim this Profile
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Portuguese - English - Italian -
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Bio
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Credentials
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Professional Diploma in UX Design
UX Design InstituteMay, 2021- Sep, 2024
Experience
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UX Designer
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Jul 2021 - Present
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Creative Art Director and Product Designer
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Jan 2020 - Present
-Responsible for the graphic projects of the books, such as cover art and layout; -Responsible for branding and for ensuring the correct application of the brand; -Contact with suppliers; -Responsible for managing the email marketing tool, ensuring a 30% increase in sales; - A/B tests - Application of agile methodologies theories in the book "Gomòria", reducing the time by 50%. -Visual research; -Trends research; -Creation of landing pages; -Quantitative research; -Application of UI techniques in the creation of e-books, ensuring a better reading experience; - Competitive benchmarking; Show less
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Central Park Records
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Brazil
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Musicians
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Creative Art Director
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Feb 2017 - Present
-Responsible for branding and for ensuring the correct application of the brand; -Creation and design of record art in an attractive way for listeners of digital platforms, increasing revenue by 80%; -Responsible for managing the email marketing tool; -Visual and trends research; -Responsible for marketing actions; -Analysis of competitors; -Responsible for branding and for ensuring the correct application of the brand; -Creation and design of record art in an attractive way for listeners of digital platforms, increasing revenue by 80%; -Responsible for managing the email marketing tool; -Visual and trends research; -Responsible for marketing actions; -Analysis of competitors;
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Fabrefactus Publicidade e Propaganda
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Brazil
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Advertising Services
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1 - 100 Employee
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Creative Art Director
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Jun 2017 - Jul 2021
-Developed art and design concepts. -Contributed to the creative process through original ideas and inspiration. -Leveraged media and graphic design expertise to develop engaging marketing and promotional materials, including flyers and adverts. -Interfaced with clients to determine marketing and design vision. -Developed art and design concepts. -Contributed to the creative process through original ideas and inspiration. -Leveraged media and graphic design expertise to develop engaging marketing and promotional materials, including flyers and adverts. -Interfaced with clients to determine marketing and design vision.
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Founder, Creative Director and Designer at Stupid Dream
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Jan 2016 - Nov 2017
-Creation and conception of all products and collections. -Art photography. -Creation of patterns and illustrations. -Creation of all products in a craft way. -Contact with stakeholders. -Fostered relationships with various retail clients through effective communication, negotiation and collaboration skills. -Leveraged media and graphic design expertise to develop engaging marketing and promotional materials to generate new sales revenues and grow the customer base. -Define the scope of work and establish budgets and deliverable schedules. -Play an active, collaborative role in the conceptual creative process across the business. Show less
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Grupo PRAZO
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Spain
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Wholesale Building Materials
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Graphic Designer
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Jun 2013 - Oct 2015
-Responsible for ensuring the correct application of the brand; -Design of the visual identity of the products; -Assistance in planning goals and marketing and communication actions; -Update of the Intranet; -Creation of landing pages and websites; -Responsible for managing the email marketing tool; -Participation in the conception of products such as "Gazeta do Advogado" and "Clube do Advogado". - Competitive benchmarking; -Responsible for ensuring the correct application of the brand; -Design of the visual identity of the products; -Assistance in planning goals and marketing and communication actions; -Update of the Intranet; -Creation of landing pages and websites; -Responsible for managing the email marketing tool; -Participation in the conception of products such as "Gazeta do Advogado" and "Clube do Advogado". - Competitive benchmarking;
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iMarca
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Colombia
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Advertising Services
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1 - 100 Employee
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Graphic Designer
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Jan 2011 - May 2013
-Developing style guides to capture the guidelines and principles directing the website's visual design addressing the use of color, imagery, typography, icons and symbols and application of brand identity elements. -Responsible for the creation of layouts, advertising, and logos, for use in both print and online. -Developing style guides to capture the guidelines and principles directing the website's visual design addressing the use of color, imagery, typography, icons and symbols and application of brand identity elements. -Responsible for the creation of layouts, advertising, and logos, for use in both print and online.
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Intern of Graphic Design at Itten Comunicação
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Jun 2010 - Oct 2010
-Responsible for the creation of layouts, advertising, and logos, for use in both print and online. -Supporting the Graphic Designer and Art Director with creating print materials and designs. Creation of Landing pages. -Responsible for the creation of layouts, advertising, and logos, for use in both print and online. -Supporting the Graphic Designer and Art Director with creating print materials and designs. Creation of Landing pages.
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Minha Comunicação
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Brazil
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Advertising Services
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1 - 100 Employee
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Intern of Art Direction
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Feb 2010 - May 2010
-Responsible for the creation of layouts, advertising, and logos, for use in both print and online. -Supporting the Art Directors with creating print materials and designs. -Responsible for the creation of layouts, advertising, and logos, for use in both print and online. -Supporting the Art Directors with creating print materials and designs.
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Estácio
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Brazil
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Higher Education
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700 & Above Employee
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Estagiária em Design
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Mar 2009 - Dec 2009
-Responsible for the creation of layouts and advertising for use in both print and online. -Developing style guides to capture the guidelines and principles directing the website's visual design addressing the use of color, imagery, typography, icons and symbols and application of brand identity elements. -Responsible for the creation of layouts and advertising for use in both print and online. -Developing style guides to capture the guidelines and principles directing the website's visual design addressing the use of color, imagery, typography, icons and symbols and application of brand identity elements.
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Education
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UX Design Institute
Professional Diploma, Ux Design -
Universidade Estácio de Sá
Bacharel em Desenho Industrial, Desenho Industrial - Programação Visual