Natalia Sttrazzeri

UX Designer at Automatos Almaden Brasil
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Contact Information
Location
BR
Languages
  • Portuguese - English - Italian -

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Credentials

  • Professional Diploma in UX Design
    UX Design Institute
    May, 2021
    - Sep, 2024

Experience

    • UX Designer
      • Jul 2021 - Present
    • Creative Art Director and Product Designer
      • Jan 2020 - Present

      -Responsible for the graphic projects of the books, such as cover art and layout; -Responsible for branding and for ensuring the correct application of the brand; -Contact with suppliers; -Responsible for managing the email marketing tool, ensuring a 30% increase in sales; - A/B tests - Application of agile methodologies theories in the book "Gomòria", reducing the time by 50%. -Visual research; -Trends research; -Creation of landing pages; -Quantitative research; -Application of UI techniques in the creation of e-books, ensuring a better reading experience; - Competitive benchmarking; Show less

    • Brazil
    • Musicians
    • Creative Art Director
      • Feb 2017 - Present

      -Responsible for branding and for ensuring the correct application of the brand; -Creation and design of record art in an attractive way for listeners of digital platforms, increasing revenue by 80%; -Responsible for managing the email marketing tool; -Visual and trends research; -Responsible for marketing actions; -Analysis of competitors; -Responsible for branding and for ensuring the correct application of the brand; -Creation and design of record art in an attractive way for listeners of digital platforms, increasing revenue by 80%; -Responsible for managing the email marketing tool; -Visual and trends research; -Responsible for marketing actions; -Analysis of competitors;

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Creative Art Director
      • Jun 2017 - Jul 2021

      -Developed art and design concepts. -Contributed to the creative process through original ideas and inspiration. -Leveraged media and graphic design expertise to develop engaging marketing and promotional materials, including flyers and adverts. -Interfaced with clients to determine marketing and design vision. -Developed art and design concepts. -Contributed to the creative process through original ideas and inspiration. -Leveraged media and graphic design expertise to develop engaging marketing and promotional materials, including flyers and adverts. -Interfaced with clients to determine marketing and design vision.

    • Founder, Creative Director and Designer at Stupid Dream
      • Jan 2016 - Nov 2017

      -Creation and conception of all products and collections. -Art photography. -Creation of patterns and illustrations. -Creation of all products in a craft way. -Contact with stakeholders. -Fostered relationships with various retail clients through effective communication, negotiation and collaboration skills. -Leveraged media and graphic design expertise to develop engaging marketing and promotional materials to generate new sales revenues and grow the customer base. -Define the scope of work and establish budgets and deliverable schedules. -Play an active, collaborative role in the conceptual creative process across the business. Show less

    • Spain
    • Wholesale Building Materials
    • Graphic Designer
      • Jun 2013 - Oct 2015

      -Responsible for ensuring the correct application of the brand; -Design of the visual identity of the products; -Assistance in planning goals and marketing and communication actions; -Update of the Intranet; -Creation of landing pages and websites; -Responsible for managing the email marketing tool; -Participation in the conception of products such as "Gazeta do Advogado" and "Clube do Advogado". - Competitive benchmarking; -Responsible for ensuring the correct application of the brand; -Design of the visual identity of the products; -Assistance in planning goals and marketing and communication actions; -Update of the Intranet; -Creation of landing pages and websites; -Responsible for managing the email marketing tool; -Participation in the conception of products such as "Gazeta do Advogado" and "Clube do Advogado". - Competitive benchmarking;

    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer
      • Jan 2011 - May 2013

      -Developing style guides to capture the guidelines and principles directing the website's visual design addressing the use of color, imagery, typography, icons and symbols and application of brand identity elements. -Responsible for the creation of layouts, advertising, and logos, for use in both print and online. -Developing style guides to capture the guidelines and principles directing the website's visual design addressing the use of color, imagery, typography, icons and symbols and application of brand identity elements. -Responsible for the creation of layouts, advertising, and logos, for use in both print and online.

    • Intern of Graphic Design at Itten Comunicação
      • Jun 2010 - Oct 2010

      -Responsible for the creation of layouts, advertising, and logos, for use in both print and online. -Supporting the Graphic Designer and Art Director with creating print materials and designs. Creation of Landing pages. -Responsible for the creation of layouts, advertising, and logos, for use in both print and online. -Supporting the Graphic Designer and Art Director with creating print materials and designs. Creation of Landing pages.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Intern of Art Direction
      • Feb 2010 - May 2010

      -Responsible for the creation of layouts, advertising, and logos, for use in both print and online. -Supporting the Art Directors with creating print materials and designs. -Responsible for the creation of layouts, advertising, and logos, for use in both print and online. -Supporting the Art Directors with creating print materials and designs.

    • Brazil
    • Higher Education
    • 700 & Above Employee
    • Estagiária em Design
      • Mar 2009 - Dec 2009

      -Responsible for the creation of layouts and advertising for use in both print and online. -Developing style guides to capture the guidelines and principles directing the website's visual design addressing the use of color, imagery, typography, icons and symbols and application of brand identity elements. -Responsible for the creation of layouts and advertising for use in both print and online. -Developing style guides to capture the guidelines and principles directing the website's visual design addressing the use of color, imagery, typography, icons and symbols and application of brand identity elements.

Education

  • UX Design Institute
    Professional Diploma, Ux Design
    2020 - 2021
  • Universidade Estácio de Sá
    Bacharel em Desenho Industrial, Desenho Industrial - Programação Visual
    2007 - 2010

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