Experience

Solvery.io

• United States
• E-Learning Providers
• 1 - 100 Employee

• Product Lead

  • May 2022 - Present

  1. Created technical requirements for new product features: for example, added a popup to the landing page which increased conversion rate to mentorship application by 1%.2. Looked for bottlenecks in processes and automated them: for example, introduced a tool that reduced work time of account managers by 1 hour daily;3. Led the launch of the branch of the company in India:- Conducted market research, chose the country for expansion; - Found respondents for customer development interviews;- Conducted 20 customer development interviews;- Created design specifications for the landing pages;- Recruited 15 mentors from India;4. Led projects with external stakeholders: e.g, 2 projects with Tochka bank which increased the stream of new applications for mentorship from B2B clients by 30%;5. Led a team of 3 employees: performance marketing manager, content manager, marketing assistant;6. Built content marketing processes that created additional streams for customer acquisition:- Led the launch of email marketing, which led to the increase of new mentorship applications by 4% monthly;- Led the relaunch of social media: conversion rate to mentorship application grew by 3%, the amount of followers grew by 20% in 3 months;- Led the launch of partnership stream: regular online events with partner- companies, cross-posts with partners that had 5 times the engagement of regular posts;- Co-led the launch of online events with mentors: youtube audience grew by 3 times, mentorship applications increased by 3% monthly; Show less

• Product Manager

  • Aug 2021 - May 2022

  - Built a system for gathering data and calculating key metrics which allowed to use data more actively in decision-making and hypotheses generation; - Conducted 60+ customer development interviews which led to finding the key customer segment;- Generated and tested growth hypotheses which helped the key metrics grow by 10-15% monthly;- Created landing pages on Tilda, when there were no design resources available;- Collaborated with internal teams to work on product requirements;- Created product requirements for the engineering and other teams to enhance existing product features and introduce new features;- Generated analytical reports for departments upon request;- Assisted teams in improving processes in different departments: for example, introduced new quality control processes for customer support that helped increase conversion rate to a paying customer by 7%. Show less

• Business Development Manager

  • Jan 2021 - Aug 2021

  - Conducted competitor and target audience analysis;- Built a CRM for keeping track of all current and potential clients which created a more transparent B2B sales process;- Contacted potential clients to establish rapport and arrange meetings;- Acted as an account manager for 30+ clients;- Developed sales proposals for clients;- Conducted 30+ customer development interviews with 15% conversion rate to respondent becoming a lead;- Developed and tested new hypotheses;- Created a database of potential clients with 1000+ contacts. Show less

• Customer Service Lead

  • Apr 2020 - Jan 2021

  - Led a team of 2 account managers;- Developed and implemented policies and procedures necessary for meeting the requirements of clients and ensuring a satisfied clientele;- Wrote scripts for communication with a client in different scenarios;- Helped handle difficult customer service scenarios;- Processed incoming requests from potential clients with 50% conversion rate to paying customer;- Conducted 500+ introductory calls with students and mentors;- Acted as an account manager for 200+ B2C clients;- Onboarded new account managers;- Planned and built departments’ performance indicators;- Calculated the key metrics for the department and analyzed its effectiveness based on data;- Recruited and onboarded new mentors. Show less



BuySocial

• Project Manager

  • Oct 2019 - Dec 2021

  - Communicated with 40+ corporate clients, 20+ contractors, 60+ social enterprises and charitable foundations; - Monitored project implementation (distribution of tasks, quality control, deadlines, budgets and risks); - Managed project documentation; - Managed warehouse staff; - Drafted sales proposals for clients with 70% conversion rate to paying client; - Developed 30+ new products in cooperation with social enterprises 15 of which became best-sellers; - Launched a new product line and built all the processes that were required to get the product to the market which allowed to get a new regular revenue stream in addition to the already existing seasonal one; - Coordinated the logistics; - Recruited 10+ new social enterprises as partners; - Created technical requirements for designers and other contractors; - Worked on optimization of business processes: for example, introduced tools for e-mail marketing and client management that saved around 2 hours of work time daily during the sales period; - Handled difficult scenarios with social enterprises, clients and contractors; - Evaluated the social impact of each of the projects and generated reports with these results for clients; - Set product prices. Show less