Natalia Rudenko
Head of Revenue Operations at Tomi.ai- Claim this Profile
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Bio
Credentials
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Inbound Sales
HubSpot AcademyJan, 2022- Nov, 2024 -
Digital Advertising
HubSpot AcademyJan, 2022- Nov, 2024
Experience
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Tomi.ai
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Head of Revenue Operations
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May 2021 - Present
WHO GETS RESULTS WORKING WITH TOMI.AI: Data-driven marketers and revenue leaders working in Banking, B2B, and similar sectors that have: - Low visitor-to-customer conversion rates (2% or lower compared to 5+% in mass E-Commerce); - Long sales/conversion cycles (weeks/months vs minutes/hours); - Partially offline customer journeys that are not visible to ad platforms (Facebook and Google). WHAT WE DO: We score your website visitors for purchase intent based on your own… Show more WHO GETS RESULTS WORKING WITH TOMI.AI: Data-driven marketers and revenue leaders working in Banking, B2B, and similar sectors that have: - Low visitor-to-customer conversion rates (2% or lower compared to 5+% in mass E-Commerce); - Long sales/conversion cycles (weeks/months vs minutes/hours); - Partially offline customer journeys that are not visible to ad platforms (Facebook and Google). WHAT WE DO: We score your website visitors for purchase intent based on your own first-party (website and CRM) data, and upload these scores to your ad accounts as synthetic conversions in order to: 1. Optimize your Facebook and Google campaigns for paying customers, revenue, and LTV (just like an E-Commerce marketer would do), not "raw" leads, free trials, or micro-conversions; 2. Create high-performing value-based retargeting and lookalike audiences; 3. Produce Predictive Attribution dashboards measuring the true impact of each channel and campaign on purchase intent and incremental revenue/customer LTV. Show less WHO GETS RESULTS WORKING WITH TOMI.AI: Data-driven marketers and revenue leaders working in Banking, B2B, and similar sectors that have: - Low visitor-to-customer conversion rates (2% or lower compared to 5+% in mass E-Commerce); - Long sales/conversion cycles (weeks/months vs minutes/hours); - Partially offline customer journeys that are not visible to ad platforms (Facebook and Google). WHAT WE DO: We score your website visitors for purchase intent based on your own… Show more WHO GETS RESULTS WORKING WITH TOMI.AI: Data-driven marketers and revenue leaders working in Banking, B2B, and similar sectors that have: - Low visitor-to-customer conversion rates (2% or lower compared to 5+% in mass E-Commerce); - Long sales/conversion cycles (weeks/months vs minutes/hours); - Partially offline customer journeys that are not visible to ad platforms (Facebook and Google). WHAT WE DO: We score your website visitors for purchase intent based on your own first-party (website and CRM) data, and upload these scores to your ad accounts as synthetic conversions in order to: 1. Optimize your Facebook and Google campaigns for paying customers, revenue, and LTV (just like an E-Commerce marketer would do), not "raw" leads, free trials, or micro-conversions; 2. Create high-performing value-based retargeting and lookalike audiences; 3. Produce Predictive Attribution dashboards measuring the true impact of each channel and campaign on purchase intent and incremental revenue/customer LTV. Show less
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Popov and Associates
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United States
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Business Consulting and Services
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Project Manager
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Aug 2019 - Nov 2019
Helped to launch an investment product for a bank: - Led the launch of new sales channels (Call-center, DSA, CRM) - Created educational materials for sales managers - Supervised a client study Helped to launch an investment product for a bank: - Led the launch of new sales channels (Call-center, DSA, CRM) - Created educational materials for sales managers - Supervised a client study
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Otkritie
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Russian Federation
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Financial Services
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300 - 400 Employee
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Analyst of retail cards development | CRM
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Jan 2018 - Nov 2018
- Conducted in-depth analysis of retail debit/credit cards in the bank and helped to create a card, which replaced all the others - Segmented the customers on the basis of sociodemographic, financial indicators, and a stage of the life cycle - Offered a system of tests for communication with clients in each segment. The system was targeted to stimulate clients’ activity and increase profitability - Evaluated the response on new campaigns - Developed the salary project offer (B2B and… Show more - Conducted in-depth analysis of retail debit/credit cards in the bank and helped to create a card, which replaced all the others - Segmented the customers on the basis of sociodemographic, financial indicators, and a stage of the life cycle - Offered a system of tests for communication with clients in each segment. The system was targeted to stimulate clients’ activity and increase profitability - Evaluated the response on new campaigns - Developed the salary project offer (B2B and B2C), which was the first of this kind to the market Show less - Conducted in-depth analysis of retail debit/credit cards in the bank and helped to create a card, which replaced all the others - Segmented the customers on the basis of sociodemographic, financial indicators, and a stage of the life cycle - Offered a system of tests for communication with clients in each segment. The system was targeted to stimulate clients’ activity and increase profitability - Evaluated the response on new campaigns - Developed the salary project offer (B2B and… Show more - Conducted in-depth analysis of retail debit/credit cards in the bank and helped to create a card, which replaced all the others - Segmented the customers on the basis of sociodemographic, financial indicators, and a stage of the life cycle - Offered a system of tests for communication with clients in each segment. The system was targeted to stimulate clients’ activity and increase profitability - Evaluated the response on new campaigns - Developed the salary project offer (B2B and B2C), which was the first of this kind to the market Show less
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VTB24
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Banking
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500 - 600 Employee
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Manager in Strategy Department (started as an analyst)
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Aug 2014 - Dec 2017
Analyzed different aspects of retail banking. Main projects include: Privilege segment of customers, Mortgage, Sales on the site - Prepared presentations for the CEO - Created financial models - Conducted benchmarks with other banks (supervised by Finalta - a subsidiary of McKinsey & Company) Analyzed different aspects of retail banking. Main projects include: Privilege segment of customers, Mortgage, Sales on the site - Prepared presentations for the CEO - Created financial models - Conducted benchmarks with other banks (supervised by Finalta - a subsidiary of McKinsey & Company)
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Education
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2012 - 2014
New Economic School
Master of Arts in Economics, Economics -
2007 - 2012
Lomonosov Moscow State University (MSU)
Specialist in applied mathematics, Differential geometry
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