Natalia Picardo Costales

Export Specialist at GARCIA-CARRION
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Alemán Native or bilingual proficiency
  • Inglés Native or bilingual proficiency
  • Francés Professional working proficiency
  • Portugués Professional working proficiency

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Credentials

  • Certificate in Advanced English - Council of Europe Level C1
    University of Cambridge
    May, 2016
    - Nov, 2024

Experience

    • Spain
    • Food and Beverage Services
    • 200 - 300 Employee
    • Export Specialist
      • Mar 2021 - Present

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Talent Program Iberia
      • Mar 2019 - Mar 2021

      I participate in the rotational talent development program of Imperial Brands in Iberia. This professional experience allows me to train in various markets, such as Portugal and Spain and various group companies (Imperial Tobacco Portugal, Myblu Spain and Altadis). It is an ambitious and demanding program that requires a great capacity for adaptation and professional rigor. My main focus of interest is business development with a focus on sales & marketing. I participate in the rotational talent development program of Imperial Brands in Iberia. This professional experience allows me to train in various markets, such as Portugal and Spain and various group companies (Imperial Tobacco Portugal, Myblu Spain and Altadis). It is an ambitious and demanding program that requires a great capacity for adaptation and professional rigor. My main focus of interest is business development with a focus on sales & marketing.

    • Spain
    • Tobacco
    • 400 - 500 Employee
    • Sales Representative
      • Sep 2020 - Feb 2021

      I manage my own client portfolio applying the corporate commercial strategy. I design the sales plan taking into account promotions, objectives, characteristics of the clients, restrictions by provinces and by POS. I also implement the corporate trade marketing strategy in the POS.

    • Sales & Marketing Support Analyst
      • Apr 2020 - Sep 2020

      I analyze the evolution of our references in the national market defining KPIs of interest. I report daily the situation of the main business KPIs. I implement two new analysis tools: monitoring of sales campaigns and promotions and distribution at a disaggregated level in the market.

    • Spain
    • Manufacturing
    • 1 - 100 Employee
    • Insights & Intelligence Analyst
      • Jan 2020 - May 2020

      I analyze the evolution of BLU in Spain and market trends, identifying business opportunities and risks. I prepare the weekly report for the business management with the main conclusions and recommendations. I analyze the evolution of BLU in Spain and market trends, identifying business opportunities and risks. I prepare the weekly report for the business management with the main conclusions and recommendations.

    • Manufacturing
    • 100 - 200 Employee
    • Trade Marketing Analyst
      • Jul 2019 - Jan 2020

      I define the trade marketing campaign, designing the visibility and communication in Portugal and analyze the return on investment of the initiatives developed. I coordinate external suppliers in the creation of trade marketing elements. I am part of the team responsible for the BLU launch project in Portugal. I define the trade marketing campaign, designing the visibility and communication in Portugal and analyze the return on investment of the initiatives developed. I coordinate external suppliers in the creation of trade marketing elements. I am part of the team responsible for the BLU launch project in Portugal.

    • Spain
    • Food & Beverages
    • 400 - 500 Employee
    • International Key Account Specialist
      • Jan 2019 - Jul 2019

      I manage the accounts in Central-North European markets (Austria, Switzerland, Denmark, Finland and UK). In those countries, I implement the company's commercial strategy, negotiate the distribution and prepare sales analysis reporting to the Regional Management. I support the Trade Marketing strategy in the countries where I manage and develop Category Management projects in strategic points of sale. I manage the accounts in Central-North European markets (Austria, Switzerland, Denmark, Finland and UK). In those countries, I implement the company's commercial strategy, negotiate the distribution and prepare sales analysis reporting to the Regional Management. I support the Trade Marketing strategy in the countries where I manage and develop Category Management projects in strategic points of sale.

    • Spain
    • International Trade and Development
    • 400 - 500 Employee
    • International Trade & Investment Analyst
      • Jan 2018 - Jan 2019

      I carry out commercial advice and analysis of the Swiss market for companies in the agri-food sector. I prepare economic and trade analyzes of Switzerland and its bilateral relationship with Spain and the EU. I coordinate the organization of branding events in key sectors of the Swiss market. Responsible for the digital communication strategy and RRSS of OFECOME. I carry out commercial advice and analysis of the Swiss market for companies in the agri-food sector. I prepare economic and trade analyzes of Switzerland and its bilateral relationship with Spain and the EU. I coordinate the organization of branding events in key sectors of the Swiss market. Responsible for the digital communication strategy and RRSS of OFECOME.

    • Machinery Manufacturing
    • 700 & Above Employee
    • Product Support EMEA IVECO, S.L. - Service Programs Elements Life Process
      • Jan 2016 - Oct 2016

      Controller of after-sales and warranty contracts in coordination with the German after-sales team. Controller of after-sales and warranty contracts in coordination with the German after-sales team.

    • Germany
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Treasury & Tax Assistant
      • May 2014 - May 2015

      Responsible for the issuance and recovery of bank guarantees. Preparation of reporting and financial analysis of the company as well as its accounting management. Participation in the calculation, management and settlement of taxes (personal income tax, IRNR, VAT, IGIC, IPSI). Responsible for the issuance and recovery of bank guarantees. Preparation of reporting and financial analysis of the company as well as its accounting management. Participation in the calculation, management and settlement of taxes (personal income tax, IRNR, VAT, IGIC, IPSI).

Education

  • ICEX-CECO (Dirección Ejecutiva de Formación de ICEX España Exportación e Inversiones)
    MBA Master in International Business Administration, International Business Administration
    2016 - 2017
  • Universidad Carlos III de Madrid
    Double Bachelors in Law and Economics, Law, Economics
    2009 - 2015
  • Humboldt-Universität zu Berlin
    Bachelor in Economics, Economics
    2011 - 2012
  • Colegio Alemán de Madrid - Deutsche Schule Madrid
    2009 -

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