Experience

BEECHTREE | PEPPERLAND by HKB RETAIL (SMC) PVT. LTD

• Pakistan
• Retail Apparel and Fashion
• 200 - 300 Employee

• • Jan 2023 - Present

• • Oct 2016 - Jan 2023

• • Oct 2016 - Jan 2020



Natalia

• Lahore

• Founder

  • May 2015 - Oct 2016

  - Had two exhibitions in Lahore and one in India - Conceptualized, produced and exhibited two local collections till date using the small-scale mass production concept - Sourcing fabrics and trims in bulk - Working closely with my team for bulk dyeing, motif development, digital printing, multihead and hand embellishments - Developing non-traditional cutlines for the local market - Using self-developed standardized size charts - Handling daily operations and supervising sewers to translate sketches to quality finished garments - Getting photoshoots done for each collection - Handling all financial aspects including budgeting, costing, pricing and record-keeping - Managing social media and exploring effective and economical PR and marketing tactics - Processing online client orders, payment transactions and timely deliveries - Encouraging post-purchase customer feedback for long-lasting relationships with clients Show less



Victoria Road, New York

• New York

• Director of Design - Pakistan

  • Jun 2015 - Jul 2016

  - Designed SS 2016 womenswear and childrenswear collections for NY NOW - Designed AW 2015 womenswear collection for the international market - Conceptualize a theme that incorporates western silhouettes with ethnic embellishments - After approval from headquarters in New York, begin with the socially responsible prototype development process in Pakistan - Work closely with local pattern makers and U.S. design advisors to ensure silhouettes, fitting and sizing are perfect - Handpick locally made fabrics - Develop embellishment patterns and directly oversee production of multihead and hand embroideries - Interface with pattern makers, sewers and the local logistics team to produce the prototypes as per international quality standards before deadlines - Assist with social media marketing to assist the brand Show less



Generation

• Lahore

• Line Head and Senior Designer

  • Aug 2010 - Apr 2015

  - Study upcoming international and local fashion trends relating to fabrics, colors and silhouettes - Anticipate designs that will appeal to our target market and plan seasonal collections accordingly with my team - Develop mood boards, powerpoint presentations and present concept to the CEO - Provide detailed demand of fabric types and quantities and required capacity of each sampling process - Work with the pattern maker and develop silhouettes for each collection beforehand - Work closely with the textile department to develop jacquards, rotary, screen and digital prints for each collection - Motif development and execution of embellishments by hand or a multi-head machine - Produce detailed sketches for development of prototypes by supervising sewers - Ensuring that sample garments and accessories are prepared in time for weekly reviews with the CEO - Forwarding approved samples for mass production - Give creative direction to my team, make performance reports and assist them in their work to meet weekly sample targets - Responsible for recruitment and training of new designers - Extensive involvement in production decisions relevant to approved samples - Work with the marketing department and conceive ideas for promotion of major collections, create retail briefs and supervise fashion shoots Show less