Natalia Natalina

Public Relations Consultant at Black Unicorn PR
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Ukraine, UA

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Fundamentals of Digital Marketing
    Google Digital Garage
    Apr, 2022
    - Nov, 2024
  • Executive MBA, Strategic management in a changing environment
    Higher School of Economics
    Jan, 2014
    - Nov, 2024

Experience

  • Black Unicorn PR
    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Consultant
      • Apr 2022 - Present

  • Donetsk National University
    • Higher Education
    • 100 - 200 Employee
    • Associate professor
      • 2022 - Present

  • ON Media Consulting
    • Kyiv City, Ukraine
    • Team leader in Communications Agency
      • May 2014 - Aug 2021

      - As a team leader, developed and implemented more than 50 communication campaigns of varying levels of complexity in business, politics and NGOs. - Created and improved the media on such digital platforms as Youtube, Telegram, Facebook, and TikTok, a website with more than 25 million views per month and more than 500,000 subscribers. - Managed the project of launching online courses for digital marketers. Together with the authors, worked entirely on formalising the knowledge into an accessible and coherent approach for the target audience. Launched three full-fledged courses: Telegram promotion, Chat-bot marketing, and SEO for starters. Lined up Unique Selling Point and the customer journey on the marketing side and launched digital marketing channels for lead generation and e-mail marketing. Within the first six months, the project reached 70% self-sufficiency. The conversion rate of a lead to sales was 0.5%, which is a high bar for the market. Show less

  • Ministry of Revenue and Duties of Ukraine (State Tax Service)
    • Kyiv City, Ukraine
    • Head of Informational Department
      • May 2012 - Feb 2014

      - Organised the planning of the Ministry's information activities at head office and in 24 regional departments (more than 70,000 pieces of information per week) - Supported ministerial communication, speechwriting, interviews, commentaries, press releases - Prepared information for international events (negotiations with EU, IMF, bilateral meetings) - Organised the planning of the Ministry's information activities at head office and in 24 regional departments (more than 70,000 pieces of information per week) - Supported ministerial communication, speechwriting, interviews, commentaries, press releases - Prepared information for international events (negotiations with EU, IMF, bilateral meetings)

  • Infopoint
    • Ukraine
    • Market Research
    • 1 - 100 Employee
    • Head of Analytical Department
      • Sep 2009 - May 2012

      - Managed the media monitoring and expertise for more than 30 clients. - Created and launched own reputational audit and media expertise methodology - Managed the media monitoring and expertise for more than 30 clients. - Created and launched own reputational audit and media expertise methodology

Education

  • Donetsk National University
    Master's degree, Political Science and Government
    2001 - 2006
  • Taras Shevchenko National University of Kyiv
    Doctor of Philosophy - PhD, Political Science and Government
  • Vasyl` Stus Donetsk National University (Vinnitsia, Ukraine)
    Doctor's Degree, Political Science and Government
    2021 - 2023

Community

You need to have a working account to view this content. Click here to join now