Natalia Mushkaterova
Press Secretary at STADA CIS- Claim this Profile
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Русский Native or bilingual proficiency
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Spanish -
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English -
Topline Score
Bio
Experience
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STADA Russia
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Russian Federation
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Pharmaceutical Manufacturing
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100 - 200 Employee
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Press Secretary
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Mar 2018 - Present
1. Implementation of PR-campaigns aimed at increasing awareness and confidence in the corporate brand of the company among target audiences (consumer, doctor, pharmacist). 2. Working with the media to create a positive information field around the company: commentary work with the media, providing information about the company, administrative support in the organization of filming at the production sites of the company, the organization and conduct of press tours. 3. Implementation of social projects of the company. 4. Creation of information materials: information about the company, press releases, company news, comments of experts of the company, etc. 5. Support of up-to-date content on the corporate website of the company, creation of special projects. Achievements: Participation in writing a book about the history of pharmaceuticals "Non-prescripted. Medicines, we can't live withought" ("Eksmo", 2019), created for the 100 years Anniversary of STADA Russin production site "Nizhpharm". Show less
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PR manager
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Jan 2016 - Oct 2017
PR manager In the field of Corporate PR - Creation of informational materials (press releases, information about the company, biographies, news for website etc.). - Development and implementation of media events (press-breakfasts, press-conferences, press-tours). - Interaction with media: processing requests, providing company information. - Development and implementation of social projects. - Interaction with the head office in Budapest on PR activity. In the field of Internal PR - Planning of internal corporate edition Richter.RU, writing the materials, editorial proofreading, layout control. - Communication with company's employees by preparing and distributing a weekly newsletter. - Participation in development of internal portal of the company, planning and creating content: writing news and useful articles on professional topics, initiation of communication on the forum, creating polls. Working on the SharePoint platform. - Creation of the unified corporate culture through the implementation of various projects, events, actions, competitions. - Speech-writing for company speakers. Achievements: - Implementation of the social project Women Health Week Gedeon Richter. It was awarded by 10 prestigious prizes, among them: PROBA IPRA Golden Awards 2016 (St. Petersburg), Public Relations Global Network (Lisbon) and Eventiada Award (Moscow), IPRA Golden World Awards (Sofia). - Participation in the creation of the book "The whole truth about hormones: sex, beauty, health, career" (initiated by Gedeon Richter). Show less
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NTV Broadcasting Company
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Russian Federation
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Correspondent
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Feb 2007 - Jul 2015
• Creating stories for the Medical program "Doctor on duty" (NTV in the Morning): developing topics, organizing and conducting filming, writing story texts. • Production: search for experts, locations, and story characters. • Coordination of montage. • Creating stories for the Medical program "Doctor on duty" (NTV in the Morning): developing topics, organizing and conducting filming, writing story texts. • Production: search for experts, locations, and story characters. • Coordination of montage.
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Education
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Московский Государственный Университет им. М.В. Ломоносова (МГУ) / Lomonosov Moscow State University (MSU)
journalism