Natalia MACIA BOVE
Senior sustainable packaging implementation manager at Bosch Switzerland- Claim this Profile
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Spanish Competență de vorbitor nativ sau bilingv
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Catalan Competență de vorbitor nativ sau bilingv
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English Competență completă de lucru
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French Competență completă de lucru
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German Competență profesională de lucru
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Italian Competență elementară
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Russian Competență elementară
Topline Score
Bio
Credentials
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Grow Bosch Academy training Design Briefing
Grow - Tomorrow's design leaders -
Becoming Indistractable
LinkedIn -
SAP C/4HANA Business Processes: Lead-to-
SAP -
Customer Experience with SAP C/4HANA
SAP -
Advanced Social Advertising Certification
Hootsuite Academy -
HY730E: SAP Hybris Marketing Functional Analyst
SAP -
Google- Digitaliza paso a paso tu negocio con Google My Business y YouTube
Google -
IBM Blockchain Essentials
IBM
Experience
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Bosch Switzerland
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Switzerland
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Technology, Information and Internet
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100 - 200 Employee
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Senior sustainable packaging implementation manager
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sept. 2021 - - Prezent
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Avery Dennison
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United States
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Packaging and Containers Manufacturing
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700 & Above Employee
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Customer Success Manager
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mai 2021 - iun. 2021
Responsible for leading the transition from the sales process to the delivery phase and handholding the customer through implementation of sustainability and traceability projects. Responsible for leading the transition from the sales process to the delivery phase and handholding the customer through implementation of sustainability and traceability projects.
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EVRYTHNG - a Digimarc company
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Growth Manager
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oct. 2019 - apr. 2021
The EVRYTHNG Product Cloud™ helps consumer brands run their business differently for a smarter, more sustainable and accountable world. We connect product data at every point in the lifecycle using real-time, trusted information to enable supply chain transparency, brand protection, consumer engagement and circularity.• Leading digitization opportunities in Pharma, Apparel and FMCG including the first implementation worldwide of GS1 Digital Link in Pharma.• Definition of new verticals for business opportunities and design of Inbound and Account Based Marketing strategies to generate new leads/sales (HubSpot ABM and Salesforce Sales) for the desired accounts.• Detection of unique opportunities and challenges in the space where EVRYTHNG operates (digitization of physical products to drive supply chain, brand protection and consumer engagement initiatives), mainly in the Pharma, Apparel and FMCG verticals across geographies.• Establishment and nurture of strong relationships with clients at senior levels as well as partners to generate new accounts and maximize mutual growth.• Responsible for shaping digital solutions and properly scoping/ pricing engagements.• Digital engagement lead, working with clients’ marketing, agencies and/or IT teams to warrant program´s success, managing the intersection between technology, customers, and business needs.• Drive relationships with print service providers HP Graphics Experience Center, EU and LATAM printing and packaging companies from the HP Link program GS1 EU and LATAM Member Organisations - GS1 CH, France, Germany, Russia, Spain, Chile and Brazil • Management of tech partners EM Microelectronics -RFID industry pioneer, developer and semiconductor manufacturer Digimarc -watermarking technology for HolyGrail 2.0 Wiliot -battery free BLE innovation
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Meraki Ventures AG
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Switzerland
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Business Consulting and Services
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Co-Founder
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sept. 2018 - oct. 2019
Providing consulting and support services in General Management, Go-to-Market strategies for Startups, Digitalization services for SMEs, and Marketing and Communications services. Providing consulting and support services in General Management, Go-to-Market strategies for Startups, Digitalization services for SMEs, and Marketing and Communications services.
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Management Consultant
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sept. 2010 - oct. 2019
Consulting services in the areas of • Start-up creation and business development• Digitalisation• Digital marketing and Social Media• E-commerce Sept 2010-July 2017Owner/Creative Director. Bespoke jewellery design , CAD and Consulting services• Defined Business Plan, set up and development of the company• Contract work for designers• Consulting services• E-commerce website building using Magento 2.0 multivendor Marketplace Consulting services in the areas of • Start-up creation and business development• Digitalisation• Digital marketing and Social Media• E-commerce Sept 2010-July 2017Owner/Creative Director. Bespoke jewellery design , CAD and Consulting services• Defined Business Plan, set up and development of the company• Contract work for designers• Consulting services• E-commerce website building using Magento 2.0 multivendor Marketplace
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Globe Project Implementation in the area of Sales and Marketing/ SAP CRM and BW specialist
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2005 - iul. 2010
Internal Consultant for a global program implementation (GLOBE) in Marketing and Sales• Assisted management of Nestle Iberian region (Spanish and Portuguese markets) in adoption of best practices within commercial processes and associated SAP systems; organized testing; defined and delivered “train the trainers” courses for Sales departments; facilitated between functional teams• Led functional team in the analysis of the businesses’ sales reporting needs, definition, implementation and delivery of new reports to all levels of the hierarchy (from market head, top management down to sales force)• Enhanced the capability of markets towards compliance with global head office’s financial and sales objectives, effectiveness and ROI of sales promotional activity and visibility of efficiency of marketing campaigns via KPI's
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Business Application Delivery Specialist in Sales and Marketing
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2003 - 2005
Business Application Delivery Specialist • Assisted process analysis and design for Europe-wide implementation projects (France, UK, Poland, Austria, Germany and Russia); managed functional team of seven external consultants; supervised configuration and testing in the relevant businesses; link between Systems/Application team and Business Excellence team• Part of the task-force for development and implementation of an Interim solution when the full software package was not ready to be implemented, analyzing implications with Marketing, Sales Force, Demand/Supply Planning, Finance and Customer Service
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Confectionery Trade Marketing Specialist
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2001 - 2003
Responsible for all Confectionery (Kit Kat etc) Trade Marketing activities at national level with all retail national chains in Spain. Pre and Post evaluation of Trade activities. Alignment regarding baseline sales and promotional uplifts with Demand Planning. Creation of Trade Marketing PoS material and guidelines for both Retail and Impulse channels.
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Corporate Trade Marketing Specialist
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1998 - 2001
In charge of Chilled Dairy planograms for national retail chains in Spain based on Nielsen and Scandata. Responsible for the yearly multi-brand (cross-category) trade promotion in partnership with Disney and one major retail chain in Spain. Research, analysis of data by Category and top 10 customers and extraction of Key Learnings for Key Account usage in their yearly Customer Plans.
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Education
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Universitat Autònoma de Barcelona
Llicenciatura en Administracio i Direccio d'Empreses, Business Administration -
Parc Científic i Tecnològic de la UdG
Summer course in Social Media Management and Digital Marketing -
Universitat de Girona
Ciencies Empresarials, Business Administration -
University of Lincoln
BA (Hons), Business Administration -
IUT B Claude Bernard, Lyon
diplôme universitaire de technologie (DUT), Techniques de Commercialisation -
Sir John Cass, Department of Art, Media & Design, London Metropolitan University
Master's degree, Multidisciplinary Design Suite, Jewellery Pathway